Population 31,837 · Census ACS 2020–24
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Population and households in ZIP 54401
Household size in ZIP 54401
| Period | ZIP 54401 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 2.40 | 2.45 | 2.68 |
| 2010–14 | 2.43 | 2.47 | 2.73 |
| 2015–19 | 2.33 | 2.43 | 2.71 |
| 2020–24 | 2.41 | 2.40 | 2.65 |
| Change | +0.01 | −0.06 | −0.03 |
The average household in ZIP 54401 has 2.41 people, under the U.S. average of 2.65. That is in line with the rest of Wisconsin. Households are largest in the east and smallest in the north.
Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).
Median age in ZIP 54401
| Period | ZIP 54401 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 39.1 | 38.8 | 37.7 |
| 2010–14 | 39.8 | 39.9 | 38.6 |
| 2015–19 | 40.7 | 40.9 | 39.6 |
| 2020–24 | 41.9 | 41.4 | 40.1 |
| Change | +2.8 | +2.6 | +2.3 |
ZIP 54401 skews a little older than the country: its median age is 41.9, against 40.1 nationally. The median age has climbed from 39.1 in 2006–10, as it has nationally. The youngest areas are in the east, the oldest in the north.
Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).
Single-parent households in ZIP 54401
| Period | ZIP 54401 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 8.8% | 10.4% | 12.3% |
| 2010–14 | 9.3% | 10.5% | 12.3% |
| 2015–19 | 8.8% | 10.0% | 11.6% |
| 2020–24 | 7.8% | 9.8% | 11.6% |
| Change | −0.9 pts | −0.6 pts | −0.6 pts |
Single-parent households are relatively rare in ZIP 54401: 7.8% of households, against 11.6% nationally. Since 2006–10, the single-parent share has edged down 0.9 points, mirroring the country.
Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).
Housing in ZIP 54401
Renters in ZIP 54401
| Period | ZIP 54401 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 31.9% | 30.5% | 33.3% |
| 2010–14 | 35.4% | 32.3% | 35.6% |
| 2015–19 | 33.8% | 33.0% | 36.0% |
| 2020–24 | 33.0% | 32.2% | 34.8% |
| Change | +1.2 pts | +1.6 pts | +1.5 pts |
About a third of households in ZIP 54401 rent their homes (33.0%), close to the national share of 34.8%. About four in ten owners (40.6%) have paid off their mortgages, about the same as nationally. Since 2006–10, the renter share has edged up 1.2 points, in line with the national trend.
Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).
Vacant homes in ZIP 54401
| Period | ZIP 54401 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 9.2% | 10.5% | 11.4% |
| 2010–14 | 8.5% | 10.6% | 11.4% |
| 2015–19 | 7.0% | 10.1% | 11.1% |
| 2020–24 | 7.4% | 9.2% | 9.6% |
| Change | −1.8 pts | −1.3 pts | −1.8 pts |
Vacancy is on the low side in ZIP 54401: 7.4% of homes sit empty, against 9.6% nationally, which points to steady demand for housing. Since 2006–10, vacancy has fallen 1.8 points, as it has nationally.
Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).
Age of homes in ZIP 54401
| Period | ZIP 54401 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 1970 | 1970 | 1974 |
| 2010–14 | 1972 | 1971 | 1975 |
| 2015–19 | 1972 | 1972 | 1977 |
| 2020–24 | 1972 | 1974 | 1980 |
| Change | +3 | +5 | +6 |
Homes in ZIP 54401 run older than the national norm, with a median build year of 1972 against 1980. That is in line with the rest of Wisconsin. The newest homes are mostly in the southwest, the oldest in the east.
Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).
Rent in ZIP 54401
| Period | ZIP 54401 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | $705 | $758 | $965 |
| 2010–14 | $723 | $821 | $1,040 |
| 2015–19 | $835 | $904 | $1,213 |
| 2020–24 | $1,051 | $1,139 | $1,571 |
| Change | +$346 | +$380 | +$606 |
A typical rental in ZIP 54401 costs $1,051 a month with utilities, well below the national median of $1,571. Rents are up $346 a month from 2006–10, a 49% rise, a slower climb than the nation's. The typical renter here spends 27.6% of household income on rent, just under the 30% mark often used to define affordable rent, and a smaller share than renters pay nationally. The priciest rents are in the southwest; the most affordable are in the north.
Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).
