Population 12,856 · Census ACS 2020–24
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Population and households in ZIP 72396
Household size in ZIP 72396
| Period | ZIP 72396 | Arkansas | U.S. |
|---|---|---|---|
| 2006–10 | 2.77 | 2.54 | 2.68 |
| 2010–14 | 2.61 | 2.57 | 2.73 |
| 2015–19 | 2.52 | 2.55 | 2.71 |
| 2020–24 | 2.60 | 2.53 | 2.65 |
| Change | −0.17 | −0.00 | −0.03 |
Households in ZIP 72396 average 2.60 people, about the same as the country as a whole (2.65). Since 2006–10, household size has dropped from 2.77, a much bigger shift than nationally. The biggest households, usually families with children, are concentrated in the west.
Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).
Median age in ZIP 72396
| Period | ZIP 72396 | Arkansas | U.S. |
|---|---|---|---|
| 2006–10 | 39.0 | 37.9 | 37.7 |
| 2010–14 | 39.0 | 38.7 | 38.6 |
| 2015–19 | 40.7 | 39.5 | 39.6 |
| 2020–24 | 40.1 | 39.6 | 40.1 |
| Change | +1.1 | +1.7 | +2.3 |
At 40.1, the median age in ZIP 72396 is the same as the national median, so its age mix looks much like the country's. The median age has climbed from 39.0 in 2006–10, in line with the national trend.
Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).
Single-parent households in ZIP 72396
| Period | ZIP 72396 | Arkansas | U.S. |
|---|---|---|---|
| 2006–10 | 13.5% | 12.5% | 12.3% |
| 2010–14 | 13.6% | 12.5% | 12.3% |
| 2015–19 | 15.0% | 12.3% | 11.6% |
| 2020–24 | 18.9% | 12.3% | 11.6% |
| Change | +5.4 pts | −0.2 pts | −0.6 pts |
Single parents head nearly one in five households in ZIP 72396 (18.9%), well above the national share of 11.6%. The single-parent share has risen 5.4 points since 2006–10, even as the national share fell. Only 11 of the 138 Arkansas ZIP codes with 5,000+ people have a higher share of single-parent households.
Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).
Housing in ZIP 72396
Renters in ZIP 72396
| Period | ZIP 72396 | Arkansas | U.S. |
|---|---|---|---|
| 2006–10 | 29.3% | 32.3% | 33.3% |
| 2010–14 | 37.6% | 33.5% | 35.6% |
| 2015–19 | 33.2% | 34.4% | 36.0% |
| 2020–24 | 30.7% | 33.6% | 34.8% |
| Change | +1.4 pts | +1.3 pts | +1.5 pts |
About three in ten households in ZIP 72396 rent their homes (30.7%), a little below the national share of 34.8%; the rest own. Nearly six in ten owners (56.8%) have paid off their mortgages, well above the national share of 39.8%. Since 2006–10, the renter share has edged up 1.4 points, as it has nationally.
Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).
Vacant homes in ZIP 72396
| Period | ZIP 72396 | Arkansas | U.S. |
|---|---|---|---|
| 2006–10 | 16.0% | 13.4% | 11.4% |
| 2010–14 | 12.4% | 13.9% | 11.4% |
| 2015–19 | 13.8% | 14.4% | 11.1% |
| 2020–24 | 15.3% | 13.1% | 9.6% |
| Change | −0.8 pts | −0.3 pts | −1.8 pts |
Vacancy is high in ZIP 72396: 15.3% of homes are empty, far above the national rate of 9.6%. In resort and lake areas that usually means seasonal and vacation homes; elsewhere it can point to weak demand. Since 2006–10, vacancy has edged down 0.8 points, as it has nationally.
Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).
Age of homes in ZIP 72396
| Period | ZIP 72396 | Arkansas | U.S. |
|---|---|---|---|
| 2006–10 | 1977 | 1981 | 1974 |
| 2010–14 | 1981 | 1983 | 1975 |
| 2015–19 | 1982 | 1985 | 1977 |
| 2020–24 | 1983 | 1988 | 1980 |
| Change | +6 | +6 | +6 |
The typical home in ZIP 72396 was built around 1983, about the same vintage as the country's housing overall (1980). Homes here are older than in Arkansas as a whole, where the median home dates to 1988. The median year built has moved up from 1977 in 2006–10, a sign of steady new building. The newest homes are mostly in the northeast, the oldest in the center.
Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).
Rent in ZIP 72396
| Period | ZIP 72396 | Arkansas | U.S. |
|---|---|---|---|
| 2006–10 | $539 | $660 | $965 |
| 2010–14 | $616 | $718 | $1,040 |
| 2015–19 | $696 | $785 | $1,213 |
| 2020–24 | $799 | $1,007 | $1,571 |
| Change | +$261 | +$346 | +$606 |
The median renter in ZIP 72396 pays $799 a month for rent and utilities, well below the national median of $1,571. Rents are up $261 a month from 2006–10, a 48% rise, a slower climb than the nation's. The typical renter here spends 28.0% of household income on rent, just under the 30% mark often used to define affordable rent, and a smaller share than renters pay nationally. Renters on a budget will find the lowest rents in the west; the highest are in the center.
Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).
Education in ZIP 72396
Bachelor's degrees in ZIP 72396
| Period | ZIP 72396 | Arkansas | U.S. |
|---|---|---|---|
| 2006–10 | 15.1% | 20.6% | 28.4% |
| 2010–14 | 15.4% | 21.8% | 29.6% |
| 2015–19 | 16.5% | 23.8% | 32.1% |
| 2020–24 | 21.1% | 26.2% | 35.6% |
| Change | +5.9 pts | +5.6 pts | +7.2 pts |
College degrees are relatively uncommon in ZIP 72396: 21.1% of adults 25 and older hold a bachelor's or higher, well below the national share of 35.6%. Since 2006–10, the share with a degree has risen 5.9 points, as it has nationally. College graduates are most concentrated in the east and least in the south.
Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
High school graduates in ZIP 72396
| Period | ZIP 72396 | Arkansas | U.S. |
|---|---|---|---|
| 2006–10 | 77.3% | 82.6% | 84.9% |
| 2010–14 | 80.6% | 84.6% | 86.1% |
| 2015–19 | 85.6% | 86.6% | 87.7% |
| 2020–24 | 86.3% | 88.7% | 89.3% |
| Change | +9.0 pts | +6.1 pts | +4.3 pts |
About one in seven adults in ZIP 72396 never finished high school, a bit more than nationally: 86.3% have a diploma or equivalent, against 89.3% across the U.S. The share with a diploma is up 9.0 points from 2006–10, as it has nationally.
High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
Jobs in ZIP 72396
| Period | ZIP 72396 | Arkansas | U.S. |
|---|---|---|---|
| 2006–10 | 6.8% | 7.7% | 8.1% |
| 2010–14 | 9.4% | 8.4% | 9.4% |
| 2015–19 | 6.5% | 5.2% | 5.6% |
| 2020–24 | 11.2% | 5.1% | 5.4% |
| Change | +4.4 pts | −2.6 pts | −2.7 pts |
Unemployment in ZIP 72396 runs well above the national rate: 11.2% of the labor force was out of work and looking, against 5.4%. Only three of the 138 Arkansas ZIP codes with 5,000+ people have higher unemployment. Unemployment has risen 4.4 points since 2006–10, even as the national rate fell.
Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).
ZIP 72396 compared with nearby ZIP codes
| ZIP code | Household size | Median age | Single parents | Renters | Vacant homes | Median year built | Median rent | Bachelor's degree | High school diploma | Unemployment |
|---|---|---|---|---|---|---|---|---|---|---|
| ZIP 72396 | 2.60 | 40.1 | 18.9% | 30.7% | 15.3% | 1983 | $799 | 21.1% | 86.3% | 11.2% |
| ZIP 72326 | 2.53 | 44.1 | 11.5% | 27.2% | 22.7% | 1987 | $724 | 10.8% | 85.9% | 10.1% |
| ZIP 72324 | 2.64 | 42.3 | 19.3% | 36.0% | 15.9% | 1982 | $792 | 15.4% | 90.0% | 10.2% |
| ZIP 72373 | 2.03 | 51.8 | 12.0% | 39.5% | 27.2% | 1973 | $525 | 4.6% | 65.9% | 17.0% |
| ZIP 72347 | 2.30 | 51.9 | 15.6% | 40.1% | 12.1% | 1971 | $776 | 10.5% | 90.4% | 4.4% |
| ZIP 72331 | 3.32 | 36.6 | 27.0% | 48.6% | 33.4% | 1976 | $579 | 11.5% | 81.9% | 11.9% |
| ZIP 72346 | 2.84 | 53.6 | 18.4% | 19.0% | 17.1% | 1985 | $478 | 6.0% | 77.7% | 1.5% |
| ZIP 72101 | 2.40 | 42.4 | 6.3% | 34.0% | 11.7% | 1980 | $555 | 16.7% | 81.8% | 3.1% |
| ZIP 72123 | 2.58 | 41.4 | 6.0% | 29.0% | 19.4% | 1981 | $705 | 12.7% | 82.4% | 0.6% |
| ZIP 72327 | 3.00 | 40.3 | 9.9% | 24.8% | 17.6% | 1987 | $748 | 12.4% | 77.4% | 7.2% |
| ZIP 72169 | 2.55 | 31.6 | 3.7% | 11.7% | 9.1% | 1975 | $728 | 24.9% | 84.8% | 12.0% |
All figures 2020–24.
Zip codes with similar populations: 78669, TX · 20872, MD · 23851, VA · 25309, WV · 36037, AL · 70811, LA · 77445, TX · 77701, TX · 78076, TX · 78576, TX
About these numbers
Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up ZIP 72396. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.
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