Population 1,368 · Census ACS 2020–24
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Median age by neighborhoodHistory and comparison ↓︎
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Population and households in Willard
Household size in Willard
| Period | Willard | Michigan | U.S. |
|---|---|---|---|
| 2006–10 | 3.01 | 2.58 | 2.68 |
| 2010–14 | 2.69 | 2.58 | 2.73 |
| 2015–19 | 2.69 | 2.53 | 2.71 |
| 2020–24 | 2.52 | 2.51 | 2.65 |
| Change | −0.49 | −0.06 | −0.03 |
The average household in Willard has 2.52 people, a bit under the U.S. average of 2.65. That is in line with the rest of Michigan. Since 2006–10, household size has dropped from 3.01, but in a place this small, much of that may be survey noise rather than real change.
Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).
Median age in Willard
| Period | Willard | Michigan | U.S. |
|---|---|---|---|
| 2006–10 | 37.1 | 38.9 | 37.7 |
| 2010–14 | 44.1 | 40.1 | 38.6 |
| 2015–19 | 42.7 | 41.0 | 39.6 |
| 2020–24 | 46.9 | 41.3 | 40.1 |
| Change | +9.8 | +2.4 | +2.3 |
Willard skews older: half of its residents are older than 46.9, well above the national median of 40.1. That usually means more empty nesters and retirees, and fewer young families.
Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).
Single-parent households in Willard
| Period | Willard | Michigan | U.S. |
|---|---|---|---|
| 2006–10 | 6.2% | 11.3% | 12.3% |
| 2010–14 | 9.7% | 11.5% | 12.3% |
| 2015–19 | 4.0% | 10.9% | 11.6% |
| 2020–24 | 4.4% | 10.7% | 11.6% |
| Change | −1.8 pts | −0.6 pts | −0.6 pts |
Single-parent households are relatively rare in Willard: 4.4% of households, against 11.6% nationally.
Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).
Housing in Willard
Renters in Willard
| Period | Willard | Michigan | U.S. |
|---|---|---|---|
| 2006–10 | 4.7% | 25.8% | 33.3% |
| 2010–14 | 8.5% | 28.5% | 35.6% |
| 2015–19 | 7.7% | 28.8% | 36.0% |
| 2020–24 | 15.4% | 26.8% | 34.8% |
| Change | +10.7 pts | +1.0 pts | +1.5 pts |
Willard is largely a place of homeowners: only 15.4% of households rent, far below the national share of 34.8%. Owner-heavy areas like this tend to see less turnover. About half of owners (51.4%) have paid off their mortgages, well above the national share of 39.8%.
Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).
Vacant homes in Willard
| Period | Willard | Michigan | U.S. |
|---|---|---|---|
| 2006–10 | 2.8% | 13.0% | 11.4% |
| 2010–14 | 5.6% | 13.0% | 11.4% |
| 2015–19 | 6.0% | 11.9% | 11.1% |
| 2020–24 | 3.6% | 10.2% | 9.6% |
| Change | +0.8 pts | −2.8 pts | −1.8 pts |
Only 3.6% of homes in Willard are vacant, far below the national rate of 9.6%, which usually means strong demand for housing.
Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).
Age of homes in Willard
| Period | Willard | Michigan | U.S. |
|---|---|---|---|
| 2006–10 | 1970 | 1969 | 1974 |
| 2010–14 | 1970 | 1970 | 1975 |
| 2015–19 | 1979 | 1971 | 1977 |
| 2020–24 | 1974 | 1972 | 1980 |
| Change | +4 | +3 | +6 |
Housing in Willard leans a little older: the median home dates to 1974, against 1980 nationally. Michigan as a whole looks much the same.
Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).
Rent in Willard
| Period | Willard | Michigan | U.S. |
|---|---|---|---|
| 2006–10 | $683 | $833 | $965 |
| 2010–14 | $673 | $886 | $1,040 |
| 2015–19 | $694 | $978 | $1,213 |
| 2020–24 | $1,385 | $1,228 | $1,571 |
| Change | +$702 | +$395 | +$606 |
Rent in Willard runs $1,385 a month at the median, utilities included, below the U.S. median of $1,571. Still, rents here are higher than in Michigan overall ($1,228). Rent takes 27.7% of the typical renter's income, just under the 30% mark often used to define affordable rent.
Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).
Education in Willard
Bachelor's degrees in Willard
| Period | Willard | Michigan | U.S. |
|---|---|---|---|
| 2006–10 | 17.3% | 26.1% | 28.4% |
| 2010–14 | 17.9% | 27.1% | 29.6% |
| 2015–19 | 22.4% | 29.5% | 32.1% |
| 2020–24 | 27.3% | 32.7% | 35.6% |
| Change | +10.0 pts | +6.6 pts | +7.2 pts |
More than a quarter of adults 25 and older in Willard (27.3%) have a bachelor's degree or higher, below the national share of 35.6%.
Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
High school graduates in Willard
| Period | Willard | Michigan | U.S. |
|---|---|---|---|
| 2006–10 | 88.2% | 88.3% | 84.9% |
| 2010–14 | 90.4% | 89.3% | 86.1% |
| 2015–19 | 92.0% | 90.7% | 87.7% |
| 2020–24 | 95.3% | 91.8% | 89.3% |
| Change | +7.1 pts | +3.5 pts | +4.3 pts |
High school completion is high in Willard: 95.3% of adults 25 and older have a diploma or equivalent, well above the national rate of 89.3%.
High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
Jobs in Willard
| Period | Willard | Michigan | U.S. |
|---|---|---|---|
| 2006–10 | 6.7% | 11.5% | 8.1% |
| 2010–14 | 7.2% | 11.7% | 9.4% |
| 2015–19 | 6.1% | 6.1% | 5.6% |
| 2020–24 | 4.4% | 5.9% | 5.4% |
| Change | −2.3 pts | −5.7 pts | −2.7 pts |
Jobs have been a little easier to find in Willard than nationally: unemployment was 4.4%, against 5.4%. Each figure pools five years of surveys (2020–24), so it describes that whole stretch rather than today's job market.
Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).
Willard compared with nearby cities
| City | Household size | Median age | Single parents | Renters | Vacant homes | Median year built | Median rent | Bachelor's degree | High school diploma | Unemployment |
|---|---|---|---|---|---|---|---|---|---|---|
| Willard | 2.52 | 46.9 | 4.4% | 15.4% | 3.6% | 1974 | $1,385 | 27.3% | 95.3% | 4.4% |
| Auburn | 2.31 | 45.6 | 8.4% | 18.5% | 3.4% | 1977 | $1,086 | 33.7% | 97.3% | 2.3% |
| Fisherville | 2.41 | 45.0 | 9.2% | 16.1% | 3.5% | 1979 | $1,079 | 35.4% | 98.0% | 1.9% |
| Kawkawlin | 2.31 | 48.4 | 7.6% | 14.2% | 7.2% | 1970 | $954 | 24.2% | 93.8% | 2.3% |
| Midland | 2.42 | 41.5 | 7.5% | 25.6% | 5.9% | 1975 | $1,070 | 41.2% | 96.5% | 4.2% |
| Linwood | 2.37 | 46.3 | 6.5% | 7.5% | 7.4% | 1969 | $770 | 21.4% | 91.0% | 4.9% |
| Killarney Beach | 2.28 | 51.6 | 10.7% | 9.3% | 5.2% | 1967 | $701 | 20.6% | 94.3% | 1.9% |
| Mapleton | 2.54 | 42.6 | 7.0% | 18.1% | 9.5% | 1980 | $1,102 | 31.8% | 95.0% | 6.1% |
| Tobico Beach | 2.21 | 53.3 | 9.1% | 6.2% | 8.3% | 1964 | $816 | 15.0% | 98.7% | 1.3% |
| University Center | 2.55 | 44.6 | 4.6% | 9.3% | 9.4% | 1983 | $952 | 29.5% | 93.0% | 2.6% |
| Bullock Creek | 2.81 | 40.4 | 9.2% | 2.6% | 3.8% | 1966 | $1,000 | 25.1% | 95.9% | 6.0% |
All figures 2020–24.
Cities with similar populations: Vermillion, MN · Echeconnee, GA · Encinal, TX · Glidden, IA · Hooverson Heights, WV · Hutchison, KY · Laceyville, PA · Tahoe Vista, CA · Terrytown, NE · Tyrone, NM
About these numbers
Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up Willard. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.
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