Sturgeon Bay, WI Demographics

Population 14,963 · Census ACS 2020–24

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Sturgeon Bay, WI map of median age by neighborhood
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Population and households in Sturgeon Bay

Household size in Sturgeon Bay

Household size, people per household
PeriodSturgeon BayWisconsinU.S.
2006–101.972.452.68
2010–142.052.472.73
2015–192.032.432.71
2020–242.002.402.65
Change+0.03−0.06−0.03
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Sturgeon Bay is a place of small households, averaging 2.00 people against 2.65 for the U.S., which points to many singles, couples and roommates and relatively few children. Household size has crept up from 1.97 in 2006–10, even as the national average fell. Only one other Wisconsin city with 5,000+ people has smaller households.

Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).

Median age in Sturgeon Bay

Median age, years
PeriodSturgeon BayWisconsinU.S.
2006–1046.038.837.7
2010–1447.939.938.6
2015–1948.840.939.6
2020–2450.841.440.1
Change+4.9+2.6+2.3
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Sturgeon Bay skews older: half of its residents are older than 50.8, well above the national median of 40.1. That usually means more empty nesters and retirees, and fewer young families. The median age has climbed from 46.0 in 2006–10, as it has nationally. Of the 200 Wisconsin cities with 5,000+ people, only six are older.

Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).

Single-parent households in Sturgeon Bay

Single-parent households, % of households
PeriodSturgeon BayWisconsinU.S.
2006–109.7%10.4%12.3%
2010–147.4%10.5%12.3%
2015–1910.4%10.0%11.6%
2020–246.2%9.8%11.6%
Change−3.5 pts−0.6 pts−0.6 pts
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Single-parent households are relatively rare in Sturgeon Bay: 6.2% of households, against 11.6% nationally. The single-parent share is down 3.5 points from 2006–10, a much bigger shift than nationally. Sturgeon Bay has a lower share of single-parent households than the great majority of Wisconsin cities.

Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).

Housing in Sturgeon Bay

Renters in Sturgeon Bay

Renters, % of occupied homes
PeriodSturgeon BayWisconsinU.S.
2006–1029.6%30.5%33.3%
2010–1427.9%32.3%35.6%
2015–1925.2%33.0%36.0%
2020–2429.0%32.2%34.8%
Change−0.6 pts+1.6 pts+1.5 pts
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Most households in Sturgeon Bay own their homes; 29.0% rent, a little below the national share of 34.8%. About half of owners (50.7%) have paid off their mortgages, well above the national share of 39.8%. Rentals cluster in the south; owners are most common in the northwest. Since 2006–10, the renter share has edged down 0.6 points, even as the national share rose.

Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).

Vacant homes in Sturgeon Bay

Vacant homes, % of all homes
PeriodSturgeon BayWisconsinU.S.
2006–1020.1%10.5%11.4%
2010–1423.7%10.6%11.4%
2015–1925.8%10.1%11.1%
2020–2421.3%9.2%9.6%
Change+1.3 pts−1.3 pts−1.8 pts
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Vacancy is high in Sturgeon Bay: 21.3% of homes are empty, far above the national rate of 9.6%. In resort and lake areas that usually means seasonal and vacation homes; elsewhere it can point to weak demand. Since 2006–10, vacancy has edged up 1.3 points, even as the national rate fell.

Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).

Age of homes in Sturgeon Bay

Age of homes, median year built
PeriodSturgeon BayWisconsinU.S.
2006–10197119701974
2010–14197419711975
2015–19197419721977
2020–24197819741980
Change+7+5+6
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Homes in Sturgeon Bay are about the same age as the nation's housing: the median home was built in 1978, versus 1980 nationally. Homes here are newer than in Wisconsin overall, where the median home dates to 1974. The median year built has moved up from 1971 in 2006–10, a sign of steady new building. The newest homes are mostly in the south, the oldest in the center.

Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).

