54978, WI Demographics

Population 24 · Census ACS 2020–24

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54978, WI map of median age by neighborhood
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Population and households in ZIP 54978

Household size in ZIP 54978

Household size, people per household
PeriodZIP 54978WisconsinU.S.
2006–102.572.452.68
2010–142.692.472.73
2015–192.552.432.71
2020–242.362.402.65
Change−0.21−0.06−0.03
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ZIP 54978 is a place of small households, averaging 2.36 people against 2.65 for the U.S., which points to many singles, couples and roommates and relatively few children. That is in line with the rest of Wisconsin. Household size has dropped from 2.57 in 2006–10, but in a place this small, survey estimates can swing a lot from one release to the next.

Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).

Median age in ZIP 54978

Median age, years
PeriodZIP 54978WisconsinU.S.
2006–1036.738.837.7
2010–1439.639.938.6
2015–1943.040.939.6
2020–2447.441.440.1
Change+10.7+2.6+2.3
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ZIP 54978 skews older: half of its residents are older than 47.4, well above the national median of 40.1. That usually means more empty nesters and retirees, and fewer young families.

Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).

Single-parent households in ZIP 54978

Single-parent households, % of households
PeriodZIP 54978WisconsinU.S.
2006–1019.3%10.4%12.3%
2010–1417.5%10.5%12.3%
2015–1910.6%10.0%11.6%
2020–247.4%9.8%11.6%
Change−11.9 pts−0.6 pts−0.6 pts
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Single parents head only 7.4% of households in ZIP 54978, well below the national share of 11.6%.

Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).

Housing in ZIP 54978

Renters in ZIP 54978

Renters, % of occupied homes
PeriodZIP 54978WisconsinU.S.
2006–1019.4%30.5%33.3%
2010–1419.4%32.3%35.6%
2015–1924.1%33.0%36.0%
2020–2416.6%32.2%34.8%
Change−2.9 pts+1.6 pts+1.5 pts
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ZIP 54978 is largely a place of homeowners: only 16.6% of households rent, far below the national share of 34.8%. Owner-heavy areas like this tend to see less turnover. Among homeowners, 55.0% have no mortgage at all, well above the national share of 39.8%.

Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).

Vacant homes in ZIP 54978

Vacant homes, % of all homes
PeriodZIP 54978WisconsinU.S.
2006–1020.4%10.5%11.4%
2010–1421.0%10.6%11.4%
2015–1920.8%10.1%11.1%
2020–2417.0%9.2%9.6%
Change−3.3 pts−1.3 pts−1.8 pts
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Vacancy is high in ZIP 54978: 17.0% of homes are empty, far above the national rate of 9.6%. In resort and lake areas that usually means seasonal and vacation homes; elsewhere it can point to weak demand.

Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).

Age of homes in ZIP 54978

Age of homes, median year built
PeriodZIP 54978WisconsinU.S.
2006–10197219701974
2010–14197819711975
2015–19197619721977
2020–24197919741980
Change+7+5+6
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Homes in ZIP 54978 are about the same age as the nation's housing: the median home was built in 1979, versus 1980 nationally. Homes here are newer than in Wisconsin as a whole, where the median home dates to 1974.

Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).

Rent in ZIP 54978

Rent, per month
PeriodZIP 54978WisconsinU.S.
2006–10$538$758$965
2010–14$538$821$1,040
2015–19$639$904$1,213
2020–24$542$1,139$1,571
Change+$4+$380+$606
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A typical rental in ZIP 54978 costs $542 a month with utilities, well below the national median of $1,571. Rent takes 21.8% of the typical renter's income, comfortably under the 30% mark often used to define affordable rent.

Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).

Education in ZIP 54978

Bachelor's degrees in ZIP 54978

Bachelor's degrees, % of adults 25+
PeriodZIP 54978WisconsinU.S.
2006–1012.2%26.5%28.4%
2010–1410.9%28.0%29.6%
2015–1911.7%30.4%32.1%
2020–2414.8%33.6%35.6%
Change+2.6 pts+7.0 pts+7.2 pts
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College degrees are relatively uncommon in ZIP 54978: 14.8% of adults 25 and older hold a bachelor's or higher, well below the national share of 35.6%.

Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).

High school graduates in ZIP 54978

High school graduates, % of adults 25+
PeriodZIP 54978WisconsinU.S.
2006–1081.6%89.5%84.9%
2010–1487.2%90.7%86.1%
2015–1988.7%92.1%87.7%
2020–2492.7%93.3%89.3%
Change+11.0 pts+3.8 pts+4.3 pts
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About nine in ten adults in ZIP 54978 have finished high school (92.7%), above the national rate of 89.3%. That is in line with the rest of Wisconsin.

High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).

Jobs in ZIP 54978

Unemployment, % of the labor force
PeriodZIP 54978WisconsinU.S.
2006–1010.1%6.7%8.1%
2010–1410.3%7.3%9.4%
2015–193.8%3.7%5.6%
2020–243.1%3.3%5.4%
Change−7.1 pts−3.4 pts−2.7 pts
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Unemployment in ZIP 54978 has been low: just 3.1% of the labor force was out of work and looking, well below the national rate of 5.4%. The picture is much the same across Wisconsin. Each figure pools five years of surveys (2020–24), so it describes that whole stretch rather than today's job market.

Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).

ZIP 54978 compared with nearby ZIP codes

ZIP codeHousehold sizeMedian ageSingle parentsRentersVacant homesMedian year builtMedian rentBachelor's degreeHigh school diplomaUnemployment
ZIP 549782.3647.47.4%16.6%17.0%1979$54214.8%92.7%3.1%
ZIP 549482.5642.97.7%18.0%16.0%1973$66016.0%93.0%2.9%
ZIP 549282.8936.37.0%7.2%10.5%1970$1,19912.8%89.6%2.7%
ZIP 544162.3747.17.4%16.1%17.3%1978$58914.7%92.5%3.0%
ZIP 541282.5845.910.1%24.6%23.5%1972$54317.3%94.2%2.5%
ZIP 544862.4145.610.3%15.2%17.3%1962$96517.1%92.8%4.4%
ZIP 541502.8143.019.9%16.3%26.1%1981$56818.3%91.7%7.6%
ZIP 544992.3346.48.2%21.9%10.9%1973$73216.8%90.5%5.0%
ZIP 541662.2646.39.0%30.4%14.0%1975$91122.4%94.5%1.9%
ZIP 541353.0337.232.0%28.2%33.9%1985$64718.0%96.1%8.9%
ZIP 544272.2748.57.7%15.8%9.5%1975$71319.7%94.6%1.9%

All figures 2020–24.

Zip codes with similar populations: 73444, OK · 57571, SD · 57650, SD · 58713, ND · 59545, MT · 60557, IL · 61077, IL · 61079, IL · 62532, IL · 62622, IL

About these numbers

Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up ZIP 54978. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.

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