Education in ZIP 54401
Bachelor's degrees in ZIP 54401
| Period | ZIP 54401 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 21.6% | 26.5% | 28.4% |
| 2010–14 | 27.2% | 28.0% | 29.6% |
| 2015–19 | 29.3% | 30.4% | 32.1% |
| 2020–24 | 30.6% | 33.6% | 35.6% |
| Change | +9.0 pts | +7.0 pts | +7.2 pts |
About three in ten adults 25 and older in ZIP 54401 (30.6%) have a bachelor's degree or higher, a little below the national share of 35.6%. Since 2006–10, the share with a degree has risen 9.0 points, as it has nationally. College graduates are most concentrated in the southwest and least in the east.
Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
High school graduates in ZIP 54401
| Period | ZIP 54401 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 88.5% | 89.5% | 84.9% |
| 2010–14 | 90.8% | 90.7% | 86.1% |
| 2015–19 | 91.5% | 92.1% | 87.7% |
| 2020–24 | 91.2% | 93.3% | 89.3% |
| Change | +2.7 pts | +3.8 pts | +4.3 pts |
High school completion in ZIP 54401 is a bit above the national rate: 91.2% of adults have a diploma or equivalent, against 89.3%. Still, the rate is lower than in Wisconsin overall (93.3%). The share with a diploma is up 2.7 points from 2006–10, as it has nationally.
High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
Jobs in ZIP 54401
| Period | ZIP 54401 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 8.3% | 6.7% | 8.1% |
| 2010–14 | 6.4% | 7.3% | 9.4% |
| 2015–19 | 3.2% | 3.7% | 5.6% |
| 2020–24 | 3.5% | 3.3% | 5.4% |
| Change | −4.8 pts | −3.4 pts | −2.7 pts |
Unemployment in ZIP 54401 runs below the national rate: 3.5% of the labor force was out of work and looking, against 5.4% nationally. Since 2006–10, unemployment has fallen 4.8 points, in line with the national trend. Because the Census pools five years of responses (2020–24), these rates smooth over short swings and lag the current job market.
Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).
ZIP 54401 compared with nearby ZIP codes
| ZIP code | Household size | Median age | Single parents | Renters | Vacant homes | Median year built | Median rent | Bachelor's degree | High school diploma | Unemployment |
|---|---|---|---|---|---|---|---|---|---|---|
| ZIP 54401 | 2.41 | 41.9 | 7.8% | 33.0% | 7.4% | 1972 | $1,051 | 30.6% | 91.2% | 3.5% |
| ZIP 54403 | 2.39 | 41.5 | 11.2% | 35.0% | 6.1% | 1965 | $1,067 | 34.8% | 95.8% | 5.5% |
| ZIP 54417 | 3.23 | 44.3 | 8.9% | 8.6% | 3.5% | 1973 | $1,077 | 32.4% | 96.6% | 3.1% |
| ZIP 54474 | 2.50 | 37.6 | 8.5% | 25.1% | 2.4% | 1969 | $853 | 36.1% | 94.7% | 0.8% |
| ZIP 54476 | 2.26 | 40.9 | 14.1% | 35.9% | 3.4% | 1991 | $1,104 | 27.6% | 95.1% | 2.0% |
| ZIP 54448 | 2.52 | 45.7 | 4.5% | 11.6% | 2.8% | 1978 | $930 | 26.3% | 96.1% | 1.6% |
| ZIP 54455 | 2.43 | 42.4 | 7.5% | 19.4% | 5.5% | 1989 | $1,061 | 30.7% | 95.2% | 1.0% |
| ZIP 54471 | 2.64 | 46.7 | 6.3% | 4.7% | 3.8% | 1987 | $881 | 27.9% | 96.3% | 3.5% |
| ZIP 54426 | 2.48 | 44.7 | 6.0% | 14.3% | 3.4% | 1979 | $785 | 18.2% | 93.1% | 2.9% |
| ZIP 54440 | 2.44 | 46.7 | 3.6% | 8.9% | 9.7% | 1983 | $837 | 19.5% | 91.4% | 1.9% |
| ZIP 54408 | 2.54 | 45.6 | 5.0% | 8.7% | 11.5% | 1982 | $804 | 17.8% | 95.2% | 1.5% |
All figures 2020–24.
Zip codes with similar populations: 74008, OK · 98367, WA · 95966, CA · 95131, CA · 94070, CA · 92679, CA · 89011, NV · 85388, AZ · 78729, TX · 77067, TX
About these numbers
Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up ZIP 54401. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.
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