Population 2,289 · Census ACS 2020–24
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Population and households in ZIP 54004
Household size in ZIP 54004
| Period | ZIP 54004 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 2.63 | 2.45 | 2.68 |
| 2010–14 | 2.65 | 2.47 | 2.73 |
| 2015–19 | 2.53 | 2.43 | 2.71 |
| 2020–24 | 2.51 | 2.40 | 2.65 |
| Change | −0.12 | −0.06 | −0.03 |
Households in ZIP 54004 run a little small, averaging 2.51 people against 2.65 nationally, which usually means more singles and couples and fewer children. Still, the typical household here is bigger than in Wisconsin overall, where it has 2.40 people. Since 2006–10, household size has dropped from 2.63, but in a place this small, much of that may be survey noise rather than real change.
Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).
Median age in ZIP 54004
| Period | ZIP 54004 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 39.9 | 38.8 | 37.7 |
| 2010–14 | 39.5 | 39.9 | 38.6 |
| 2015–19 | 42.0 | 40.9 | 39.6 |
| 2020–24 | 45.3 | 41.4 | 40.1 |
| Change | +5.3 | +2.6 | +2.3 |
ZIP 54004 skews older: half of its residents are older than 45.3, well above the national median of 40.1. That usually means more empty nesters and retirees, and fewer young families.
Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).
Single-parent households in ZIP 54004
| Period | ZIP 54004 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 10.6% | 10.4% | 12.3% |
| 2010–14 | 14.0% | 10.5% | 12.3% |
| 2015–19 | 9.8% | 10.0% | 11.6% |
| 2020–24 | 9.1% | 9.8% | 11.6% |
| Change | −1.5 pts | −0.6 pts | −0.6 pts |
Single parents head just over one in twelve households in ZIP 54004 (9.1%), below the national share of 11.6%. Wisconsin as a whole looks much the same.
Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).
Housing in ZIP 54004
Renters in ZIP 54004
| Period | ZIP 54004 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 11.4% | 30.5% | 33.3% |
| 2010–14 | 18.4% | 32.3% | 35.6% |
| 2015–19 | 16.8% | 33.0% | 36.0% |
| 2020–24 | 14.6% | 32.2% | 34.8% |
| Change | +3.2 pts | +1.6 pts | +1.5 pts |
Only 14.6% of households in ZIP 54004 rent their homes, far below the national share of 34.8%, so most residents are owners who tend to stay put. Just over four in ten owners (41.3%) have paid off their mortgages, about the same as nationally.
Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).
Vacant homes in ZIP 54004
| Period | ZIP 54004 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 12.8% | 10.5% | 11.4% |
| 2010–14 | 12.7% | 10.6% | 11.4% |
| 2015–19 | 15.6% | 10.1% | 11.1% |
| 2020–24 | 13.0% | 9.2% | 9.6% |
| Change | +0.2 pts | −1.3 pts | −1.8 pts |
More homes sit empty in ZIP 54004 than nationally: 13.0%, against 9.6%. The count includes vacation homes and homes between owners or tenants, not just abandoned ones.
Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).
Age of homes in ZIP 54004
| Period | ZIP 54004 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 1972 | 1970 | 1974 |
| 2010–14 | 1974 | 1971 | 1975 |
| 2015–19 | 1974 | 1972 | 1977 |
| 2020–24 | 1978 | 1974 | 1980 |
| Change | +5 | +5 | +6 |
Homes in ZIP 54004 are about the same age as the nation's housing: the median home was built in 1978, versus 1980 nationally.
Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).
Rent in ZIP 54004
| Period | ZIP 54004 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | $654 | $758 | $965 |
| 2010–14 | $679 | $821 | $1,040 |
| 2015–19 | $755 | $904 | $1,213 |
| 2020–24 | $883 | $1,139 | $1,571 |
| Change | +$229 | +$380 | +$606 |
The median renter in ZIP 54004 pays $883 a month for rent and utilities, well below the national median of $1,571. The typical renter here spends 22.8% of household income on rent, comfortably under the 30% mark often used to define affordable rent, and a smaller share than renters pay nationally.
Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).
