Population 5,280 · Census ACS 2020–24
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Population and households in South Campus
Household size in South Campus
| Period | South Campus | Madison area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 3.64 | 2.43 | 2.45 | 2.68 |
| 2010–14 | 3.28 | 2.41 | 2.47 | 2.73 |
| 2015–19 | 3.35 | 2.39 | 2.43 | 2.71 |
| 2020–24 | 2.89 | 2.30 | 2.40 | 2.65 |
| Change | −0.75 | −0.13 | −0.06 | −0.03 |
Households in South Campus average 2.89 people, above the national 2.65, so families with children are more common here. Household size has dropped from 3.64 in 2006–10, a much bigger shift than nationally. South Campus has the largest households of any Madison neighborhood.
Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).
Median age in South Campus
| Period | South Campus | Madison area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 21.1 | 37.0 | 38.8 | 37.7 |
| 2010–14 | 21.0 | 37.9 | 39.9 | 38.6 |
| 2015–19 | 21.2 | 38.3 | 40.9 | 39.6 |
| 2020–24 | 20.8 | 38.9 | 41.4 | 40.1 |
| Change | −0.3 | +1.9 | +2.6 | +2.3 |
With a median age of just 20.8, South Campus is far younger than the country as a whole (40.1), a population that tilts toward young adults in their twenties. Since 2006–10, the median age has edged down from 21.1, even as the national median rose. No other Madison neighborhood is younger.
Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).
Single-parent households in South Campus
| Period | South Campus | Madison area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 1.7% | 8.7% | 10.4% | 12.3% |
| 2010–14 | 1.4% | 8.8% | 10.5% | 12.3% |
| 2015–19 | 1.2% | 8.0% | 10.0% | 11.6% |
| 2020–24 | 1.4% | 8.2% | 9.8% | 11.6% |
| Change | −0.3 pts | −0.5 pts | −0.6 pts | −0.6 pts |
Single parents head only 1.4% of households in South Campus, well below the national share of 11.6%. South Campus has the lowest share of single-parent households of any Madison neighborhood.
Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).
Housing in South Campus
Renters in South Campus
| Period | South Campus | Madison area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 100.0% | 35.1% | 30.5% | 33.3% |
| 2010–14 | 99.3% | 38.3% | 32.3% | 35.6% |
| 2015–19 | 100.0% | 38.9% | 33.0% | 36.0% |
| 2020–24 | 100.0% | 39.7% | 32.2% | 34.8% |
| Change | ±0.0 pts | +4.5 pts | +1.6 pts | +1.5 pts |
Renters far outnumber owners in South Campus: 100.0% of households rent their homes, against 34.8% nationally. Among homeowners, 45.2% have no mortgage at all, above the national share of 39.8%. No other Madison neighborhood has a higher share of renters.
Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).
Vacant homes in South Campus
| Period | South Campus | Madison area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 16.2% | 8.9% | 10.5% | 11.4% |
| 2010–14 | 7.6% | 6.3% | 10.6% | 11.4% |
| 2015–19 | 19.0% | 5.7% | 10.1% | 11.1% |
| 2020–24 | 8.9% | 5.5% | 9.2% | 9.6% |
| Change | −7.2 pts | −3.4 pts | −1.3 pts | −1.8 pts |
Vacancy in South Campus is close to the national rate: 8.9% of homes are empty, against 9.6%. The rate is higher than in the wider Madison area (5.5%). South Campus has the highest vacancy rate of any Madison neighborhood.
Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).
Age of homes in South Campus
| Period | South Campus | Madison area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 1985 | 1976 | 1970 | 1974 |
| 2010–14 | 1993 | 1978 | 1971 | 1975 |
| 2015–19 | 1996 | 1979 | 1972 | 1977 |
| 2020–24 | 1997 | 1983 | 1974 | 1980 |
| Change | +12 | +7 | +5 | +6 |
Much of the housing in South Campus is relatively new: half of its homes were built after 1997, compared with 1980 for the U.S. as a whole. The median year built has moved up from 1985 in 2006–10, a sign of steady new building. Newer construction is concentrated in the northeast, while the southeast has the oldest housing. Only two of Madison's 26 neighborhoods have newer homes.
Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).
Rent in South Campus
| Period | South Campus | Madison area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | $1,307 | $868 | $758 | $965 |
| 2010–14 | $1,598 | $950 | $821 | $1,040 |
| 2015–19 | $1,727 | $1,072 | $904 | $1,213 |
| 2020–24 | $1,624 | $1,366 | $1,139 | $1,571 |
| Change | +$317 | +$498 | +$380 | +$606 |
A typical rental in South Campus costs $1,624 a month with utilities, close to the national median of $1,571. Rents here are higher than in the Madison area as a whole ($1,366). Rents are up $317 a month from 2006–10, a 24% rise, a slower climb than the nation's. Rent takes 51.0% of the typical renter's income, well over the 30% mark often used to define affordable rent, so many renters here are stretched.
Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).
Education in South Campus
Bachelor's degrees in South Campus
| Period | South Campus | Madison area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 37.6% | 41.3% | 26.5% | 28.4% |
| 2010–14 | 35.3% | 43.6% | 28.0% | 29.6% |
| 2015–19 | 47.4% | 46.9% | 30.4% | 32.1% |
| 2020–24 | 30.7% | 50.6% | 33.6% | 35.6% |
| Change | −6.9 pts | +9.3 pts | +7.0 pts | +7.2 pts |
College degrees are a little less common in South Campus than nationally: 30.7% of adults 25 and older have a bachelor's or higher, against 35.6%. The share with a degree has fallen 6.9 points since 2006–10, even as the national share rose. Only one other Madison neighborhood has a lower share of college graduates.
Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
High school graduates in South Campus
| Period | South Campus | Madison area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 100.0% | 93.8% | 89.5% | 84.9% |
| 2010–14 | 92.3% | 94.4% | 90.7% | 86.1% |
| 2015–19 | 93.9% | 95.2% | 92.1% | 87.7% |
| 2020–24 | 83.6% | 95.1% | 93.3% | 89.3% |
| Change | −16.4 pts | +1.3 pts | +3.8 pts | +4.3 pts |
About one in six adults in South Campus never finished high school, well above the national share: only 83.6% have a diploma or equivalent, against 89.3% nationally. Since 2006–10, the share with a diploma has fallen 16.4 points, even as the national rate rose. Of Madison's 26 neighborhoods, only two have a lower share of high school graduates.
High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
Jobs in South Campus
| Period | South Campus | Madison area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 6.2% | 5.0% | 6.7% | 8.1% |
| 2010–14 | 9.9% | 5.5% | 7.3% | 9.4% |
| 2015–19 | 4.1% | 2.6% | 3.7% | 5.6% |
| 2020–24 | 4.5% | 2.6% | 3.3% | 5.4% |
| Change | −1.6 pts | −2.4 pts | −3.4 pts | −2.7 pts |
Jobs have been a little easier to find in South Campus than nationally: unemployment was 4.5%, against 5.4%. Still, the rate is higher than in the Madison area overall (2.6%). Unemployment is down 1.6 points from 2006–10, mirroring the country.
Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).
South Campus compared with nearby neighborhoods
| Neighborhood | Household size | Median age | Single parents | Renters | Vacant homes | Median year built | Median rent | Bachelor's degree | High school diploma | Unemployment |
|---|---|---|---|---|---|---|---|---|---|---|
| South Campus | 2.89 | 20.8 | 1.4% | 100.0% | 8.9% | 1997 | $1,624 | 30.7% | 83.6% | 4.5% |
| Greenbush | 2.40 | 24.6 | 4.2% | 79.6% | 8.8% | 1944 | $1,661 | 78.9% | 95.4% | 3.3% |
| Capitol | 1.88 | 24.4 | 1.6% | 90.3% | 6.6% | 1989 | $1,510 | 61.0% | 84.6% | 4.9% |
| Regent | 2.24 | 26.1 | 5.0% | 64.7% | 8.7% | 1955 | $1,419 | 78.7% | 78.8% | 3.4% |
| Dudgeon-Monroe | 2.16 | 34.7 | 4.5% | 33.3% | 3.5% | 1939 | $1,615 | 85.3% | 99.9% | 3.1% |
| Tenney-Lapham | 1.66 | 32.6 | 2.7% | 76.1% | 6.2% | 1983 | $1,533 | 72.5% | 99.9% | 3.3% |
| Sunset Village | 2.14 | 35.2 | 8.4% | 38.8% | 6.9% | 1954 | $1,759 | 73.5% | 98.7% | 3.2% |
| Marquette | 1.88 | 32.7 | 2.1% | 68.0% | 3.6% | 1953 | $1,627 | 71.5% | 97.7% | 5.7% |
| Moorland-Rimrock | 2.32 | 35.8 | 8.7% | 47.2% | 1.6% | 1987 | $1,264 | 24.2% | 84.8% | 1.4% |
| Midvale Heights | 2.39 | 45.9 | 4.3% | 15.2% | 2.3% | 1960 | $1,656 | 80.1% | 99.4% | 2.1% |
| Hill Farms-University Neighborh | 2.18 | 39.8 | 5.8% | 42.8% | 2.5% | 1965 | $1,481 | 71.0% | 98.8% | 2.0% |
All figures 2020–24.
Neighborhoods with similar populations: Milan, New Orleans, LA · Seven Bar Ranch, Albuquerque, NM · Route 66 Historic District, Amarillo, TX · Riviera East, Houston, TX · Preston Park, Roanoke, VA · Pheasant Run, Aurora, CO · Parkdale Viking Hills, Waco, TX · Paloma Lake, Round Rock, TX · North Loop, Austin, TX · North Central, Raleigh, NC
About these numbers
Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up South Campus. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.
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