72740 is a Republican stronghold. About 20% of voters here vote Democratic and 80% Republican.
About 59% of adults in 72740 typically vote, near the U.S. average of about 62%. Among adults in 72740, ~12% vote Democratic, ~47% Republican, and ~41% don't vote. The map below shows estimated turnout by block group.
How 72740 compares
Among zip codes within 15 miles, 72740 leans more Republican than 1 of 4 neighbors.
72740 runs about 30 points more Republican than Arkansas as a whole.
Why 72740 leans the way it does
This analysis examined 14,881 data points per zip code to find what predicts political lean and turnout. The items below are a few correlations that stood out for 72740, not a ranked or complete list of what matters most.
Areas with low college attainment vote Republican. About 14% of adults in 72740 hold a bachelor's degree, about 15 points below the U.S. average of 28%. A high family-household share predicts Republican voting, and about 74% of households in 72740 are family households, above 77% of zip codes.
Preventive-care access and voter turnout
Places with limited routine preventive-care access tend to turn out at a lower rate; 72740, AR sits in the bottom quarter nationally on this measure. Dental visits do not drive turnout; the rate reflects income, insurance, and healthcare access, which line up with who votes.
Why turnout in 72740 looks the way it does
Areas with limited routine healthcare access turn out at lower rates. 72740 is in the bottom quarter nationally for routine-care measures such as insurance coverage, preventive screenings, and dental visits. The dental-visit rate here is about 49%, about 11 points below the U.S. average of 60%. Low high-school completion lines up with lower turnout, and about 86% of adults in 72740 have completed high school, below 78% of zip codes. Learn more about the findings and methodology on the political spectrum map.
Nearby Zip Codes
Zip Codes with Similar Populations
Sources and methodology
Precinct-level voting records used to fit the model come from Arkansas Secretary of State, Elections, distributed by the Voting and Election Science Team. Demographic inputs come from the U.S. Census Bureau (ACS 5-year estimates and the 2020 Decennial Census). Health and environmental inputs come from the CDC (PLACES and the Environmental Justice Index). Land cover comes from the USGS and EPA. Election-day and lead-up weather come from PRISM 4km daily grids and the NOAA Global Historical Climatology Network. Mail-voting and election-administration patterns come from the MIT Election Lab's Survey of the Performance of American Elections. Block-group crime detail comes from CrimeGrade. Internet data and modeling support provided by ISPreports.org.
Modeling and analysis by the BestNeighborhood data science team. Full methodology and findings: political spectrum map.
Methodology reviewed by the BestNeighborhood data team. Last updated May 2026.