53104, WI Demographics

Population 6,167 · Census ACS 2020–24

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53104, WI map of median age by neighborhood
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Population and households in ZIP 53104

Household size in ZIP 53104

Household size, people per household
PeriodZIP 53104WisconsinU.S.
2006–102.672.452.68
2010–142.652.472.73
2015–192.682.432.71
2020–242.532.402.65
Change−0.14−0.06−0.03
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The average household in ZIP 53104 has 2.53 people, a bit under the U.S. average of 2.65. Still, the typical household here is bigger than in Wisconsin overall, where it has 2.40 people. Since 2006–10, household size has dropped from 2.67, a much bigger shift than nationally.

Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).

Median age in ZIP 53104

Median age, years
PeriodZIP 53104WisconsinU.S.
2006–1041.138.837.7
2010–1442.139.938.6
2015–1941.040.939.6
2020–2444.941.440.1
Change+3.8+2.6+2.3
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With a median age of 44.9, ZIP 53104 is noticeably older than the country as a whole (40.1), an age mix that tilts toward empty nesters and retirees. Since 2006–10, the median age has climbed from 41.1, in line with the national trend. The youngest areas are in the east, the oldest in the south.

Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).

Single-parent households in ZIP 53104

Single-parent households, % of households
PeriodZIP 53104WisconsinU.S.
2006–108.6%10.4%12.3%
2010–148.1%10.5%12.3%
2015–197.1%10.0%11.6%
2020–243.4%9.8%11.6%
Change−5.1 pts−0.6 pts−0.6 pts
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Single-parent households are relatively rare in ZIP 53104: 3.4% of households, against 11.6% nationally. The single-parent share has fallen 5.1 points since 2006–10, a much bigger shift than nationally. Only four of the 270 Wisconsin ZIP codes with 5,000+ people have a lower share of single-parent households.

Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).

Housing in ZIP 53104

Renters in ZIP 53104

Renters, % of occupied homes
PeriodZIP 53104WisconsinU.S.
2006–1017.1%30.5%33.3%
2010–1415.9%32.3%35.6%
2015–1916.5%33.0%36.0%
2020–2422.6%32.2%34.8%
Change+5.5 pts+1.6 pts+1.5 pts
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Only 22.6% of households in ZIP 53104 rent their homes, far below the national share of 34.8%, so most residents are owners who tend to stay put. More than four in ten owners (45.1%) have paid off their mortgages, above the national share of 39.8%. Rentals cluster in the east; owners are most common in the northwest. The renter share is up 5.5 points from 2006–10, a much bigger shift than nationally.

Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).

Vacant homes in ZIP 53104

Vacant homes, % of all homes
PeriodZIP 53104WisconsinU.S.
2006–108.8%10.5%11.4%
2010–144.7%10.6%11.4%
2015–1910.8%10.1%11.1%
2020–245.9%9.2%9.6%
Change−2.9 pts−1.3 pts−1.8 pts
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Fewer homes sit empty in ZIP 53104 than nationally: 5.9%, against 9.6% for the U.S. Vacancy is down 2.9 points from 2006–10, in line with the national trend.

Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).

Age of homes in ZIP 53104

Age of homes, median year built
PeriodZIP 53104WisconsinU.S.
2006–10197819701974
2010–14197719711975
2015–19198319721977
2020–24198619741980
Change+8+5+6
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The housing in ZIP 53104 is younger than the country's: half of it was built after 1986, against 1980 nationally. The median year built has moved up from 1978 in 2006–10, a sign of steady new building. Newer construction is concentrated in the east, while the northwest has the oldest housing.

Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).

