Population 11,871 · Census ACS 2020–24
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Median age by neighborhoodHistory and comparison ↓︎
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Population and households in New London
Household size in New London
| Period | New London | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 2.45 | 2.45 | 2.68 |
| 2010–14 | 2.47 | 2.47 | 2.73 |
| 2015–19 | 2.29 | 2.43 | 2.71 |
| 2020–24 | 2.30 | 2.40 | 2.65 |
| Change | −0.16 | −0.06 | −0.03 |
Households in New London are small: just 2.30 people on average, compared with 2.65 nationally. That is typical of places where many people live alone or as couples, and fewer have children at home. Household size has dropped from 2.45 in 2006–10, a much bigger shift than nationally.
Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).
Median age in New London
| Period | New London | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 40.7 | 38.8 | 37.7 |
| 2010–14 | 40.7 | 39.9 | 38.6 |
| 2015–19 | 41.5 | 40.9 | 39.6 |
| 2020–24 | 41.6 | 41.4 | 40.1 |
| Change | +0.9 | +2.6 | +2.3 |
Half of the people in New London are younger than 41.6 and half are older, close to the national median of 40.1. Since 2006–10, the median age has crept up from 40.7, in line with the national trend. The youngest areas are in the southeast, the oldest in the north.
Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).
Single-parent households in New London
| Period | New London | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 7.9% | 10.4% | 12.3% |
| 2010–14 | 6.7% | 10.5% | 12.3% |
| 2015–19 | 9.2% | 10.0% | 11.6% |
| 2020–24 | 11.0% | 9.8% | 11.6% |
| Change | +3.1 pts | −0.6 pts | −0.6 pts |
Single parents head just over one in ten households in New London (11.0%), close to the national share of 11.6%. Single parents are more common here than in Wisconsin overall (9.8%). Since 2006–10, the single-parent share has risen 3.1 points, even as the national share fell.
Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).
Housing in New London
Renters in New London
| Period | New London | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 28.5% | 30.5% | 33.3% |
| 2010–14 | 25.6% | 32.3% | 35.6% |
| 2015–19 | 32.7% | 33.0% | 36.0% |
| 2020–24 | 32.9% | 32.2% | 34.8% |
| Change | +4.4 pts | +1.6 pts | +1.5 pts |
About a third of households in New London rent their homes (32.9%), close to the national share of 34.8%. Among homeowners, 38.2% have no mortgage at all, about the same as nationally. Rentals cluster in the southeast; owners are most common in the southwest. The renter share has risen 4.4 points since 2006–10, in line with the national trend.
Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).
Vacant homes in New London
| Period | New London | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 11.4% | 10.5% | 11.4% |
| 2010–14 | 11.2% | 10.6% | 11.4% |
| 2015–19 | 8.5% | 10.1% | 11.1% |
| 2020–24 | 6.3% | 9.2% | 9.6% |
| Change | −5.1 pts | −1.3 pts | −1.8 pts |
Vacancy is on the low side in New London: 6.3% of homes sit empty, against 9.6% nationally, which points to steady demand for housing. Vacancy is down 5.1 points from 2006–10, mirroring the country.
Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).
Age of homes in New London
| Period | New London | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 1972 | 1970 | 1974 |
| 2010–14 | 1976 | 1971 | 1975 |
| 2015–19 | 1973 | 1972 | 1977 |
| 2020–24 | 1975 | 1974 | 1980 |
| Change | +3 | +5 | +6 |
Housing in New London leans a little older: the median home dates to 1975, against 1980 nationally. The median year built has moved up from 1972 in 2006–10, a sign of steady new building. Newer construction is concentrated in the north, while the east has the oldest housing.
Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).
Rent in New London
| Period | New London | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | $660 | $758 | $965 |
| 2010–14 | $672 | $821 | $1,040 |
| 2015–19 | $774 | $904 | $1,213 |
| 2020–24 | $1,069 | $1,139 | $1,571 |
| Change | +$409 | +$380 | +$606 |
The median renter in New London pays $1,069 a month for rent and utilities, well below the national median of $1,571. Rents are up $409 a month from 2006–10, a 62% jump, roughly in step with the nation. Rent takes 28.8% of the typical renter's income, just under the 30% mark often used to define affordable rent. Rents run highest in the south and lowest in the east.
Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).
