72738 is a Republican stronghold. About 20% of voters here vote Democratic and 80% Republican.
About 55% of adults in 72738 typically vote, below the U.S. average of about 62%. Among adults in 72738, ~11% vote Democratic, ~44% Republican, and ~45% don't vote. The map below shows estimated turnout by block group.
How 72738 compares
Among zip codes within 15 miles, 72738 leans more Republican than 4 of 6 neighbors.
72738 runs about 30 points more Republican than Arkansas as a whole.
Politics vary noticeably by block within 72738. The east side is the most Republican-leaning (R+66) and the northwest side is the least Republican-leaning (R+48), a spread of about 18 points.
Why 72738 leans the way it does
This analysis examined 14,881 data points per zip code to find what predicts political lean and turnout. The items below are a few correlations that stood out for 72738, not a ranked or complete list of what matters most.
Areas with many family households vote Republican. About 76% of households in 72738 are family households, about 10 points above the U.S. average of 67%. Low college attainment predicts Republican voting, and 72738 sits in the bottom quarter (about 15%, below 82% of zip codes).
Paved land cover and Republican lean
Places with little paved surface tend to lean Republican; 72738, AR sits in the bottom quarter nationally on this measure. Paved ground does not change how people vote; it mostly reflects how urban and built-up a place is.
Why turnout in 72738 looks the way it does
Areas with limited routine healthcare access turn out at lower rates. 72738 is in the bottom quarter nationally for routine-care measures such as insurance coverage, preventive screenings, and dental visits. Learn more about the findings and methodology on the political spectrum map.
Nearby Zip Codes
Zip Codes with Similar Populations
Sources and methodology
Precinct-level voting records used to fit the model come from Arkansas Secretary of State, Elections, distributed by the Voting and Election Science Team. Demographic inputs come from the U.S. Census Bureau (ACS 5-year estimates and the 2020 Decennial Census). Health and environmental inputs come from the CDC (PLACES and the Environmental Justice Index). Land cover comes from the USGS and EPA. Election-day and lead-up weather come from PRISM 4km daily grids and the NOAA Global Historical Climatology Network. Mail-voting and election-administration patterns come from the MIT Election Lab's Survey of the Performance of American Elections. Block-group crime detail comes from CrimeGrade. Internet data and modeling support provided by ISPreports.org.
Modeling and analysis by the BestNeighborhood data science team. Full methodology and findings: political spectrum map.
Methodology reviewed by the BestNeighborhood data team. Last updated May 2026.