72760 is a Republican stronghold. About 19% of voters here vote Democratic and 81% Republican.
About 51% of adults in 72760 typically vote, below the U.S. average of about 62%. Among adults in 72760, ~10% vote Democratic, ~41% Republican, and ~49% don't vote. The map below shows estimated turnout by block group.
How 72760 compares
Among zip codes within 15 miles, 72760 leans more Republican than 1 of 4 neighbors.
72760 runs about 31 points more Republican than Arkansas as a whole.
Why 72760 leans the way it does
Density, race composition, education, and family structure all sit close to their national averages in 72760. The lean here lands roughly where demographic data alone would predict.
Paved land cover and Republican lean
Places with little paved surface tend to lean Republican; 72760, AR sits in the bottom tenth nationally on this measure. Paved ground does not change how people vote; it mostly reflects how urban and built-up a place is.
Why turnout in 72760 looks the way it does
Crowded housing lines up with lower turnout. About 9% of homes in 72760 have more than one occupant per room, above 95% of zip codes. Limited routine healthcare access lines up with lower turnout, and 72760 sits in the bottom quarter on routine-care measures. Low high-school completion lines up with lower turnout, and about 83% of adults in 72760 have completed high school, below 85% of zip codes. Learn more about the findings and methodology on the political spectrum map.
Nearby Zip Codes
Zip Codes with Similar Populations
Sources and methodology
Precinct-level voting records used to fit the model come from Arkansas Secretary of State, Elections, distributed by the Voting and Election Science Team. Demographic inputs come from the U.S. Census Bureau (ACS 5-year estimates and the 2020 Decennial Census). Health and environmental inputs come from the CDC (PLACES and the Environmental Justice Index). Land cover comes from the USGS and EPA. Election-day and lead-up weather come from PRISM 4km daily grids and the NOAA Global Historical Climatology Network. Mail-voting and election-administration patterns come from the MIT Election Lab's Survey of the Performance of American Elections. Block-group crime detail comes from CrimeGrade. Internet data and modeling support provided by ISPreports.org.
Modeling and analysis by the BestNeighborhood data science team. Full methodology and findings: political spectrum map.
Methodology reviewed by the BestNeighborhood data team. Last updated May 2026.