72390 leans heavily Democratic by roughly 40 points: about 70% of voters vote Democratic and 30% Republican.
About 64% of adults in 72390 typically vote, near the U.S. average of about 62%. Among adults in 72390, ~45% vote Democratic, ~19% Republican, and ~36% don't vote. The map below shows estimated turnout by block group.
How 72390 compares
Among zip codes within 15 miles, 72390 leans more Democratic than 5 of 7 neighbors.
72390 runs about 70 points more Democratic than Arkansas as a whole. Arkansas leans Republican overall, while 72390 is one of the few Democratic-leaning pockets.
Politics vary noticeably by block within 72390. The south side runs the most Democratic (D+64) and the west side runs the most Republican (Even), a spread of about 66 points.
Why 72390 leans the way it does
This analysis examined 14,881 data points per zip code to find what predicts political lean and turnout. The items below are a few correlations that stood out for 72390, not a ranked or complete list of what matters most.
72390 votes against the grain of Arkansas. Arkansas leans Republican overall, while 72390 runs about 70 points more Democratic. A high never-married share predicts Democratic voting, and about 46% of adults in 72390 have never been married, above 93% of zip codes.
Paved land cover and Democratic lean
Places with extensive paved surfaces tend to lean Democratic; 72390, AR sits above the national average on this measure. Paved ground does not change how people vote; it mostly reflects how urban and built-up a place is.
Why turnout in 72390 looks the way it does
Limited routine healthcare access lines up with lower turnout, and 72390 sits in the bottom quarter on routine-care measures. Learn more about the findings and methodology on the political spectrum map.
Nearby Zip Codes
Zip Codes with Similar Populations
Sources and methodology
Precinct-level voting records used to fit the model come from Arkansas Secretary of State, Elections, distributed by the Voting and Election Science Team. Demographic inputs come from the U.S. Census Bureau (ACS 5-year estimates and the 2020 Decennial Census). Health and environmental inputs come from the CDC (PLACES and the Environmental Justice Index). Land cover comes from the USGS and EPA. Election-day and lead-up weather come from PRISM 4km daily grids and the NOAA Global Historical Climatology Network. Mail-voting and election-administration patterns come from the MIT Election Lab's Survey of the Performance of American Elections. Block-group crime detail comes from CrimeGrade. Internet data and modeling support provided by ISPreports.org.
Modeling and analysis by the BestNeighborhood data science team. Full methodology and findings: political spectrum map.
Methodology reviewed by the BestNeighborhood data team. Last updated May 2026.