Rent in Sturgeon Bay

Rent, per month
PeriodSturgeon BayWisconsinU.S.
2006–10$728$758$965
2010–14$741$821$1,040
2015–19$792$904$1,213
2020–24$1,068$1,139$1,571
Change+$340+$380+$606
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Rent in Sturgeon Bay runs $1,068 a month at the median, utilities included, well below the U.S. median of $1,571. Rent has climbed $340 a month since 2006–10, up 47%, a slower climb than the nation's. Rent takes 26.3% of the typical renter's income, comfortably under the 30% mark often used to define affordable rent. Rents run highest in the northeast and lowest in the northwest.

Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).

Education in Sturgeon Bay

Bachelor's degrees in Sturgeon Bay

Bachelor's degrees, % of adults 25+
PeriodSturgeon BayWisconsinU.S.
2006–1023.3%26.5%28.4%
2010–1426.6%28.0%29.6%
2015–1928.4%30.4%32.1%
2020–2431.3%33.6%35.6%
Change+8.1 pts+7.0 pts+7.2 pts
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College degrees are a little less common in Sturgeon Bay than nationally: 31.3% of adults 25 and older have a bachelor's or higher, against 35.6%. The share with a degree is up 8.1 points from 2006–10, in line with the national trend. College graduates are most concentrated in the northeast and least in the southwest.

Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).

High school graduates in Sturgeon Bay

High school graduates, % of adults 25+
PeriodSturgeon BayWisconsinU.S.
2006–1091.7%89.5%84.9%
2010–1493.3%90.7%86.1%
2015–1993.1%92.1%87.7%
2020–2495.6%93.3%89.3%
Change+3.9 pts+3.8 pts+4.3 pts
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High school completion is high in Sturgeon Bay: 95.6% of adults 25 and older have a diploma or equivalent, well above the national rate of 89.3%. Since 2006–10, the share with a diploma has risen 3.9 points, in line with the national trend.

High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).

Jobs in Sturgeon Bay

Unemployment, % of the labor force
PeriodSturgeon BayWisconsinU.S.
2006–106.7%6.7%8.1%
2010–147.3%7.3%9.4%
2015–193.2%3.7%5.6%
2020–242.8%3.3%5.4%
Change−3.9 pts−3.4 pts−2.7 pts
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Unemployment in Sturgeon Bay has been low: just 2.8% of the labor force was out of work and looking, well below the national rate of 5.4%. Unemployment has fallen 3.9 points since 2006–10, mirroring the country. Each figure pools five years of surveys (2020–24), so it describes that whole stretch rather than today's job market.

Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).

Sturgeon Bay compared with nearby cities

CityHousehold sizeMedian ageSingle parentsRentersVacant homesMedian year builtMedian rentBachelor's degreeHigh school diplomaUnemployment
Sturgeon Bay2.0050.86.2%29.0%21.3%1978$1,06831.3%95.6%2.8%
Idlewild2.1756.24.1%17.4%22.6%1988$1,05737.5%95.4%1.6%
Institute1.9358.56.6%9.4%25.3%1989$1,24543.7%99.8%2.5%
Vignes2.2551.66.4%9.5%23.5%1978$95625.9%97.2%1.2%
Valmy1.8261.00.9%6.0%43.4%1983$1,08949.6%99.3%0.2%
Forestville2.4547.35.3%10.3%11.1%1976$98620.0%95.5%1.5%
Little Sturgeon2.4249.72.6%9.1%34.6%1978$1,17727.8%96.0%3.2%
Jacksonport1.9756.50.3%6.1%53.3%1977$93444.6%94.3%3.5%
Egg Harbor1.9958.84.3%11.1%56.1%1987$1,09847.6%93.8%3.0%
Brussels2.3947.82.5%10.1%23.5%1981$1,12728.6%95.7%2.0%
Bruemmerville2.2451.97.3%7.6%8.9%1975$96022.3%93.7%1.8%

All figures 2020–24.

Cities with similar populations: Atmore, AL · Pass Christian, MS · Orland, CA · Otsego, MN · Ottawa, KS · Overland, MO · Pacific Grove, CA · Palmetto Estates, FL · Palos Heights, IL · Orange Park, FL

About these numbers

Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up Sturgeon Bay. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.

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