Population 3,234 · Census ACS 2020–24
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Median age by neighborhoodHistory and comparison ↓︎
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Population and households in Willard
Household size in Willard
| Period | Willard | North Carolina | U.S. |
|---|---|---|---|
| 2006–10 | 2.24 | 2.53 | 2.68 |
| 2010–14 | 2.50 | 2.58 | 2.73 |
| 2015–19 | 2.64 | 2.56 | 2.71 |
| 2020–24 | 2.25 | 2.52 | 2.65 |
| Change | +0.01 | −0.01 | −0.03 |
Willard is a place of small households, averaging 2.25 people against 2.65 for the U.S., which points to many singles, couples and roommates and relatively few children.
Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).
Median age in Willard
| Period | Willard | North Carolina | U.S. |
|---|---|---|---|
| 2006–10 | 43.5 | 37.9 | 37.7 |
| 2010–14 | 44.0 | 38.9 | 38.6 |
| 2015–19 | 43.1 | 40.2 | 39.6 |
| 2020–24 | 47.5 | 40.3 | 40.1 |
| Change | +4.0 | +2.3 | +2.3 |
With a median age of 47.5, Willard is noticeably older than the country as a whole (40.1), an age mix that tilts toward empty nesters and retirees. The median age has climbed from 43.5 in 2006–10, but in a place this small, survey estimates can swing a lot from one release to the next.
Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).
Single-parent households in Willard
| Period | Willard | North Carolina | U.S. |
|---|---|---|---|
| 2006–10 | 17.0% | 12.3% | 12.3% |
| 2010–14 | 10.0% | 12.5% | 12.3% |
| 2015–19 | 12.5% | 11.6% | 11.6% |
| 2020–24 | 7.1% | 11.4% | 11.6% |
| Change | −9.9 pts | −1.0 pts | −0.6 pts |
Single-parent households are relatively rare in Willard: 7.1% of households, against 11.6% nationally.
Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).
Housing in Willard
Renters in Willard
| Period | Willard | North Carolina | U.S. |
|---|---|---|---|
| 2006–10 | 21.5% | 31.9% | 33.3% |
| 2010–14 | 13.1% | 34.2% | 35.6% |
| 2015–19 | 23.7% | 34.8% | 36.0% |
| 2020–24 | 12.4% | 33.4% | 34.8% |
| Change | −9.1 pts | +1.4 pts | +1.5 pts |
Only 12.4% of households in Willard rent their homes, far below the national share of 34.8%, so most residents are owners who tend to stay put. Among homeowners, 53.7% have no mortgage at all, well above the national share of 39.8%.
Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).
Vacant homes in Willard
| Period | Willard | North Carolina | U.S. |
|---|---|---|---|
| 2006–10 | 12.7% | 12.8% | 11.4% |
| 2010–14 | 16.4% | 12.8% | 11.4% |
| 2015–19 | 16.1% | 12.5% | 11.1% |
| 2020–24 | 13.8% | 11.4% | 9.6% |
| Change | +1.0 pts | −1.5 pts | −1.8 pts |
Vacant homes make up 13.8% of the housing in Willard, far above the national rate of 9.6%. In resort and lake areas that usually means seasonal and vacation homes; elsewhere it can point to weak demand.
Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).
Age of homes in Willard
| Period | Willard | North Carolina | U.S. |
|---|---|---|---|
| 2006–10 | 1978 | 1983 | 1974 |
| 2010–14 | 1979 | 1985 | 1975 |
| 2015–19 | 1982 | 1986 | 1977 |
| 2020–24 | 1988 | 1990 | 1980 |
| Change | +10 | +7 | +6 |
Much of the housing in Willard is relatively new: half of its homes were built after 1988, compared with 1980 for the U.S. as a whole. The picture is much the same across North Carolina.
Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).
Rent in Willard
| Period | Willard | North Carolina | U.S. |
|---|---|---|---|
| 2006–10 | $613 | $789 | $965 |
| 2010–14 | $681 | $868 | $1,040 |
| 2015–19 | $656 | $981 | $1,213 |
| 2020–24 | $854 | $1,317 | $1,571 |
| Change | +$242 | +$528 | +$606 |
A typical rental in Willard costs $854 a month with utilities, well below the national median of $1,571. Rent takes 41.8% of the typical renter's income, well over the 30% mark often used to define affordable rent, so many renters here are stretched.
Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).
Education in Willard
Bachelor's degrees in Willard
| Period | Willard | North Carolina | U.S. |
|---|---|---|---|
| 2006–10 | 7.1% | 27.8% | 28.4% |
| 2010–14 | 10.7% | 29.0% | 29.6% |
| 2015–19 | 10.2% | 32.0% | 32.1% |
| 2020–24 | 17.5% | 36.2% | 35.6% |
| Change | +10.5 pts | +8.4 pts | +7.2 pts |
College degrees are relatively uncommon in Willard: 17.5% of adults 25 and older hold a bachelor's or higher, well below the national share of 35.6%.
Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
High school graduates in Willard
| Period | Willard | North Carolina | U.S. |
|---|---|---|---|
| 2006–10 | 75.5% | 84.5% | 84.9% |
| 2010–14 | 83.3% | 86.0% | 86.1% |
| 2015–19 | 81.0% | 88.1% | 87.7% |
| 2020–24 | 88.1% | 90.2% | 89.3% |
| Change | +12.6 pts | +5.7 pts | +4.3 pts |
About as many adults in Willard have finished high school as nationally: 88.1%, against 89.3%. The rate is lower than in North Carolina as a whole (90.2%).
High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
Jobs in Willard
| Period | Willard | North Carolina | U.S. |
|---|---|---|---|
| 2006–10 | 5.8% | 8.8% | 8.1% |
| 2010–14 | 13.2% | 10.6% | 9.4% |
| 2015–19 | 15.4% | 5.7% | 5.6% |
| 2020–24 | 3.9% | 4.8% | 5.4% |
| Change | −1.9 pts | −4.0 pts | −2.7 pts |
Jobs have been easier to find in Willard than nationally: unemployment was 3.9%, against 5.4%. Each figure pools five years of surveys (2020–24), so it describes that whole stretch rather than today's job market.
Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).
Willard compared with nearby cities
| City | Household size | Median age | Single parents | Renters | Vacant homes | Median year built | Median rent | Bachelor's degree | High school diploma | Unemployment |
|---|---|---|---|---|---|---|---|---|---|---|
| Willard | 2.25 | 47.5 | 7.1% | 12.4% | 13.8% | 1988 | $854 | 17.5% | 88.1% | 3.9% |
| Watha | 2.33 | 41.1 | 6.2% | 13.7% | 12.5% | 1988 | $1,131 | 20.8% | 85.2% | 2.3% |
| Tin City | 2.14 | 39.7 | 14.5% | 28.0% | 9.7% | 1971 | $885 | 32.9% | 86.5% | 12.1% |
| Penderlea | 2.17 | 49.7 | 9.7% | 8.5% | 10.9% | 1981 | $1,615 | 17.9% | 87.9% | 3.8% |
| Wallace | 2.12 | 48.1 | 11.6% | 30.4% | 10.6% | 1982 | $858 | 24.5% | 85.1% | 6.4% |
| Murray Town | 2.18 | 47.2 | 6.4% | 10.6% | 17.2% | 1992 | $694 | 19.1% | 87.5% | 2.8% |
| Teachey | 2.59 | 32.9 | 17.9% | 32.6% | 13.8% | 1983 | $853 | 17.7% | 84.2% | 10.1% |
| Wards Corner | 2.23 | 45.6 | 10.5% | 9.2% | 8.0% | 1983 | $2,044 | 19.8% | 82.8% | 3.0% |
| Burgaw | 2.40 | 45.0 | 14.9% | 22.8% | 9.3% | 1992 | $1,101 | 20.8% | 85.8% | 5.9% |
| Shanghai | 2.26 | 46.7 | 3.9% | 11.5% | 15.7% | 1991 | $836 | 15.6% | 89.9% | 6.9% |
| Malpass Corner | 2.44 | 50.5 | 6.8% | 17.5% | 11.6% | 1992 | $1,028 | 10.5% | 78.9% | 4.0% |
All figures 2020–24.
Cities with similar populations: Borrego Springs, CA · Ridgetop, TN · Monroeville, OH · Montpelier, ID · Moriches, NY · New Waterford, OH · North Waterboro, ME · Norton, KS · Oak Ridge North, TX · Onawa, IA
About these numbers
Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up Willard. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.
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