28304, NC Demographics

Population 36,155 · Census ACS 2020–24

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28304, NC map of median age by neighborhood
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Population and households in ZIP 28304

Household size in ZIP 28304

Household size, people per household
PeriodZIP 28304North CarolinaU.S.
2006–102.552.532.68
2010–142.542.582.73
2015–192.542.562.71
2020–242.472.522.65
Change−0.08−0.01−0.03
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The average household in ZIP 28304 has 2.47 people, under the U.S. average of 2.65. Household size has edged down from 2.55 in 2006–10, in line with the national trend. The biggest households, usually families with children, are concentrated in the west.

Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).

Median age in ZIP 28304

Median age, years
PeriodZIP 28304North CarolinaU.S.
2006–1033.337.937.7
2010–1434.238.938.6
2015–1935.340.239.6
2020–2435.040.340.1
Change+1.6+2.3+2.3
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With a median age of just 35.0, ZIP 28304 is far younger than the country as a whole (40.1), a population that tilts toward young adults, many of them living alone or as couples. The median age has climbed from 33.3 in 2006–10, in line with the national trend. Residents skew youngest in the northwest and oldest in the east.

Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).

Single-parent households in ZIP 28304

Single-parent households, % of households
PeriodZIP 28304North CarolinaU.S.
2006–1023.1%12.3%12.3%
2010–1420.2%12.5%12.3%
2015–1916.6%11.6%11.6%
2020–2415.3%11.4%11.6%
Change−7.8 pts−1.0 pts−0.6 pts
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Single-parent households are common in ZIP 28304: 15.3% of all households, against 11.6% nationally. Since 2006–10, the single-parent share has fallen 7.8 points, a much bigger shift than nationally. ZIP 28304 has a higher share of single-parent households than at least four in five North Carolina ZIP codes.

Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).

Housing in ZIP 28304

Renters in ZIP 28304

Renters, % of occupied homes
PeriodZIP 28304North CarolinaU.S.
2006–1040.7%31.9%33.3%
2010–1443.7%34.2%35.6%
2015–1947.0%34.8%36.0%
2020–2444.5%33.4%34.8%
Change+3.8 pts+1.4 pts+1.5 pts
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More than four in ten households in ZIP 28304 rent their homes (44.5%), above the national share of 34.8%. Among owners, 38.1% have paid off their mortgages, about the same as nationally. Renting is most common in the northwest and least common in the southwest. Since 2006–10, the renter share has risen 3.8 points, in line with the national trend.

Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).

Vacant homes in ZIP 28304

Vacant homes, % of all homes
PeriodZIP 28304North CarolinaU.S.
2006–108.7%12.8%11.4%
2010–1410.9%12.8%11.4%
2015–1913.6%12.5%11.1%
2020–249.9%11.4%9.6%
Change+1.2 pts−1.5 pts−1.8 pts
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Vacancy in ZIP 28304 is close to the national rate: 9.9% of homes are empty, against 9.6%. Vacancy is up 1.2 points from 2006–10, even as the national rate fell.

Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).

Age of homes in ZIP 28304

Age of homes, median year built
PeriodZIP 28304North CarolinaU.S.
2006–10198019831974
2010–14198119851975
2015–19198119861977
2020–24198219901980
Change+2+7+6
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The typical home in ZIP 28304 was built around 1982, about the same vintage as the country's housing overall (1980). Homes here are older than in North Carolina as a whole, where the median home dates to 1990. The newest homes are mostly in the northwest, the oldest in the center.

Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).

Rent in ZIP 28304

Rent, per month
PeriodZIP 28304North CarolinaU.S.
2006–10$819$789$965
2010–14$904$868$1,040
2015–19$1,015$981$1,213
2020–24$1,310$1,317$1,571
Change+$491+$528+$606
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Rent in ZIP 28304 runs $1,310 a month at the median, utilities included, below the U.S. median of $1,571. Rents are up $491 a month from 2006–10, a 60% jump, roughly in step with the nation. Rent takes 32.3% of the typical renter's income, just over the 30% mark often used to define affordable rent. Renters on a budget will find the lowest rents in the east; the highest are in the southwest.

Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).

Education in ZIP 28304

Bachelor's degrees in ZIP 28304

Bachelor's degrees, % of adults 25+
PeriodZIP 28304North CarolinaU.S.
2006–1019.1%27.8%28.4%
2010–1420.7%29.0%29.6%
2015–1925.3%32.0%32.1%
2020–2424.9%36.2%35.6%
Change+5.8 pts+8.4 pts+7.2 pts
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Fewer adults in ZIP 28304 have a four-year degree than in the country as a whole: 24.9%, against 35.6% nationally. The share with a degree is up 5.8 points from 2006–10, as it has nationally.

Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).

High school graduates in ZIP 28304

High school graduates, % of adults 25+
PeriodZIP 28304North CarolinaU.S.
2006–1088.6%84.5%84.9%
2010–1489.9%86.0%86.1%
2015–1991.5%88.1%87.7%
2020–2491.8%90.2%89.3%
Change+3.2 pts+5.7 pts+4.3 pts
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About nine in ten adults in ZIP 28304 have finished high school (91.8%), a bit above the national rate of 89.3%. The share with a diploma is up 3.2 points from 2006–10, as it has nationally.

High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).

Jobs in ZIP 28304

Unemployment, % of the labor force
PeriodZIP 28304North CarolinaU.S.
2006–1010.4%8.8%8.1%
2010–1412.2%10.6%9.4%
2015–199.3%5.7%5.6%
2020–249.4%4.8%5.4%
Change−1.0 pts−4.0 pts−2.7 pts
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Unemployment in ZIP 28304 runs well above the national rate: 9.4% of the labor force was out of work and looking, against 5.4%. Only 17 of the 436 North Carolina ZIP codes with 5,000+ people have higher unemployment. Because the Census pools five years of responses (2020–24), these rates smooth over short swings and lag the current job market.

Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).

ZIP 28304 compared with nearby ZIP codes

ZIP codeHousehold sizeMedian ageSingle parentsRentersVacant homesMedian year builtMedian rentBachelor's degreeHigh school diplomaUnemployment
ZIP 283042.4735.015.3%44.5%9.9%1982$1,31024.9%91.8%9.4%
ZIP 283062.7834.717.7%32.5%7.9%1995$1,30029.6%91.9%8.8%
ZIP 283142.4632.215.5%53.0%8.2%1991$1,33727.8%94.0%7.4%
ZIP 283032.2537.211.2%54.0%10.0%1976$1,28231.2%94.3%6.6%
ZIP 283052.0342.99.0%43.4%15.6%1960$1,21750.3%94.7%4.4%
ZIP 283482.9135.515.7%25.2%5.6%1997$1,19525.0%92.3%6.4%
ZIP 283012.0435.517.2%64.6%15.1%1976$1,00619.6%89.8%13.6%
ZIP 283712.9337.514.5%26.0%8.1%1997$1,18414.9%86.9%6.2%
ZIP 283073.0823.110.2%98.6%38.3%1978$1,60721.4%97.7%7.8%
ZIP 283102.7822.711.7%96.5%22.6%1982$1,47726.2%100.0%1.9%
ZIP 283112.4932.315.5%47.8%8.3%1988$1,27733.3%94.8%7.9%

All figures 2020–24.

Zip codes with similar populations: 10034, NY · 11231, NY · 19083, PA · 20003, DC · 20155, VA · 27893, NC · 48239, MI · 37601, TN · 50315, IA · 55024, MN

About these numbers

Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up ZIP 28304. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.

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