Rent in ZIP 53104

Rent, per month
PeriodZIP 53104WisconsinU.S.
2006–10$898$758$965
2010–14$896$821$1,040
2015–19$1,157$904$1,213
2020–24$1,462$1,139$1,571
Change+$564+$380+$606
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The median renter in ZIP 53104 pays $1,462 a month for rent and utilities, below the national median of $1,571. Still, rents here are higher than in Wisconsin overall ($1,139). Rent has climbed $564 a month since 2006–10, up 63%, roughly in step with the nation. The typical renter here spends 22.7% of household income on rent, comfortably under the 30% mark often used to define affordable rent, and a smaller share than renters pay nationally.

Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).

Education in ZIP 53104

Bachelor's degrees in ZIP 53104

Bachelor's degrees, % of adults 25+
PeriodZIP 53104WisconsinU.S.
2006–1023.9%26.5%28.4%
2010–1423.6%28.0%29.6%
2015–1932.8%30.4%32.1%
2020–2437.5%33.6%35.6%
Change+13.7 pts+7.0 pts+7.2 pts
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Nearly four in ten adults 25 and older in ZIP 53104 (37.5%) hold at least a bachelor's degree, close to the national share of 35.6%. The share is higher than in Wisconsin as a whole (33.6%). Since 2006–10, the share with a degree has risen 13.7 points, mirroring the country.

Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).

High school graduates in ZIP 53104

High school graduates, % of adults 25+
PeriodZIP 53104WisconsinU.S.
2006–1094.2%89.5%84.9%
2010–1493.7%90.7%86.1%
2015–1996.0%92.1%87.7%
2020–2494.1%93.3%89.3%
Change−0.1 pts+3.8 pts+4.3 pts
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High school completion in ZIP 53104 is above the national rate: 94.1% of adults have a diploma, against 89.3%. That is in line with the rest of Wisconsin.

High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).

Jobs in ZIP 53104

Unemployment, % of the labor force
PeriodZIP 53104WisconsinU.S.
2006–108.3%6.7%8.1%
2010–147.4%7.3%9.4%
2015–195.3%3.7%5.6%
2020–243.3%3.3%5.4%
Change−5.0 pts−3.4 pts−2.7 pts
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The job market in ZIP 53104 has been strong: just 3.3% of the labor force was out of work and looking, well below the national rate of 5.4%. Since 2006–10, unemployment has fallen 5.0 points, as it has nationally. Because the Census pools five years of responses (2020–24), these rates smooth over short swings and lag the current job market.

Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).

ZIP 53104 compared with nearby ZIP codes

ZIP codeHousehold sizeMedian ageSingle parentsRentersVacant homesMedian year builtMedian rentBachelor's degreeHigh school diplomaUnemployment
ZIP 531042.5344.93.4%22.6%5.9%1986$1,46237.5%94.1%3.3%
ZIP 531682.4145.39.1%20.9%7.2%1979$1,25929.0%92.5%3.8%
ZIP 531792.5941.64.3%13.3%7.1%1987$1,18629.1%89.9%2.7%
ZIP 600022.7340.413.1%20.4%9.5%1984$1,38136.3%95.7%7.8%
ZIP 531702.3947.26.3%13.3%7.4%1970$1,21624.9%98.1%5.7%
ZIP 600753.0036.48.6%23.8%13.0%1981$1,57856.4%99.6%7.8%
ZIP 531922.6044.03.3%11.3%5.5%1968$1,20034.8%86.5%1.8%
ZIP 531422.5839.813.4%27.9%3.8%1979$1,29135.4%91.9%3.3%
ZIP 531582.4742.38.8%28.5%4.8%1998$1,31941.2%94.7%3.5%
ZIP 600462.8339.69.9%16.7%3.6%1989$1,85545.2%95.0%6.1%
ZIP 531442.5138.516.3%42.5%5.1%1982$1,36932.4%92.8%4.7%

All figures 2020–24.

Zip codes with similar populations: 50436, IA · 42029, KY · 42206, KY · 42366, KY · 43143, OH · 02030, MA · 44730, OH · 46017, IN · 46366, IN · 41016, KY

About these numbers

Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up ZIP 53104. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.

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