Whitewater, WI Demographics

Population 17,489 · Census ACS 2020–24

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Whitewater, WI map of median age by neighborhood
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Population and households in Whitewater

Household size in Whitewater

Household size, people per household
PeriodWhitewaterWisconsinU.S.
2006–102.202.452.68
2010–142.352.472.73
2015–192.392.432.71
2020–242.232.402.65
Change+0.03−0.06−0.03
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Whitewater is a place of small households, averaging 2.23 people against 2.65 for the U.S., which points to many singles, couples and roommates and relatively few children. Household size has crept up from 2.20 in 2006–10, even as the national average fell.

Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).

Median age in Whitewater

Median age, years
PeriodWhitewaterWisconsinU.S.
2006–1029.138.837.7
2010–1430.139.938.6
2015–1928.740.939.6
2020–2428.041.440.1
Change−1.1+2.6+2.3
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Whitewater is young: half of its residents are under 28.0, compared with a national median of 40.1. The population tilts toward young adults in their twenties. The median age has dropped from 29.1 in 2006–10, even as the national median rose. Whitewater has the youngest population of any Wisconsin city with 5,000+ people.

Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).

Single-parent households in Whitewater

Single-parent households, % of households
PeriodWhitewaterWisconsinU.S.
2006–106.2%10.4%12.3%
2010–147.1%10.5%12.3%
2015–198.4%10.0%11.6%
2020–246.8%9.8%11.6%
Change+0.6 pts−0.6 pts−0.6 pts
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Single parents head only 6.8% of households in Whitewater, well below the national share of 11.6%. The single-parent share is up 0.6 points from 2006–10, even as the national share fell.

Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).

Housing in Whitewater

Renters in Whitewater

Renters, % of occupied homes
PeriodWhitewaterWisconsinU.S.
2006–1052.9%30.5%33.3%
2010–1457.8%32.3%35.6%
2015–1960.3%33.0%36.0%
2020–2459.6%32.2%34.8%
Change+6.8 pts+1.6 pts+1.5 pts
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Renters far outnumber owners in Whitewater: 59.6% of households rent their homes, against 34.8% nationally. Among homeowners, 43.2% have no mortgage at all, above the national share of 39.8%. Since 2006–10, the renter share has risen 6.8 points, a much bigger shift than nationally. No other Wisconsin city with 5,000+ people has a higher share of renters.

Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).

Vacant homes in Whitewater

Vacant homes, % of all homes
PeriodWhitewaterWisconsinU.S.
2006–1016.0%10.5%11.4%
2010–1414.2%10.6%11.4%
2015–1912.6%10.1%11.1%
2020–2413.6%9.2%9.6%
Change−2.3 pts−1.3 pts−1.8 pts
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Vacant homes make up 13.6% of the housing in Whitewater, far above the national rate of 9.6%. In resort and lake areas that usually means seasonal and vacation homes; elsewhere it can point to weak demand. Vacancy is down 2.3 points from 2006–10, mirroring the country.

Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).

Age of homes in Whitewater

Age of homes, median year built
PeriodWhitewaterWisconsinU.S.
2006–10197419701974
2010–14197319711975
2015–19197719721977
2020–24198219741980
Change+8+5+6
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The typical home in Whitewater was built around 1982, about the same vintage as the country's housing overall (1980). Homes here are newer than in Wisconsin as a whole, where the median home dates to 1974. The median year built has moved up from 1974 in 2006–10, a sign of steady new building.

Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).

Rent in Whitewater

Rent, per month
PeriodWhitewaterWisconsinU.S.
2006–10$750$758$965
2010–14$753$821$1,040
2015–19$855$904$1,213
2020–24$1,082$1,139$1,571
Change+$333+$380+$606
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The median renter in Whitewater pays $1,082 a month for rent and utilities, well below the national median of $1,571. Rents are up $333 a month from 2006–10, a 44% rise, a slower climb than the nation's. The typical renter here spends 29.8% of household income on rent, just under the 30% mark often used to define affordable rent, and a smaller share than renters pay nationally. Renters on a budget will find the lowest rents in the southeast; the highest are in the west.

Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).

Education in Whitewater

Bachelor's degrees in Whitewater

Bachelor's degrees, % of adults 25+
PeriodWhitewaterWisconsinU.S.
2006–1036.0%26.5%28.4%
2010–1440.6%28.0%29.6%
2015–1932.1%30.4%32.1%
2020–2435.9%33.6%35.6%
Change−0.0 pts+7.0 pts+7.2 pts
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College degrees are about as common in Whitewater as nationally: 35.9% of adults 25 and older have a bachelor's or higher, against 35.6%. College graduates are most concentrated in the southeast and least in the center.

Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).

High school graduates in Whitewater

High school graduates, % of adults 25+
PeriodWhitewaterWisconsinU.S.
2006–1091.9%89.5%84.9%
2010–1491.7%90.7%86.1%
2015–1990.9%92.1%87.7%
2020–2490.9%93.3%89.3%
Change−1.0 pts+3.8 pts+4.3 pts
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About nine in ten adults in Whitewater have finished high school (90.9%), a bit above the national rate of 89.3%. Still, the rate is lower than in Wisconsin as a whole (93.3%). The share with a diploma has edged down 1.0 points since 2006–10, even as the national rate rose.

High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).

Jobs in Whitewater

Unemployment, % of the labor force
PeriodWhitewaterWisconsinU.S.
2006–106.6%6.7%8.1%
2010–146.9%7.3%9.4%
2015–195.8%3.7%5.6%
2020–245.0%3.3%5.4%
Change−1.6 pts−3.4 pts−2.7 pts
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Unemployment in Whitewater is close to the national rate: 5.0% of the labor force, against 5.4%. The rate is higher than in Wisconsin as a whole (3.3%). Unemployment is down 1.6 points from 2006–10, mirroring the country.

Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).

Whitewater compared with nearby cities

CityHousehold sizeMedian ageSingle parentsRentersVacant homesMedian year builtMedian rentBachelor's degreeHigh school diplomaUnemployment
Whitewater2.2328.06.8%59.6%13.6%1982$1,08235.9%90.9%5.0%
Lima Center2.4744.85.5%15.9%4.2%1967$1,14332.8%81.7%2.3%
La Grange2.4645.91.7%10.8%5.3%1977$91534.5%97.1%1.8%
Hebron2.4547.24.7%8.9%5.3%1979$1,35325.6%91.8%5.2%
Richmond2.1752.01.8%16.6%17.7%1969$86332.5%95.1%3.0%
Koshkonong2.3945.014.3%11.0%11.7%1972$1,06127.3%88.9%0.4%
Fort Atkinson2.3243.77.3%27.2%4.6%1972$1,01427.0%90.3%3.5%
Palmyra2.5042.75.0%18.3%8.5%1969$94725.0%91.7%4.2%
Millard2.5349.37.4%10.7%5.7%1968$99133.0%93.7%1.9%
Slabtown2.2451.05.9%13.8%6.2%1966$1,08124.7%93.7%1.7%
Johnstown2.3053.22.8%11.1%9.6%1960$1,07028.3%94.2%3.7%

All figures 2020–24.

Cities with similar populations: Abington, PA · Auburn, MA · Auburn, IN · Ashwaubenon, WI · Arab, AL · Anthony, NM · Angola, IN · Andover, KS · Amesbury Town, MA · Alexander City, AL

About these numbers

Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up Whitewater. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.

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