Population 22,177 · Census ACS 2020–24
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Population and households in ZIP 54904
Household size in ZIP 54904
| Period | ZIP 54904 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 2.53 | 2.45 | 2.68 |
| 2010–14 | 2.40 | 2.47 | 2.73 |
| 2015–19 | 2.42 | 2.43 | 2.71 |
| 2020–24 | 2.37 | 2.40 | 2.65 |
| Change | −0.17 | −0.06 | −0.03 |
ZIP 54904 is a place of small households, averaging 2.37 people against 2.65 for the U.S., which points to many singles, couples and roommates and relatively few children. The picture is much the same across Wisconsin. Since 2006–10, household size has dropped from 2.53, a much bigger shift than nationally.
Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).
Median age in ZIP 54904
| Period | ZIP 54904 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 43.0 | 38.8 | 37.7 |
| 2010–14 | 46.1 | 39.9 | 38.6 |
| 2015–19 | 43.2 | 40.9 | 39.6 |
| 2020–24 | 46.2 | 41.4 | 40.1 |
| Change | +3.2 | +2.6 | +2.3 |
ZIP 54904 skews older: half of its residents are older than 46.2, well above the national median of 40.1. That usually means more empty nesters and retirees, and fewer young families. The median age has climbed from 43.0 in 2006–10, mirroring the country.
Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).
Single-parent households in ZIP 54904
| Period | ZIP 54904 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 6.5% | 10.4% | 12.3% |
| 2010–14 | 5.7% | 10.5% | 12.3% |
| 2015–19 | 6.7% | 10.0% | 11.6% |
| 2020–24 | 5.6% | 9.8% | 11.6% |
| Change | −0.9 pts | −0.6 pts | −0.6 pts |
Single-parent households are relatively rare in ZIP 54904: 5.6% of households, against 11.6% nationally. The single-parent share has edged down 0.9 points since 2006–10, mirroring the country. ZIP 54904 has a lower share of single-parent households than at least four in five Wisconsin ZIP codes.
Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).
Housing in ZIP 54904
Renters in ZIP 54904
| Period | ZIP 54904 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 18.0% | 30.5% | 33.3% |
| 2010–14 | 21.8% | 32.3% | 35.6% |
| 2015–19 | 23.4% | 33.0% | 36.0% |
| 2020–24 | 19.8% | 32.2% | 34.8% |
| Change | +1.8 pts | +1.6 pts | +1.5 pts |
Only 19.8% of households in ZIP 54904 rent their homes, far below the national share of 34.8%, so most residents are owners who tend to stay put. Among homeowners, 41.6% have no mortgage at all, about the same as nationally. Rentals cluster in the east; owners are most common in the west. Since 2006–10, the renter share has risen 1.8 points, as it has nationally.
Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).
Vacant homes in ZIP 54904
| Period | ZIP 54904 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 7.5% | 10.5% | 11.4% |
| 2010–14 | 3.3% | 10.6% | 11.4% |
| 2015–19 | 4.6% | 10.1% | 11.1% |
| 2020–24 | 6.2% | 9.2% | 9.6% |
| Change | −1.3 pts | −1.3 pts | −1.8 pts |
Fewer homes sit empty in ZIP 54904 than nationally: 6.2%, against 9.6% for the U.S. Since 2006–10, vacancy has edged down 1.3 points, in line with the national trend.
Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).
Age of homes in ZIP 54904
| Period | ZIP 54904 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 1987 | 1970 | 1974 |
| 2010–14 | 1988 | 1971 | 1975 |
| 2015–19 | 1989 | 1972 | 1977 |
| 2020–24 | 1991 | 1974 | 1980 |
| Change | +4 | +5 | +6 |
ZIP 54904 has newer housing than the country as a whole: the median home was built in 1991, versus 1980 nationally. The median year built has moved up from 1987 in 2006–10, a sign of steady new building. Newer construction is concentrated in the west, while the northeast has the oldest housing. Only 19 of the 270 Wisconsin ZIP codes with 5,000+ people have newer homes.
Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).
Rent in ZIP 54904
| Period | ZIP 54904 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | $613 | $758 | $965 |
| 2010–14 | $693 | $821 | $1,040 |
| 2015–19 | $799 | $904 | $1,213 |
| 2020–24 | $1,096 | $1,139 | $1,571 |
| Change | +$483 | +$380 | +$606 |
A typical rental in ZIP 54904 costs $1,096 a month with utilities, well below the national median of $1,571. Rent has climbed $483 a month since 2006–10, up 79%, faster than rents rose nationally. The typical renter here spends 29.7% of household income on rent, just under the 30% mark often used to define affordable rent, and a smaller share than renters pay nationally. Rents run highest in the north and lowest in the east.
Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).
Education in ZIP 54904
Bachelor's degrees in ZIP 54904
| Period | ZIP 54904 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 34.2% | 26.5% | 28.4% |
| 2010–14 | 38.4% | 28.0% | 29.6% |
| 2015–19 | 37.6% | 30.4% | 32.1% |
| 2020–24 | 43.8% | 33.6% | 35.6% |
| Change | +9.6 pts | +7.0 pts | +7.2 pts |
More than four in ten adults 25 and older in ZIP 54904 (43.8%) have a bachelor's degree or higher, above the national share of 35.6%. The share with a degree has risen 9.6 points since 2006–10, mirroring the country.
Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
High school graduates in ZIP 54904
| Period | ZIP 54904 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 94.0% | 89.5% | 84.9% |
| 2010–14 | 95.9% | 90.7% | 86.1% |
| 2015–19 | 94.5% | 92.1% | 87.7% |
| 2020–24 | 96.5% | 93.3% | 89.3% |
| Change | +2.5 pts | +3.8 pts | +4.3 pts |
High school completion is high in ZIP 54904: 96.5% of adults 25 and older have a diploma or equivalent, well above the national rate of 89.3%. Since 2006–10, the share with a diploma has risen 2.5 points, mirroring the country.
High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
Jobs in ZIP 54904
| Period | ZIP 54904 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 4.2% | 6.7% | 8.1% |
| 2010–14 | 3.7% | 7.3% | 9.4% |
| 2015–19 | 1.7% | 3.7% | 5.6% |
| 2020–24 | 2.2% | 3.3% | 5.4% |
| Change | −2.1 pts | −3.4 pts | −2.7 pts |
Unemployment in ZIP 54904 has been low: just 2.2% of the labor force was out of work and looking, well below the national rate of 5.4%. Unemployment is down 2.1 points from 2006–10, as it has nationally. Because the Census pools five years of responses (2020–24), these rates smooth over short swings and lag the current job market.
Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).
ZIP 54904 compared with nearby ZIP codes
| ZIP code | Household size | Median age | Single parents | Renters | Vacant homes | Median year built | Median rent | Bachelor's degree | High school diploma | Unemployment |
|---|---|---|---|---|---|---|---|---|---|---|
| ZIP 54904 | 2.37 | 46.2 | 5.6% | 19.8% | 6.2% | 1991 | $1,096 | 43.8% | 96.5% | 2.2% |
| ZIP 54902 | 2.17 | 40.3 | 8.9% | 38.1% | 8.0% | 1964 | $926 | 28.1% | 94.4% | 1.8% |
| ZIP 54901 | 2.42 | 33.6 | 10.9% | 50.4% | 10.0% | 1960 | $978 | 24.8% | 91.8% | 3.2% |
| ZIP 54985 | 1.97 | 40.6 | 5.9% | 37.9% | 13.6% | 1986 | $913 | 11.9% | 83.3% | 3.6% |
| ZIP 54927 | 2.82 | 46.3 | 2.7% | 13.9% | 6.3% | 1989 | $1,176 | 29.5% | 97.8% | 1.8% |
| ZIP 54963 | 2.31 | 44.7 | 7.0% | 16.5% | 7.5% | 1975 | $886 | 27.0% | 96.1% | 1.3% |
| ZIP 54986 | 2.49 | 50.3 | 6.3% | 15.7% | 16.6% | 1979 | $991 | 31.4% | 97.0% | 1.5% |
| ZIP 54980 | 2.25 | 51.4 | 5.4% | 7.8% | 11.0% | 1964 | $1,007 | 16.4% | 94.3% | 1.1% |
| ZIP 54964 | 2.43 | 51.5 | 2.6% | 6.2% | 4.1% | 1981 | $970 | 20.6% | 97.5% | 1.6% |
| ZIP 54934 | 2.25 | 51.4 | 5.4% | 7.8% | 11.0% | 1964 | $1,007 | 16.4% | 94.3% | 1.1% |
| ZIP 54947 | 2.44 | 47.8 | 3.6% | 5.9% | 8.2% | 1980 | $1,049 | 33.9% | 97.9% | 2.2% |
All figures 2020–24.
Zip codes with similar populations: 78735, TX · 44116, OH · 45212, OH · 45322, OH · 46202, IN · 48009, MI · 66208, KS · 68106, NE · 78224, TX · 78620, TX
About these numbers
Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up ZIP 54904. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.
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