Population 14,897 · Census ACS 2020–24
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Population and households in ZIP 54981
Household size in ZIP 54981
| Period | ZIP 54981 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 2.25 | 2.45 | 2.68 |
| 2010–14 | 2.32 | 2.47 | 2.73 |
| 2015–19 | 2.13 | 2.43 | 2.71 |
| 2020–24 | 2.15 | 2.40 | 2.65 |
| Change | −0.09 | −0.06 | −0.03 |
ZIP 54981 is a place of small households, averaging 2.15 people against 2.65 for the U.S., which points to many singles, couples and roommates and relatively few children. Since 2006–10, household size has dropped from 2.25, a much bigger shift than nationally. Of the 270 Wisconsin ZIP codes with 5,000+ people, only 23 have smaller households.
Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).
Median age in ZIP 54981
| Period | ZIP 54981 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 45.6 | 38.8 | 37.7 |
| 2010–14 | 46.0 | 39.9 | 38.6 |
| 2015–19 | 48.1 | 40.9 | 39.6 |
| 2020–24 | 49.0 | 41.4 | 40.1 |
| Change | +3.4 | +2.6 | +2.3 |
With a median age of 49.0, ZIP 54981 is noticeably older than the country as a whole (40.1), an age mix that tilts toward empty nesters and retirees. Since 2006–10, the median age has climbed from 45.6, mirroring the country. Only 21 of the 270 Wisconsin ZIP codes with 5,000+ people are older.
Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).
Single-parent households in ZIP 54981
| Period | ZIP 54981 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 10.8% | 10.4% | 12.3% |
| 2010–14 | 8.0% | 10.5% | 12.3% |
| 2015–19 | 9.5% | 10.0% | 11.6% |
| 2020–24 | 8.8% | 9.8% | 11.6% |
| Change | −2.0 pts | −0.6 pts | −0.6 pts |
Single parents head about one in twelve households in ZIP 54981 (8.8%), below the national share of 11.6%. The picture is much the same across Wisconsin. Since 2006–10, the single-parent share has fallen 2.0 points, a much bigger shift than nationally.
Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).
Housing in ZIP 54981
Renters in ZIP 54981
| Period | ZIP 54981 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 30.1% | 30.5% | 33.3% |
| 2010–14 | 30.5% | 32.3% | 35.6% |
| 2015–19 | 30.8% | 33.0% | 36.0% |
| 2020–24 | 23.5% | 32.2% | 34.8% |
| Change | −6.6 pts | +1.6 pts | +1.5 pts |
Only 23.5% of households in ZIP 54981 rent their homes, far below the national share of 34.8%, so most residents are owners who tend to stay put. Among homeowners, 41.1% have no mortgage at all, about the same as nationally. Renting is most common in the east and least common in the south. The renter share has fallen 6.6 points since 2006–10, even as the national share rose.
Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).
Vacant homes in ZIP 54981
| Period | ZIP 54981 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 16.0% | 10.5% | 11.4% |
| 2010–14 | 19.4% | 10.6% | 11.4% |
| 2015–19 | 15.2% | 10.1% | 11.1% |
| 2020–24 | 14.5% | 9.2% | 9.6% |
| Change | −1.5 pts | −1.3 pts | −1.8 pts |
Vacant homes make up 14.5% of the housing in ZIP 54981, far above the national rate of 9.6%. In resort and lake areas that usually means seasonal and vacation homes; elsewhere it can point to weak demand. Since 2006–10, vacancy has edged down 1.5 points, as it has nationally.
Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).
Age of homes in ZIP 54981
| Period | ZIP 54981 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 1977 | 1970 | 1974 |
| 2010–14 | 1982 | 1971 | 1975 |
| 2015–19 | 1974 | 1972 | 1977 |
| 2020–24 | 1980 | 1974 | 1980 |
| Change | +2 | +5 | +6 |
Homes in ZIP 54981 are the same age as the nation's housing: the median home was built in 1980. Homes here are newer than in Wisconsin as a whole, where the median home dates to 1974. The newest homes are mostly in the west, the oldest in the east.
Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).
Rent in ZIP 54981
| Period | ZIP 54981 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | $681 | $758 | $965 |
| 2010–14 | $735 | $821 | $1,040 |
| 2015–19 | $741 | $904 | $1,213 |
| 2020–24 | $848 | $1,139 | $1,571 |
| Change | +$168 | +$380 | +$606 |
A typical rental in ZIP 54981 costs $848 a month with utilities, well below the national median of $1,571. Rent has climbed $168 a month since 2006–10, up 25%, a slower climb than the nation's. Rent takes 24.4% of the typical renter's income, comfortably under the 30% mark often used to define affordable rent. Renters on a budget will find the lowest rents in the center; the highest are in the west.
Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).
Education in ZIP 54981
Bachelor's degrees in ZIP 54981
| Period | ZIP 54981 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 20.1% | 26.5% | 28.4% |
| 2010–14 | 20.8% | 28.0% | 29.6% |
| 2015–19 | 25.2% | 30.4% | 32.1% |
| 2020–24 | 26.5% | 33.6% | 35.6% |
| Change | +6.4 pts | +7.0 pts | +7.2 pts |
College degrees are less common in ZIP 54981 than nationally: 26.5% of adults 25 and older have a bachelor's or higher, against 35.6%. The share with a degree has risen 6.4 points since 2006–10, in line with the national trend. College graduates are most concentrated in the southwest and least in the east.
Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
High school graduates in ZIP 54981
| Period | ZIP 54981 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 87.9% | 89.5% | 84.9% |
| 2010–14 | 92.1% | 90.7% | 86.1% |
| 2015–19 | 92.4% | 92.1% | 87.7% |
| 2020–24 | 94.7% | 93.3% | 89.3% |
| Change | +6.8 pts | +3.8 pts | +4.3 pts |
High school completion is high in ZIP 54981: 94.7% of adults 25 and older have a diploma or equivalent, well above the national rate of 89.3%. The picture is much the same across Wisconsin. The share with a diploma is up 6.8 points from 2006–10, mirroring the country.
High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
Jobs in ZIP 54981
| Period | ZIP 54981 | Wisconsin | U.S. |
|---|---|---|---|
| 2006–10 | 7.7% | 6.7% | 8.1% |
| 2010–14 | 5.4% | 7.3% | 9.4% |
| 2015–19 | 2.3% | 3.7% | 5.6% |
| 2020–24 | 3.2% | 3.3% | 5.4% |
| Change | −4.5 pts | −3.4 pts | −2.7 pts |
The job market in ZIP 54981 has been strong: just 3.2% of the labor force was out of work and looking, well below the national rate of 5.4%. Unemployment is down 4.5 points from 2006–10, mirroring the country. Because the Census pools five years of responses (2020–24), these rates smooth over short swings and lag the current job market.
Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).
ZIP 54981 compared with nearby ZIP codes
| ZIP code | Household size | Median age | Single parents | Renters | Vacant homes | Median year built | Median rent | Bachelor's degree | High school diploma | Unemployment |
|---|---|---|---|---|---|---|---|---|---|---|
| ZIP 54981 | 2.15 | 49.0 | 8.8% | 23.5% | 14.5% | 1980 | $848 | 26.5% | 94.7% | 3.2% |
| ZIP 54946 | 1.66 | 64.0 | 8.1% | 41.0% | 18.6% | 1992 | $926 | 30.7% | 92.5% | 1.4% |
| ZIP 54977 | 2.28 | 50.1 | 4.7% | 9.5% | 15.8% | 1980 | $964 | 16.2% | 95.9% | 3.2% |
| ZIP 54983 | 2.35 | 42.6 | 12.5% | 23.4% | 9.3% | 1973 | $927 | 19.6% | 91.2% | 1.8% |
| ZIP 54962 | 2.34 | 49.2 | 6.6% | 13.2% | 21.8% | 1975 | $1,007 | 14.0% | 91.4% | 2.5% |
| ZIP 54406 | 2.34 | 47.7 | 5.3% | 14.5% | 6.3% | 1978 | $973 | 32.1% | 96.7% | 1.1% |
| ZIP 54909 | 2.37 | 46.0 | 7.3% | 11.8% | 16.9% | 1977 | $939 | 18.7% | 90.9% | 3.4% |
| ZIP 54949 | 2.22 | 46.8 | 7.0% | 21.1% | 9.5% | 1971 | $926 | 15.0% | 92.3% | 2.9% |
| ZIP 54458 | 2.59 | 44.0 | 6.1% | 11.0% | 9.4% | 1978 | $907 | 34.4% | 95.9% | 1.4% |
| ZIP 54940 | 2.31 | 49.8 | 4.9% | 10.5% | 14.2% | 1981 | $981 | 22.9% | 94.1% | 1.1% |
| ZIP 54961 | 2.35 | 41.5 | 10.6% | 29.6% | 6.6% | 1974 | $1,056 | 18.9% | 90.6% | 2.6% |
All figures 2020–24.
Zip codes with similar populations: 00979, PR · 97113, OR · 81003, CO · 77336, TX · 14048, NY · 08904, NJ · 06831, CT · 02141, MA · 47170, IN · 64117, MO
About these numbers
Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up ZIP 54981. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.
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