Population 27,971 · Census ACS 2020–24
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Population and households in ZIP 54304
Household size in ZIP 54304
| Period | ZIP 54304 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 2.30 | 2.45 | 2.68 |
| 2010–14 | 2.27 | 2.47 | 2.73 |
| 2015–19 | 2.29 | 2.43 | 2.71 |
| 2020–24 | 2.34 | 2.40 | 2.65 |
| Change | +0.04 | −0.06 | −0.03 |
Households in ZIP 54304 are small: just 2.34 people on average, compared with 2.65 nationally. That is typical of places where many people live alone or as couples, and fewer have children at home. Since 2006–10, household size has crept up from 2.30, even as the national average fell.
Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).
Median age in ZIP 54304
| Period | ZIP 54304 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 39.5 | 38.8 | 37.7 |
| 2010–14 | 39.7 | 39.9 | 38.6 |
| 2015–19 | 40.2 | 40.9 | 39.6 |
| 2020–24 | 38.0 | 41.4 | 40.1 |
| Change | −1.5 | +2.6 | +2.3 |
ZIP 54304 is a little younger than the country as a whole: its median age is 38.0, against 40.1 nationally. Since 2006–10, the median age has dropped from 39.5, even as the national median rose. The youngest areas are in the east, the oldest in the center.
Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).
Single-parent households in ZIP 54304
| Period | ZIP 54304 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 11.9% | 10.4% | 12.3% |
| 2010–14 | 11.4% | 10.5% | 12.3% |
| 2015–19 | 12.6% | 10.0% | 11.6% |
| 2020–24 | 13.5% | 9.8% | 11.6% |
| Change | +1.6 pts | −0.6 pts | −0.6 pts |
Single-parent households are a bit more common in ZIP 54304 than nationally: 13.5%, against 11.6%. The single-parent share is up 1.6 points from 2006–10, even as the national share fell. Only 25 of the 270 Wisconsin ZIP codes with 5,000+ people have a higher share of single-parent households.
Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).
Housing in ZIP 54304
Renters in ZIP 54304
| Period | ZIP 54304 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 33.3% | 30.5% | 33.3% |
| 2010–14 | 35.6% | 32.3% | 35.6% |
| 2015–19 | 35.8% | 33.0% | 36.0% |
| 2020–24 | 39.6% | 32.2% | 34.8% |
| Change | +6.3 pts | +1.6 pts | +1.5 pts |
Renting is a bit more common in ZIP 54304 than nationally: 39.6% of households rent their homes, against 34.8% for the U.S. Just over a third of owners (35.1%) have paid off their mortgages, below the national share of 39.8%. Rentals cluster in the southwest; owners are most common in the center. The renter share has risen 6.3 points since 2006–10, a much bigger shift than nationally.
Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).
Vacant homes in ZIP 54304
| Period | ZIP 54304 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 5.4% | 10.5% | 11.4% |
| 2010–14 | 6.8% | 10.6% | 11.4% |
| 2015–19 | 6.6% | 10.1% | 11.1% |
| 2020–24 | 5.3% | 9.2% | 9.6% |
| Change | −0.1 pts | −1.3 pts | −1.8 pts |
Empty homes are scarce in ZIP 54304: just 5.3% sit vacant, compared with 9.6% nationally, a sign of a tight housing market. ZIP 54304 has a lower vacancy rate than most Wisconsin ZIP codes.
Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).
Age of homes in ZIP 54304
| Period | ZIP 54304 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 1966 | 1970 | 1974 |
| 2010–14 | 1966 | 1971 | 1975 |
| 2015–19 | 1967 | 1972 | 1977 |
| 2020–24 | 1968 | 1974 | 1980 |
| Change | +2 | +5 | +6 |
ZIP 54304 is a place of older homes: half were built before 1968, while the national median is 1980. That means established neighborhoods, and more houses that may need updating. Newer construction is concentrated in the southwest, while the northeast has the oldest housing.
Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).
Rent in ZIP 54304
| Period | ZIP 54304 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | $712 | $758 | $965 |
| 2010–14 | $744 | $821 | $1,040 |
| 2015–19 | $792 | $904 | $1,213 |
| 2020–24 | $1,061 | $1,139 | $1,571 |
| Change | +$349 | +$380 | +$606 |
A typical rental in ZIP 54304 costs $1,061 a month with utilities, well below the national median of $1,571. Rents are up $349 a month from 2006–10, a 49% rise, a slower climb than the nation's. The typical renter here spends 28.2% of household income on rent, just under the 30% mark often used to define affordable rent, and a smaller share than renters pay nationally. Rents run highest in the northeast and lowest in the southwest.
Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).
Education in ZIP 54304
Bachelor's degrees in ZIP 54304
| Period | ZIP 54304 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 19.7% | 26.5% | 28.4% |
| 2010–14 | 23.2% | 28.0% | 29.6% |
| 2015–19 | 24.2% | 30.4% | 32.1% |
| 2020–24 | 30.4% | 33.6% | 35.6% |
| Change | +10.7 pts | +7.0 pts | +7.2 pts |
College degrees are a little less common in ZIP 54304 than nationally: 30.4% of adults 25 and older have a bachelor's or higher, against 35.6%. Since 2006–10, the share with a degree has risen 10.7 points, in line with the national trend. College graduates are most concentrated in the northwest and least in the northeast.
Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
High school graduates in ZIP 54304
| Period | ZIP 54304 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 88.9% | 89.5% | 84.9% |
| 2010–14 | 91.4% | 90.7% | 86.1% |
| 2015–19 | 91.4% | 92.1% | 87.7% |
| 2020–24 | 94.8% | 93.3% | 89.3% |
| Change | +5.9 pts | +3.8 pts | +4.3 pts |
High school completion is high in ZIP 54304: 94.8% of adults 25 and older have a diploma or equivalent, well above the national rate of 89.3%. Since 2006–10, the share with a diploma has risen 5.9 points, in line with the national trend.
High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
Jobs in ZIP 54304
| Period | ZIP 54304 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 8.3% | 6.7% | 8.1% |
| 2010–14 | 6.2% | 7.3% | 9.4% |
| 2015–19 | 3.9% | 3.7% | 5.6% |
| 2020–24 | 2.8% | 3.3% | 5.4% |
| Change | −5.5 pts | −3.4 pts | −2.7 pts |
The job market in ZIP 54304 has been strong: just 2.8% of the labor force was out of work and looking, well below the national rate of 5.4%. Since 2006–10, unemployment has fallen 5.5 points, in line with the national trend. Because the Census pools five years of responses (2020–24), these rates smooth over short swings and lag the current job market.
Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).
ZIP 54304 compared with nearby ZIP codes
| ZIP code | Household size | Median age | Single parents | Renters | Vacant homes | Median year built | Median rent | Bachelor's degree | High school diploma | Unemployment |
|---|---|---|---|---|---|---|---|---|---|---|
| ZIP 54304 | 2.34 | 38.0 | 13.5% | 39.6% | 5.3% | 1968 | $1,061 | 30.4% | 94.8% | 2.8% |
| ZIP 54303 | 2.28 | 36.4 | 14.7% | 46.8% | 6.4% | 1965 | $1,022 | 18.9% | 91.2% | 4.6% |
| ZIP 54307 | 2.38 | 34.6 | 9.4% | 34.0% | 3.9% | 1981 | $1,031 | 33.5% | 66.7% | 2.6% |
| ZIP 54301 | 2.23 | 40.8 | 9.7% | 31.5% | 9.2% | 1958 | $1,056 | 36.1% | 93.1% | 3.8% |
| ZIP 54313 | 2.60 | 42.6 | 6.2% | 20.1% | 4.3% | 1992 | $1,173 | 43.8% | 97.4% | 2.5% |
| ZIP 54302 | 2.52 | 34.9 | 17.7% | 48.7% | 3.9% | 1972 | $953 | 19.6% | 81.5% | 3.8% |
| ZIP 54115 | 2.47 | 37.5 | 7.9% | 33.7% | 4.5% | 1994 | $1,115 | 42.0% | 96.1% | 1.4% |
| ZIP 54155 | 2.50 | 41.6 | 9.1% | 29.5% | 6.0% | 2003 | $1,153 | 46.3% | 94.0% | 0.6% |
| ZIP 54311 | 2.46 | 39.7 | 9.6% | 34.3% | 4.4% | 1993 | $1,142 | 33.0% | 95.2% | 2.3% |
| ZIP 54173 | 2.53 | 51.1 | 4.7% | 8.3% | 9.5% | 1992 | $1,234 | 37.0% | 94.0% | 2.5% |
| ZIP 54229 | 2.41 | 47.0 | 7.2% | 15.2% | 6.2% | 1989 | $1,015 | 32.4% | 97.4% | 1.2% |
All figures 2020–24.
Zip codes with similar populations: 75082, TX · 43220, OH · 45039, OH · 00610, PR · 45662, OH · 46205, IN · 46236, IN · 48602, MI · 48867, MI · 49428, MI
About these numbers
Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up ZIP 54304. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.
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