54538, WI Demographics

Population 3,266 · Census ACS 2020–24

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54538, WI map of median age by neighborhood
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Population and households in ZIP 54538

Household size in ZIP 54538

Household size, people per household
PeriodZIP 54538WisconsinU.S.
2006–102.242.452.68
2010–142.192.472.73
2015–191.912.432.71
2020–242.362.402.65
Change+0.11−0.06−0.03
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ZIP 54538 is a place of small households, averaging 2.36 people against 2.65 for the U.S., which points to many singles, couples and roommates and relatively few children. Wisconsin as a whole looks much the same. Since 2006–10, household size has climbed from 2.24, but in a place this small, much of that may be survey noise rather than real change.

Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).

Median age in ZIP 54538

Median age, years
PeriodZIP 54538WisconsinU.S.
2006–1040.838.837.7
2010–1441.939.938.6
2015–1950.040.939.6
2020–2447.341.440.1
Change+6.6+2.6+2.3
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With a median age of 47.3, ZIP 54538 is noticeably older than the country as a whole (40.1), an age mix that tilts toward empty nesters and retirees.

Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).

Single-parent households in ZIP 54538

Single-parent households, % of households
PeriodZIP 54538WisconsinU.S.
2006–1029.2%10.4%12.3%
2010–1418.4%10.5%12.3%
2015–198.9%10.0%11.6%
2020–2415.3%9.8%11.6%
Change−13.9 pts−0.6 pts−0.6 pts
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Single-parent households are common in ZIP 54538: 15.3% of all households, against 11.6% nationally.

Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).

Housing in ZIP 54538

Renters in ZIP 54538

Renters, % of occupied homes
PeriodZIP 54538WisconsinU.S.
2006–1030.8%30.5%33.3%
2010–1434.5%32.3%35.6%
2015–1930.5%33.0%36.0%
2020–2427.7%32.2%34.8%
Change−3.1 pts+1.6 pts+1.5 pts
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Most households in ZIP 54538 own their homes; 27.7% rent, below the national share of 34.8%. About six in ten owners (60.4%) have paid off their mortgages, well above the national share of 39.8%.

Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).

Vacant homes in ZIP 54538

Vacant homes, % of all homes
PeriodZIP 54538WisconsinU.S.
2006–1049.2%10.5%11.4%
2010–1454.8%10.6%11.4%
2015–1955.6%10.1%11.1%
2020–2452.5%9.2%9.6%
Change+3.3 pts−1.3 pts−1.8 pts
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Vacancy is high in ZIP 54538: 52.5% of homes are empty, far above the national rate of 9.6%. In resort and lake areas that usually means seasonal and vacation homes; elsewhere it can point to weak demand.

Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).

Age of homes in ZIP 54538

Age of homes, median year built
PeriodZIP 54538WisconsinU.S.
2006–10197819701974
2010–14197919711975
2015–19198219721977
2020–24198319741980
Change+5+5+6
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Homes in ZIP 54538 are about the same age as the nation's housing: the median home was built in 1983, versus 1980 nationally. Homes here are newer than in Wisconsin overall, where the median home dates to 1974.

Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).

Rent in ZIP 54538

Rent, per month
PeriodZIP 54538WisconsinU.S.
2006–10$598$758$965
2010–14$550$821$1,040
2015–19$649$904$1,213
2020–24$720$1,139$1,571
Change+$122+$380+$606
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The median renter in ZIP 54538 pays $720 a month for rent and utilities, well below the national median of $1,571. The typical renter here spends 20.2% of household income on rent, comfortably under the 30% mark often used to define affordable rent, and a smaller share than renters pay nationally.

Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).

Education in ZIP 54538

Bachelor's degrees in ZIP 54538

Bachelor's degrees, % of adults 25+
PeriodZIP 54538WisconsinU.S.
2006–1020.4%26.5%28.4%
2010–1422.9%28.0%29.6%
2015–1926.3%30.4%32.1%
2020–2428.1%33.6%35.6%
Change+7.7 pts+7.0 pts+7.2 pts
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Nearly three in ten adults 25 and older in ZIP 54538 (28.1%) have a bachelor's degree or higher, below the national share of 35.6%.

Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).

High school graduates in ZIP 54538

High school graduates, % of adults 25+
PeriodZIP 54538WisconsinU.S.
2006–1089.2%89.5%84.9%
2010–1485.7%90.7%86.1%
2015–1990.3%92.1%87.7%
2020–2495.1%93.3%89.3%
Change+5.9 pts+3.8 pts+4.3 pts
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High school completion is high in ZIP 54538: 95.1% of adults 25 and older have a diploma or equivalent, well above the national rate of 89.3%.

High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).

Jobs in ZIP 54538

Unemployment, % of the labor force
PeriodZIP 54538WisconsinU.S.
2006–1014.6%6.7%8.1%
2010–1416.6%7.3%9.4%
2015–1911.2%3.7%5.6%
2020–2410.0%3.3%5.4%
Change−4.6 pts−3.4 pts−2.7 pts
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Unemployment in ZIP 54538 runs well above the national rate: 10.0% of the labor force was out of work and looking, against 5.4%. Each figure pools five years of surveys (2020–24), so it describes that whole stretch rather than today's job market.

Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).

ZIP 54538 compared with nearby ZIP codes

ZIP codeHousehold sizeMedian ageSingle parentsRentersVacant homesMedian year builtMedian rentBachelor's degreeHigh school diplomaUnemployment
ZIP 545382.3647.315.3%27.7%52.5%1983$72028.1%95.1%10.0%
ZIP 545482.0153.67.4%24.4%38.7%1985$95932.8%98.2%2.4%
ZIP 545682.1553.07.5%13.9%45.8%1982$81829.4%96.8%1.5%
ZIP 545602.1553.55.5%13.7%60.7%1978$1,02936.7%98.8%1.9%
ZIP 545581.9952.73.0%18.2%56.6%1982$90827.5%97.4%4.5%
ZIP 545612.0159.15.0%14.7%67.3%1979$1,00138.6%97.0%4.1%
ZIP 545522.0052.48.6%21.8%30.1%1967$74017.0%93.4%2.1%
ZIP 545242.0058.04.1%15.0%48.1%1979$52418.7%95.9%1.2%
ZIP 545142.1655.34.0%14.5%40.7%1976$73518.2%94.9%4.2%
ZIP 545212.0854.14.4%15.9%45.4%1981$87830.1%96.6%2.7%
ZIP 545192.3151.96.0%17.3%54.2%1982$79027.9%96.5%4.8%

All figures 2020–24.

Zip codes with similar populations: 01518, MA · 66757, KS · 65734, MO · 64011, MO · 43557, OH · 40385, KY · 38620, MS · 32702, FL · 32009, FL · 30711, GA

About these numbers

Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up ZIP 54538. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.

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