72904 is a true toss-up. About 51% of voters here vote Democratic and 49% Republican.
About 32% of adults in 72904 typically vote, below the U.S. average of about 62%. Among adults in 72904, ~16% vote Democratic, ~16% Republican, and ~68% don't vote. The map below shows estimated turnout by block group.
How 72904 compares
Among zip codes within 15 miles, 72904 sits roughly in the middle of the political spectrum, with 16 neighbors leaning further in the place's direction and 0 leaning the other way.
72904 runs about 32 points more Democratic than Arkansas as a whole. Arkansas leans Republican overall, while 72904 sits closer to the political middle.
Politics vary noticeably by block within 72904. The southwest side runs the most Democratic (D+18) and the southeast side runs the most Republican (R+13), a spread of about 31 points.
Why 72904 leans the way it does
This analysis examined 14,881 data points per zip code to find what predicts political lean and turnout. The items below are a few correlations that stood out for 72904, not a ranked or complete list of what matters most.
72904 votes against the grain of Arkansas. Arkansas leans Republican overall, while 72904 runs about 32 points more Democratic.
Population density and Democratic lean
Places with high population density tend to lean Democratic; 72904, AR sits in the top quarter nationally on this measure.
Why turnout in 72904 looks the way it does
Areas with limited routine healthcare access turn out at lower rates. 72904 is in the bottom quarter nationally for routine-care measures such as insurance coverage, preventive screenings, and dental visits. The dental-visit rate here is about 37%, about 15 points below the Arkansas average of 51%. Renters vote less often than owners, and about 46% of households in 72904 rent, about 21 points above the U.S. average of 25%. High food insecurity lines up with lower turnout, and about 40% of adults in 72904 report food insecurity, above 98% of zip codes. Learn more about the findings and methodology on the political spectrum map.
Nearby Zip Codes
Zip Codes with Similar Populations
Sources and methodology
Precinct-level voting records used to fit the model come from Arkansas Secretary of State, Elections, distributed by the Voting and Election Science Team. Demographic inputs come from the U.S. Census Bureau (ACS 5-year estimates and the 2020 Decennial Census). Health and environmental inputs come from the CDC (PLACES and the Environmental Justice Index). Land cover comes from the USGS and EPA. Election-day and lead-up weather come from PRISM 4km daily grids and the NOAA Global Historical Climatology Network. Mail-voting and election-administration patterns come from the MIT Election Lab's Survey of the Performance of American Elections. Block-group crime detail comes from CrimeGrade. Internet data and modeling support provided by ISPreports.org.
Modeling and analysis by the BestNeighborhood data science team. Full methodology and findings: political spectrum map.
Methodology reviewed by the BestNeighborhood data team. Last updated May 2026.