Rural, WI Demographics

Population 163 · Census ACS 2020–24

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Median age by neighborhoodHistory and comparison ↓︎
Rural, WI map of median age by neighborhood
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Population and households in Rural

Household size in Rural

Household size, people per household
PeriodRuralWisconsinU.S.
2006–102.402.452.68
2010–142.562.472.73
2015–192.222.432.71
2020–242.322.402.65
Change−0.09−0.06−0.03
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Households in Rural are small: just 2.32 people on average, compared with 2.65 nationally. That is typical of places where many people live alone or as couples, and fewer have children at home. The picture is much the same across Wisconsin.

Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).

Median age in Rural

Median age, years
PeriodRuralWisconsinU.S.
2006–1045.738.837.7
2010–1445.639.938.6
2015–1951.340.939.6
2020–2451.341.440.1
Change+5.7+2.6+2.3
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Rural skews older: half of its residents are older than 51.3, well above the national median of 40.1. That usually means more empty nesters and retirees, and fewer young families. Since 2006–10, the median age has climbed from 45.7, but in a place this small, much of that may be survey noise rather than real change.

Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).

Single-parent households in Rural

Single-parent households, % of households
PeriodRuralWisconsinU.S.
2006–1019.0%10.4%12.3%
2010–143.7%10.5%12.3%
2015–197.5%10.0%11.6%
2020–247.6%9.8%11.6%
Change−11.4 pts−0.6 pts−0.6 pts
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Single-parent households are relatively rare in Rural: 7.6% of households, against 11.6% nationally.

Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).

Housing in Rural

Renters in Rural

Renters, % of occupied homes
PeriodRuralWisconsinU.S.
2006–1020.5%30.5%33.3%
2010–1414.5%32.3%35.6%
2015–1920.0%33.0%36.0%
2020–249.6%32.2%34.8%
Change−10.8 pts+1.6 pts+1.5 pts
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Rural is overwhelmingly a place of homeowners: only 9.6% of households rent, far below the national share of 34.8%. Owner-heavy areas like this tend to see less turnover. Among owners, 46.4% have paid off their mortgages, above the national share of 39.8%.

Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).

Vacant homes in Rural

Vacant homes, % of all homes
PeriodRuralWisconsinU.S.
2006–1042.9%10.5%11.4%
2010–1446.2%10.6%11.4%
2015–1936.2%10.1%11.1%
2020–2436.5%9.2%9.6%
Change−6.4 pts−1.3 pts−1.8 pts
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Vacant homes make up 36.5% of the housing in Rural, far above the national rate of 9.6%. In resort and lake areas that usually means seasonal and vacation homes; elsewhere it can point to weak demand.

Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).

Age of homes in Rural

Age of homes, median year built
PeriodRuralWisconsinU.S.
2006–10198319701974
2010–14198519711975
2015–19198019721977
2020–24198319741980
Change+0+5+6
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Homes in Rural are about the same age as the nation's housing: the median home was built in 1983, versus 1980 nationally. Homes here are newer than in Wisconsin as a whole, where the median home dates to 1974.

Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).

Rent in Rural

Rent, per month
PeriodRuralWisconsinU.S.
2006–10$827$758$965
2010–14$808$821$1,040
2015–19$828$904$1,213
2020–24$902$1,139$1,571
Change+$74+$380+$606
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A typical rental in Rural costs $902 a month with utilities, well below the national median of $1,571. Rent takes 14.6% of the typical renter's income, comfortably under the 30% mark often used to define affordable rent.

Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).

Education in Rural

Bachelor's degrees in Rural

Bachelor's degrees, % of adults 25+
PeriodRuralWisconsinU.S.
2006–1025.7%26.5%28.4%
2010–1432.2%28.0%29.6%
2015–1926.3%30.4%32.1%
2020–2432.6%33.6%35.6%
Change+6.9 pts+7.0 pts+7.2 pts
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About a third of adults 25 and older in Rural (32.6%) have a bachelor's degree or higher, a little below the national share of 35.6%. That is in line with the rest of Wisconsin.

Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).

High school graduates in Rural

High school graduates, % of adults 25+
PeriodRuralWisconsinU.S.
2006–1090.6%89.5%84.9%
2010–1494.8%90.7%86.1%
2015–1986.6%92.1%87.7%
2020–2495.6%93.3%89.3%
Change+5.0 pts+3.8 pts+4.3 pts
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High school completion is high in Rural: 95.6% of adults 25 and older have a diploma or equivalent, well above the national rate of 89.3%.

High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).

Jobs in Rural

Unemployment, % of the labor force
PeriodRuralWisconsinU.S.
2006–105.6%6.7%8.1%
2010–145.0%7.3%9.4%
2015–193.1%3.7%5.6%
2020–242.7%3.3%5.4%
Change−3.0 pts−3.4 pts−2.7 pts
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Unemployment in Rural has been low: just 2.7% of the labor force was out of work and looking, well below the national rate of 5.4%. That is in line with the rest of Wisconsin. Each figure pools five years of surveys (2020–24), so it describes that whole stretch rather than today's job market.

Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).

Rural compared with nearby cities

CityHousehold sizeMedian ageSingle parentsRentersVacant homesMedian year builtMedian rentBachelor's degreeHigh school diplomaUnemployment
Rural2.3251.37.6%9.6%36.5%1983$90232.6%95.6%2.7%
Parfreyville2.3950.99.5%7.9%24.0%1984$91422.5%96.0%2.2%
Saxeville2.2553.54.3%11.0%43.9%1982$77618.3%93.7%4.1%
King1.6664.08.1%41.0%18.6%1992$92630.7%92.5%1.4%
Waupaca2.1348.98.8%24.6%14.0%1979$84126.6%94.6%3.3%
Blaine2.3649.07.2%8.1%20.2%1979$91921.0%94.6%4.0%
Wild Rose2.1452.37.4%22.5%34.6%1976$80121.2%89.9%4.0%
Sheridan2.4046.610.2%10.2%8.3%1982$97627.3%98.0%0.6%
Heffron2.3248.66.7%9.6%24.2%1978$90017.1%92.3%4.9%
Almond2.3943.87.9%14.3%15.2%1975$98217.4%88.6%3.0%
Pine River2.1853.511.2%5.7%22.6%1980$96516.1%93.4%2.7%

All figures 2020–24.

Cities with similar populations: Idlewild, LA · Hudson, LA · Hull, WV · Hummels Wharf, PA · Humphrey Center, NY · Hunlock Gardens, PA · Hunter, AR · Hurdsfield, ND · Hutchins, PA · Iantha, MO

About these numbers

Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up Rural. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.

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