Population 1,126 · Census ACS 2020–24
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Population and households in ZIP 54104
Household size in ZIP 54104
| Period | ZIP 54104 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 1.96 | 2.45 | 2.68 |
| 2010–14 | 1.98 | 2.47 | 2.73 |
| 2015–19 | 2.05 | 2.43 | 2.71 |
| 2020–24 | 2.14 | 2.40 | 2.65 |
| Change | +0.18 | −0.06 | −0.03 |
ZIP 54104 is a place of small households, averaging 2.14 people against 2.65 for the U.S., which points to many singles, couples and roommates and relatively few children. Since 2006–10, household size has climbed from 1.96, but in a place this small, survey estimates can swing a lot from one release to the next.
Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).
Median age in ZIP 54104
| Period | ZIP 54104 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 52.4 | 38.8 | 37.7 |
| 2010–14 | 56.8 | 39.9 | 38.6 |
| 2015–19 | 57.8 | 40.9 | 39.6 |
| 2020–24 | 61.9 | 41.4 | 40.1 |
| Change | +9.6 | +2.6 | +2.3 |
ZIP 54104 skews older: half of its residents are older than 61.9, well above the national median of 40.1. That usually means more empty nesters and retirees, and fewer young families.
Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).
Single-parent households in ZIP 54104
| Period | ZIP 54104 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 5.5% | 10.4% | 12.3% |
| 2010–14 | 2.8% | 10.5% | 12.3% |
| 2015–19 | 7.0% | 10.0% | 11.6% |
| 2020–24 | 3.2% | 9.8% | 11.6% |
| Change | −2.3 pts | −0.6 pts | −0.6 pts |
Single parents head only 3.2% of households in ZIP 54104, well below the national share of 11.6%.
Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).
Housing in ZIP 54104
Renters in ZIP 54104
| Period | ZIP 54104 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 18.3% | 30.5% | 33.3% |
| 2010–14 | 11.4% | 32.3% | 35.6% |
| 2015–19 | 13.1% | 33.0% | 36.0% |
| 2020–24 | 6.4% | 32.2% | 34.8% |
| Change | −11.9 pts | +1.6 pts | +1.5 pts |
Only 6.4% of households in ZIP 54104 rent their homes, far below the national share of 34.8%, so most residents are owners who tend to stay put. About six in ten owners (60.2%) have paid off their mortgages, well above the national share of 39.8%.
Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).
Vacant homes in ZIP 54104
| Period | ZIP 54104 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 71.3% | 10.5% | 11.4% |
| 2010–14 | 72.3% | 10.6% | 11.4% |
| 2015–19 | 75.6% | 10.1% | 11.1% |
| 2020–24 | 71.0% | 9.2% | 9.6% |
| Change | −0.4 pts | −1.3 pts | −1.8 pts |
Vacant homes make up 71.0% of the housing in ZIP 54104, far above the national rate of 9.6%. In resort and lake areas that usually means seasonal and vacation homes; elsewhere it can point to weak demand.
Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).
Age of homes in ZIP 54104
| Period | ZIP 54104 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 1977 | 1970 | 1974 |
| 2010–14 | 1980 | 1971 | 1975 |
| 2015–19 | 1980 | 1972 | 1977 |
| 2020–24 | 1982 | 1974 | 1980 |
| Change | +5 | +5 | +6 |
Homes in ZIP 54104 are about the same age as the nation's housing: the median home was built in 1982, versus 1980 nationally. Homes here are newer than in Wisconsin as a whole, where the median home dates to 1974.
Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).
Rent in ZIP 54104
| Period | ZIP 54104 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | $603 | $758 | $965 |
| 2010–14 | $505 | $821 | $1,040 |
| 2015–19 | $622 | $904 | $1,213 |
| 2020–24 | $732 | $1,139 | $1,571 |
| Change | +$128 | +$380 | +$606 |
The median renter in ZIP 54104 pays $732 a month for rent and utilities, well below the national median of $1,571. The typical renter here spends 15.1% of household income on rent, comfortably under the 30% mark often used to define affordable rent, and a smaller share than renters pay nationally.
Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).
