Population 5,558 · Census ACS 2020–24
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Population and households in White Cloud
Household size in White Cloud
| Period | White Cloud | Michigan | U.S. |
|---|---|---|---|
| 2006–10 | 2.50 | 2.58 | 2.68 |
| 2010–14 | 2.60 | 2.58 | 2.73 |
| 2015–19 | 2.42 | 2.53 | 2.71 |
| 2020–24 | 2.52 | 2.51 | 2.65 |
| Change | +0.03 | −0.06 | −0.03 |
Households in White Cloud run a little small, averaging 2.52 people against 2.65 nationally, which usually means more singles and couples and fewer children. Michigan as a whole looks much the same. The biggest households, usually families with children, are concentrated in the center.
Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).
Median age in White Cloud
| Period | White Cloud | Michigan | U.S. |
|---|---|---|---|
| 2006–10 | 40.3 | 38.9 | 37.7 |
| 2010–14 | 42.0 | 40.1 | 38.6 |
| 2015–19 | 42.4 | 41.0 | 39.6 |
| 2020–24 | 44.4 | 41.3 | 40.1 |
| Change | +4.1 | +2.4 | +2.3 |
White Cloud skews older: half of its residents are older than 44.4, well above the national median of 40.1. That usually means more empty nesters and retirees, and fewer young families. The median age has climbed from 40.3 in 2006–10, mirroring the country.
Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).
Single-parent households in White Cloud
| Period | White Cloud | Michigan | U.S. |
|---|---|---|---|
| 2006–10 | 13.5% | 11.3% | 12.3% |
| 2010–14 | 12.3% | 11.5% | 12.3% |
| 2015–19 | 9.1% | 10.9% | 11.6% |
| 2020–24 | 12.4% | 10.7% | 11.6% |
| Change | −1.1 pts | −0.6 pts | −0.6 pts |
Single-parent households are about as common in White Cloud as they are nationally: 12.4%, against 11.6%. Single parents are more common here than in Michigan as a whole (10.7%). The single-parent share is down 1.1 points from 2006–10, mirroring the country.
Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).
Housing in White Cloud
Renters in White Cloud
| Period | White Cloud | Michigan | U.S. |
|---|---|---|---|
| 2006–10 | 21.1% | 25.8% | 33.3% |
| 2010–14 | 21.1% | 28.5% | 35.6% |
| 2015–19 | 17.5% | 28.8% | 36.0% |
| 2020–24 | 15.8% | 26.8% | 34.8% |
| Change | −5.3 pts | +1.0 pts | +1.5 pts |
Only 15.8% of households in White Cloud rent their homes, far below the national share of 34.8%, so most residents are owners who tend to stay put. About half of owners (50.8%) have paid off their mortgages, well above the national share of 39.8%. Renting is most common in the center and least common in the northwest. The renter share is down 5.3 points from 2006–10, even as the national share rose.
Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).
Vacant homes in White Cloud
| Period | White Cloud | Michigan | U.S. |
|---|---|---|---|
| 2006–10 | 23.1% | 13.0% | 11.4% |
| 2010–14 | 23.7% | 13.0% | 11.4% |
| 2015–19 | 23.8% | 11.9% | 11.1% |
| 2020–24 | 18.4% | 10.2% | 9.6% |
| Change | −4.7 pts | −2.8 pts | −1.8 pts |
Vacancy is high in White Cloud: 18.4% of homes are empty, far above the national rate of 9.6%. In resort and lake areas that usually means seasonal and vacation homes; elsewhere it can point to weak demand. Vacancy is down 4.7 points from 2006–10, in line with the national trend.
Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).
Age of homes in White Cloud
| Period | White Cloud | Michigan | U.S. |
|---|---|---|---|
| 2006–10 | 1975 | 1969 | 1974 |
| 2010–14 | 1978 | 1970 | 1975 |
| 2015–19 | 1978 | 1971 | 1977 |
| 2020–24 | 1978 | 1972 | 1980 |
| Change | +3 | +3 | +6 |
Homes in White Cloud are about the same age as the nation's housing: the median home was built in 1978, versus 1980 nationally. Homes here are newer than in Michigan overall, where the median home dates to 1972.
Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).
Rent in White Cloud
| Period | White Cloud | Michigan | U.S. |
|---|---|---|---|
| 2006–10 | $602 | $833 | $965 |
| 2010–14 | $715 | $886 | $1,040 |
| 2015–19 | $660 | $978 | $1,213 |
| 2020–24 | $858 | $1,228 | $1,571 |
| Change | +$256 | +$395 | +$606 |
A typical rental in White Cloud costs $858 a month with utilities, well below the national median of $1,571. Rents are up $256 a month from 2006–10, a 42% rise, a slower climb than the nation's. Rent takes 36.9% of the typical renter's income, well over the 30% mark often used to define affordable rent, so many renters here are stretched. The priciest rents are in the northwest; the most affordable are in the southeast.
Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).
Education in White Cloud
Bachelor's degrees in White Cloud
| Period | White Cloud | Michigan | U.S. |
|---|---|---|---|
| 2006–10 | 8.3% | 26.1% | 28.4% |
| 2010–14 | 7.4% | 27.1% | 29.6% |
| 2015–19 | 10.1% | 29.5% | 32.1% |
| 2020–24 | 12.2% | 32.7% | 35.6% |
| Change | +3.9 pts | +6.6 pts | +7.2 pts |
Fewer adults in White Cloud have a four-year degree than in the country as a whole: 12.2%, against 35.6% nationally. The share with a degree has risen 3.9 points since 2006–10, mirroring the country. Only nine of the 331 Michigan cities with 5,000+ people have a lower share of college graduates.
Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
High school graduates in White Cloud
| Period | White Cloud | Michigan | U.S. |
|---|---|---|---|
| 2006–10 | 81.6% | 88.3% | 84.9% |
| 2010–14 | 83.2% | 89.3% | 86.1% |
| 2015–19 | 83.8% | 90.7% | 87.7% |
| 2020–24 | 85.6% | 91.8% | 89.3% |
| Change | +4.0 pts | +3.5 pts | +4.3 pts |
About one in seven adults in White Cloud never finished high school, more than nationally: 85.6% have a diploma or equivalent, against 89.3% across the U.S. Since 2006–10, the share with a diploma has risen 4.0 points, in line with the national trend. Of the 331 Michigan cities with 5,000+ people, only 16 have a lower share of high school graduates.
High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
Jobs in White Cloud
| Period | White Cloud | Michigan | U.S. |
|---|---|---|---|
| 2006–10 | 15.4% | 11.5% | 8.1% |
| 2010–14 | 15.9% | 11.7% | 9.4% |
| 2015–19 | 5.0% | 6.1% | 5.6% |
| 2020–24 | 6.6% | 5.9% | 5.4% |
| Change | −8.8 pts | −5.7 pts | −2.7 pts |
Jobs have been a little harder to find in White Cloud than nationally: unemployment was 6.6%, against 5.4%. Unemployment has fallen 8.8 points since 2006–10, a much bigger shift than nationally. Because the Census pools five years of responses (2020–24), these rates smooth over short swings and lag the current job market.
Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).
White Cloud compared with nearby cities
| City | Household size | Median age | Single parents | Renters | Vacant homes | Median year built | Median rent | Bachelor's degree | High school diploma | Unemployment |
|---|---|---|---|---|---|---|---|---|---|---|
| White Cloud | 2.52 | 44.4 | 12.4% | 15.8% | 18.4% | 1978 | $858 | 12.2% | 85.6% | 6.6% |
| Ramona | 2.47 | 49.0 | 8.1% | 9.0% | 26.1% | 1979 | $985 | 9.3% | 87.2% | 7.1% |
| Wooster | 2.56 | 51.3 | 4.1% | 7.3% | 27.6% | 1979 | $1,333 | 33.0% | 91.4% | 2.1% |
| Brohman | 2.52 | 48.7 | 6.4% | 7.5% | 41.2% | 1977 | $995 | 16.0% | 89.5% | 9.9% |
| Newaygo | 2.57 | 42.5 | 11.8% | 12.3% | 20.6% | 1978 | $1,001 | 16.1% | 89.0% | 3.2% |
| Woodville | 2.54 | 47.7 | 6.7% | 7.7% | 31.4% | 1979 | $966 | 17.8% | 90.2% | 8.4% |
| Fremont | 2.51 | 41.5 | 9.0% | 18.3% | 12.4% | 1969 | $872 | 23.5% | 90.3% | 2.7% |
| Croton Heights | 2.55 | 44.6 | 6.6% | 6.9% | 16.1% | 1988 | $1,063 | 13.4% | 85.9% | 4.1% |
| Sitka | 2.96 | 39.9 | 5.4% | 10.1% | 10.4% | 1967 | $1,076 | 22.5% | 88.5% | 3.9% |
| Croton | 3.19 | 38.8 | 23.8% | 6.8% | 31.4% | 1990 | $1,035 | 14.6% | 90.8% | 0.9% |
| Dayton Center | 2.73 | 42.0 | 10.6% | 13.0% | 16.1% | 1975 | $883 | 13.9% | 91.2% | 3.5% |
All figures 2020–24.
Cities with similar populations: Brookridge, FL · Seneca, MO · Poca, WV · Delta, UT · Dell Rapids, SD · Decherd, TN · Danville, AL · Crooksville, OH · Bucksport, ME · Brusly, LA
About these numbers
Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up White Cloud. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.
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