The map below shows median household income in Shoals by area. High-earning areas are in green, moderate-earning areas are in yellow, and low-earning areas are in red.
The map below shows median household income in Shoals by area. High-earning areas are in green, moderate-earning areas are in yellow, and low-earning areas are in red.

The median household income in Shoals is $72,720. This means Shoals income is about average for the median income in the United States, with city household incomes in the 50th percentile.
Education is usually most correlated with income, and in Shoals 30% of adults have bachelor’s degrees or higher versus 36% nationwide. 49% of cities have higher median household incomes, and 49% of cities have lower median household income. Compared to nearby cities, family and household incomes are higher. Median income ranges from a low of $53,995 to a high of $80,089 in some neighborhoods.
Source for the income and education figures above: BestNeighborhood calculations from the U.S. Census Bureau, American Community Survey (ACS) 2020-2024 5-year estimates.
The per capita income in Shoals, WV is $32,552 a year. Per capita income differs from household income in that it will appear lower in areas with more children and where only one adult is employed. The map shows which parts of the city are higher or lower than this average: high-earning areas are in green, and low-earning areas of Shoals are in red.
Source: BestNeighborhood calculations from the U.S. Census Bureau, American Community Survey (ACS) 2020-2024 5-year estimates.

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