72460 is a Republican stronghold. About 14% of voters here vote Democratic and 86% Republican.
About 49% of adults in 72460 typically vote, below the U.S. average of about 62%. Among adults in 72460, ~7% vote Democratic, ~42% Republican, and ~51% don't vote. The map below shows estimated turnout by block group.
How 72460 compares
Among zip codes within 15 miles, 72460 is the most Republican-leaning.
72460 runs about 41 points more Republican than Arkansas as a whole.
Why 72460 leans the way it does
This analysis examined 14,881 data points per zip code to find what predicts political lean and turnout. The items below are a few correlations that stood out for 72460, not a ranked or complete list of what matters most.
Areas with a high white share and below-average college attainment vote Republican. In 72460, about 96% of residents are non-Hispanic white, about 24 points above the U.S. average of 72%; about 16% of adults hold a bachelor's degree, about 12 points below the U.S. average of 28%. Rural areas vote Republican, and 72460 sits in the bottom quarter on density (about 3%, below 92% of zip codes).
Paved land cover and Republican lean
Places with little paved surface tend to lean Republican; 72460, AR sits in the bottom tenth nationally on this measure. Paved ground does not change how people vote; it mostly reflects how urban and built-up a place is.
Why turnout in 72460 looks the way it does
Crowded housing lines up with lower turnout. About 5% of homes in 72460 have more than one occupant per room, above 88% of zip codes. Low high-school completion lines up with lower turnout, and about 83% of adults in 72460 have completed high school, below 85% of zip codes. Learn more about the findings and methodology on the political spectrum map.
Nearby Zip Codes
Zip Codes with Similar Populations
Sources and methodology
Precinct-level voting records used to fit the model come from Arkansas Secretary of State, Elections, distributed by the Voting and Election Science Team. Demographic inputs come from the U.S. Census Bureau (ACS 5-year estimates and the 2020 Decennial Census). Health and environmental inputs come from the CDC (PLACES and the Environmental Justice Index). Land cover comes from the USGS and EPA. Election-day and lead-up weather come from PRISM 4km daily grids and the NOAA Global Historical Climatology Network. Mail-voting and election-administration patterns come from the MIT Election Lab's Survey of the Performance of American Elections. Block-group crime detail comes from CrimeGrade. Internet data and modeling support provided by ISPreports.org.
Modeling and analysis by the BestNeighborhood data science team. Full methodology and findings: political spectrum map.
Methodology reviewed by the BestNeighborhood data team. Last updated May 2026.