72478 is a Republican stronghold. About 14% of voters here vote Democratic and 86% Republican.
About 53% of adults in 72478 typically vote, below the U.S. average of about 62%. Among adults in 72478, ~7% vote Democratic, ~46% Republican, and ~47% don't vote. The map below shows estimated turnout by block group.
How 72478 compares
Among zip codes within 15 miles, 72478 leans more Republican than 3 of 5 neighbors.
72478 runs about 41 points more Republican than Arkansas as a whole.
Why 72478 leans the way it does
This analysis examined 14,881 data points per zip code to find what predicts political lean and turnout. The items below are a few correlations that stood out for 72478, not a ranked or complete list of what matters most.
Areas with a high white share and below-average college attainment vote Republican. In 72478, about 98% of residents are non-Hispanic white, about 26 points above the U.S. average of 72%; about 10% of adults hold a bachelor's degree, about 8 points below the Arkansas average of 18%. Rural areas vote Republican, and 72478 sits in the bottom quarter on density (about 3%, below 92% of zip codes). A high family-household share predicts Republican voting, and about 75% of households in 72478 are family households, above 80% of zip codes.
Paved land cover and Republican lean
Places with little paved surface tend to lean Republican; 72478, AR sits in the bottom tenth nationally on this measure. Paved ground does not change how people vote; it mostly reflects how urban and built-up a place is.
Why turnout in 72478 looks the way it does
Crowded housing lines up with lower turnout. About 11% of homes in 72478 have more than one occupant per room, above 97% of zip codes. Low high-school completion lines up with lower turnout, and about 78% of adults in 72478 have completed high school, below 93% of zip codes. Learn more about the findings and methodology on the political spectrum map.
Nearby Zip Codes
Zip Codes with Similar Populations
Sources and methodology
Precinct-level voting records used to fit the model come from Arkansas Secretary of State, Elections, distributed by the Voting and Election Science Team. Demographic inputs come from the U.S. Census Bureau (ACS 5-year estimates and the 2020 Decennial Census). Health and environmental inputs come from the CDC (PLACES and the Environmental Justice Index). Land cover comes from the USGS and EPA. Election-day and lead-up weather come from PRISM 4km daily grids and the NOAA Global Historical Climatology Network. Mail-voting and election-administration patterns come from the MIT Election Lab's Survey of the Performance of American Elections. Block-group crime detail comes from CrimeGrade. Internet data and modeling support provided by ISPreports.org.
Modeling and analysis by the BestNeighborhood data science team. Full methodology and findings: political spectrum map.
Methodology reviewed by the BestNeighborhood data team. Last updated May 2026.