72523 is a Republican stronghold. About 16% of voters here vote Democratic and 84% Republican.
About 51% of adults in 72523 typically vote, below the U.S. average of about 62%. Among adults in 72523, ~8% vote Democratic, ~43% Republican, and ~49% don't vote. The map below shows estimated turnout by block group.
How 72523 compares
Among zip codes within 15 miles, 72523 leans more Republican than 2 of 12 neighbors.
72523 runs about 37 points more Republican than Arkansas as a whole.
Why 72523 leans the way it does
This analysis examined 14,881 data points per zip code to find what predicts political lean and turnout. The items below are a few correlations that stood out for 72523, not a ranked or complete list of what matters most.
Rural areas vote Republican. About 5% of residents in 72523 live in densely developed areas, about 7 points below the Arkansas average of 13%. A high white share with below-average college attainment predicts Republican voting, and 72523 fits that profile on both counts.
Paved land cover and Republican lean
Places with little paved surface tend to lean Republican; 72523, AR sits in the bottom quarter nationally on this measure. Paved ground does not change how people vote; it mostly reflects how urban and built-up a place is.
Why turnout in 72523 looks the way it does
Areas with limited routine healthcare access turn out at lower rates. 72523 is in the bottom quarter nationally for routine-care measures such as insurance coverage, preventive screenings, and dental visits. The dental-visit rate here is about 49%, about 11 points below the U.S. average of 60%. Low high-school completion lines up with lower turnout, and about 86% of adults in 72523 have completed high school, below 79% of zip codes. Learn more about the findings and methodology on the political spectrum map.
Nearby Zip Codes
Zip Codes with Similar Populations
Sources and methodology
Precinct-level voting records used to fit the model come from Arkansas Secretary of State, Elections, distributed by the Voting and Election Science Team. Demographic inputs come from the U.S. Census Bureau (ACS 5-year estimates and the 2020 Decennial Census). Health and environmental inputs come from the CDC (PLACES and the Environmental Justice Index). Land cover comes from the USGS and EPA. Election-day and lead-up weather come from PRISM 4km daily grids and the NOAA Global Historical Climatology Network. Mail-voting and election-administration patterns come from the MIT Election Lab's Survey of the Performance of American Elections. Block-group crime detail comes from CrimeGrade. Internet data and modeling support provided by ISPreports.org.
Modeling and analysis by the BestNeighborhood data science team. Full methodology and findings: political spectrum map.
Methodology reviewed by the BestNeighborhood data team. Last updated May 2026.