Education in ZIP 54104
Bachelor's degrees in ZIP 54104
| Period | ZIP 54104 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 8.9% | 26.5% | 28.4% |
| 2010–14 | 10.2% | 28.0% | 29.6% |
| 2015–19 | 12.9% | 30.4% | 32.1% |
| 2020–24 | 11.9% | 33.6% | 35.6% |
| Change | +3.1 pts | +7.0 pts | +7.2 pts |
College degrees are relatively uncommon in ZIP 54104: 11.9% of adults 25 and older hold a bachelor's or higher, well below the national share of 35.6%.
Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
High school graduates in ZIP 54104
| Period | ZIP 54104 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 84.5% | 89.5% | 84.9% |
| 2010–14 | 84.8% | 90.7% | 86.1% |
| 2015–19 | 89.0% | 92.1% | 87.7% |
| 2020–24 | 91.8% | 93.3% | 89.3% |
| Change | +7.3 pts | +3.8 pts | +4.3 pts |
High school completion in ZIP 54104 is a bit above the national rate: 91.8% of adults have a diploma or equivalent, against 89.3%. That is in line with the rest of Wisconsin.
High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
Jobs in ZIP 54104
| Period | ZIP 54104 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 11.9% | 6.7% | 8.1% |
| 2010–14 | 12.3% | 7.3% | 9.4% |
| 2015–19 | 4.3% | 3.7% | 5.6% |
| 2020–24 | 9.4% | 3.3% | 5.4% |
| Change | −2.5 pts | −3.4 pts | −2.7 pts |
Unemployment in ZIP 54104 runs well above the national rate: 9.4% of the labor force was out of work and looking, against 5.4%. Because the Census pools five years of responses (2020–24), these rates smooth over short swings and lag the current job market.
Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).
ZIP 54104 compared with nearby ZIP codes
| ZIP code | Household size | Median age | Single parents | Renters | Vacant homes | Median year built | Median rent | Bachelor's degree | High school diploma | Unemployment |
|---|---|---|---|---|---|---|---|---|---|---|
| ZIP 54104 | 2.14 | 61.9 | 3.2% | 6.4% | 71.0% | 1982 | $732 | 11.9% | 91.8% | 9.4% |
| ZIP 54114 | 2.10 | 54.3 | 6.3% | 13.9% | 43.9% | 1979 | $774 | 15.2% | 91.7% | 5.8% |
| ZIP 54102 | 2.01 | 61.5 | 3.8% | 8.0% | 68.2% | 1979 | $687 | 12.4% | 92.4% | 7.8% |
| ZIP 54138 | 1.98 | 62.7 | 3.4% | 4.4% | 71.4% | 1987 | $672 | 21.3% | 92.7% | 1.9% |
| ZIP 54177 | 2.08 | 54.7 | 4.4% | 13.3% | 45.9% | 1981 | $760 | 16.2% | 91.2% | 3.8% |
| ZIP 54149 | 1.96 | 61.6 | 5.1% | 5.3% | 68.1% | 1983 | $1,214 | 19.1% | 90.4% | 6.4% |
| ZIP 54175 | 2.00 | 62.7 | 2.8% | 5.0% | 72.0% | 1987 | $641 | 21.9% | 93.5% | 0.7% |
| ZIP 54566 | 2.28 | 47.1 | 17.4% | 18.4% | 52.8% | 1978 | $643 | 16.5% | 86.9% | 4.9% |
| ZIP 49848 | 2.30 | 46.6 | 11.1% | 11.9% | 23.6% | 1975 | $842 | 11.4% | 91.7% | 7.3% |
| ZIP 49893 | 2.31 | 54.5 | 6.2% | 7.2% | 21.5% | 1977 | $778 | 21.0% | 94.0% | 2.9% |
| ZIP 49821 | 2.24 | 49.8 | 5.7% | 11.7% | 40.2% | 1973 | $806 | 15.1% | 94.2% | 5.1% |
All figures 2020–24.
Zip codes with similar populations: 03845, NH · 14860, NY · 13368, NY · 13328, NY · 13303, NY · 05075, VT · 56270, MN · 62295, IL · 62214, IL · 62063, IL
About these numbers
Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up ZIP 54104. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.
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