Education in New London
Bachelor's degrees in New London
| Period | New London | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 17.5% | 26.5% | 28.4% |
| 2010–14 | 15.7% | 28.0% | 29.6% |
| 2015–19 | 18.9% | 30.4% | 32.1% |
| 2020–24 | 18.6% | 33.6% | 35.6% |
| Change | +1.1 pts | +7.0 pts | +7.2 pts |
College degrees are relatively uncommon in New London: 18.6% of adults 25 and older hold a bachelor's or higher, well below the national share of 35.6%. Since 2006–10, the share with a degree has edged up 1.1 points, a smaller shift than nationally. Only ten of the 200 Wisconsin cities with 5,000+ people have a lower share of college graduates.
Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
High school graduates in New London
| Period | New London | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 89.8% | 89.5% | 84.9% |
| 2010–14 | 90.2% | 90.7% | 86.1% |
| 2015–19 | 92.7% | 92.1% | 87.7% |
| 2020–24 | 90.3% | 93.3% | 89.3% |
| Change | +0.5 pts | +3.8 pts | +4.3 pts |
High school completion in New London is close to the national rate: 90.3% of adults have a diploma or equivalent, against 89.3%. The rate is lower than in Wisconsin overall (93.3%). Only 11 of the 200 Wisconsin cities with 5,000+ people have a lower share of high school graduates.
High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
Jobs in New London
| Period | New London | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 5.8% | 6.7% | 8.1% |
| 2010–14 | 7.1% | 7.3% | 9.4% |
| 2015–19 | 3.7% | 3.7% | 5.6% |
| 2020–24 | 2.8% | 3.3% | 5.4% |
| Change | −3.0 pts | −3.4 pts | −2.7 pts |
The job market in New London has been strong: just 2.8% of the labor force was out of work and looking, well below the national rate of 5.4%. Since 2006–10, unemployment has fallen 3.0 points, as it has nationally. Each figure pools five years of surveys (2020–24), so it describes that whole stretch rather than today's job market.
Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).
New London compared with nearby cities
| City | Household size | Median age | Single parents | Renters | Vacant homes | Median year built | Median rent | Bachelor's degree | High school diploma | Unemployment |
|---|---|---|---|---|---|---|---|---|---|---|
| New London | 2.30 | 41.6 | 11.0% | 32.9% | 6.3% | 1975 | $1,069 | 18.6% | 90.3% | 2.8% |
| Northport | 2.43 | 41.6 | 8.5% | 16.0% | 5.3% | 1971 | $997 | 21.4% | 93.1% | 1.5% |
| Ostrander | 2.47 | 45.7 | 9.0% | 9.9% | 6.0% | 1981 | $861 | 27.9% | 96.3% | 2.4% |
| Sugar Bush | 2.96 | 40.2 | 7.6% | 11.1% | 10.6% | 1956 | $1,319 | 15.6% | 91.4% | 2.4% |
| Readfield | 2.54 | 46.8 | 5.3% | 8.2% | 9.0% | 1988 | $985 | 24.0% | 94.0% | 1.0% |
| Stephensville | 2.48 | 36.7 | 9.0% | 14.9% | 2.6% | 1969 | $801 | 20.9% | 92.1% | 1.2% |
| Red Banks | 2.41 | 47.9 | 5.9% | 12.2% | 11.2% | 1981 | $935 | 21.9% | 91.9% | 0.9% |
| Hortonville | 2.63 | 44.0 | 7.9% | 17.6% | 2.5% | 1987 | $1,147 | 25.6% | 95.8% | 1.4% |
| Royalton | 2.32 | 45.8 | 7.3% | 13.3% | 12.0% | 1976 | $968 | 13.9% | 93.7% | 3.4% |
| Dale | 2.65 | 43.7 | 2.5% | 7.4% | 1.8% | 1993 | $1,449 | 30.8% | 97.4% | 1.4% |
| Manawa | 2.17 | 47.4 | 7.2% | 23.6% | 8.1% | 1970 | $873 | 15.5% | 92.8% | 3.1% |
All figures 2020–24.
Cities with similar populations: Totowa, NJ · Eastman, GA · Echelon, NJ · Edgewood, NM · Egg Harbor City, NJ · Elizabeth, CO · Ellettsville, IN · Ellisville, MO · Ellisville, MS · Ellsworth, ME
About these numbers
Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up New London. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.
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