Education in ZIP 54004
Bachelor's degrees in ZIP 54004
| Period | ZIP 54004 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 11.1% | 26.5% | 28.4% |
| 2010–14 | 16.0% | 28.0% | 29.6% |
| 2015–19 | 16.2% | 30.4% | 32.1% |
| 2020–24 | 16.9% | 33.6% | 35.6% |
| Change | +5.8 pts | +7.0 pts | +7.2 pts |
Fewer adults in ZIP 54004 have a four-year degree than in the country as a whole: 16.9%, against 35.6% nationally.
Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
High school graduates in ZIP 54004
| Period | ZIP 54004 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 86.3% | 89.5% | 84.9% |
| 2010–14 | 89.5% | 90.7% | 86.1% |
| 2015–19 | 91.8% | 92.1% | 87.7% |
| 2020–24 | 92.4% | 93.3% | 89.3% |
| Change | +6.2 pts | +3.8 pts | +4.3 pts |
About nine in ten adults in ZIP 54004 have finished high school (92.4%), a bit above the national rate of 89.3%. The picture is much the same across Wisconsin.
High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
Jobs in ZIP 54004
| Period | ZIP 54004 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 7.2% | 6.7% | 8.1% |
| 2010–14 | 9.1% | 7.3% | 9.4% |
| 2015–19 | 3.4% | 3.7% | 5.6% |
| 2020–24 | 2.0% | 3.3% | 5.4% |
| Change | −5.2 pts | −3.4 pts | −2.7 pts |
The job market in ZIP 54004 has been strong: just 2.0% of the labor force was out of work and looking, well below the national rate of 5.4%. Each figure pools five years of surveys (2020–24), so it describes that whole stretch rather than today's job market.
Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).
ZIP 54004 compared with nearby ZIP codes
| ZIP code | Household size | Median age | Single parents | Renters | Vacant homes | Median year built | Median rent | Bachelor's degree | High school diploma | Unemployment |
|---|---|---|---|---|---|---|---|---|---|---|
| ZIP 54004 | 2.51 | 45.3 | 9.1% | 14.6% | 13.0% | 1978 | $883 | 16.9% | 92.4% | 2.0% |
| ZIP 54889 | 2.13 | 47.5 | 7.7% | 22.0% | 19.8% | 1982 | $914 | 23.8% | 93.5% | 2.4% |
| ZIP 54005 | 2.59 | 40.0 | 8.0% | 19.2% | 8.8% | 1979 | $1,104 | 19.6% | 93.6% | 3.5% |
| ZIP 54762 | 2.34 | 46.2 | 6.4% | 17.4% | 11.0% | 1971 | $838 | 12.7% | 93.2% | 1.0% |
| ZIP 54805 | 2.40 | 47.6 | 6.1% | 15.6% | 27.4% | 1979 | $877 | 18.5% | 88.3% | 1.7% |
| ZIP 54001 | 2.24 | 50.6 | 5.9% | 19.0% | 17.8% | 1982 | $1,013 | 28.5% | 94.9% | 1.9% |
| ZIP 54826 | 2.45 | 45.6 | 12.8% | 25.6% | 31.2% | 1982 | $817 | 21.0% | 93.9% | 7.2% |
| ZIP 54733 | 2.55 | 46.4 | 8.9% | 17.3% | 9.7% | 1969 | $845 | 18.0% | 90.0% | 1.8% |
| ZIP 54812 | 2.52 | 47.7 | 9.1% | 22.4% | 4.7% | 1959 | $925 | 17.8% | 88.0% | 5.3% |
| ZIP 54810 | 2.31 | 49.8 | 9.0% | 18.6% | 36.0% | 1980 | $927 | 20.2% | 93.0% | 2.8% |
| ZIP 54026 | 2.46 | 46.9 | 5.0% | 6.5% | 11.7% | 1984 | $1,234 | 26.5% | 96.0% | 2.2% |
All figures 2020–24.
Zip codes with similar populations: 70655, LA · 36578, AL · 37145, TN · 03224, NH · 50250, IA · 53529, WI · 54014, WI · 55952, MN · 62347, IL · 65275, MO
About these numbers
Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up ZIP 54004. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.
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