72394 leans slightly Democratic by roughly 6 points: about 53% of voters vote Democratic and 47% Republican.
About 42% of adults in 72394 typically vote, below the U.S. average of about 62%. Among adults in 72394, ~22% vote Democratic, ~20% Republican, and ~58% don't vote. The map below shows estimated turnout by block group.
How 72394 compares
Among zip codes within 15 miles, 72394 leans more Democratic than 6 of 8 neighbors.
72394 runs about 38 points more Democratic than Arkansas as a whole. Arkansas leans Republican overall, while 72394 is one of the few Democratic-leaning pockets.
Politics vary noticeably by block within 72394. The east side runs the most Democratic (D+8) and the northwest side runs the most Republican (R+18), a spread of about 26 points.
Why 72394 leans the way it does
This analysis examined 14,881 data points per zip code to find what predicts political lean and turnout. The items below are a few correlations that stood out for 72394, not a ranked or complete list of what matters most.
Rural, majority-Black areas of the Southern Black Belt vote Democratic, against the usual rural pattern. About 47% of residents in 72394 are Black or African American, about 36 points above the Arkansas average of 11%. 72394 runs against the grain of Arkansas, a Democratic-leaning pocket in a Republican-leaning state.
Food insecurity and voter turnout
Places with high food insecurity tend to turn out at a lower rate; 72394, AR sits in the top tenth nationally on this measure. Food insecurity does not directly drive turnout; it reflects economic hardship, which lines up with lower voting.
Why turnout in 72394 looks the way it does
Areas with limited routine healthcare access turn out at lower rates. 72394 is in the bottom quarter nationally for routine-care measures such as insurance coverage, preventive screenings, and dental visits. The dental-visit rate here is about 42%, about 9 points below the Arkansas average of 51%. High food insecurity lines up with lower turnout, and about 31% of adults in 72394 report food insecurity, above 94% of zip codes. Low high-school completion lines up with lower turnout, and about 76% of adults in 72394 have completed high school, below 95% of zip codes. Learn more about the findings and methodology on the political spectrum map.
Nearby Zip Codes
Zip Codes with Similar Populations
Sources and methodology
Precinct-level voting records used to fit the model come from Arkansas Secretary of State, Elections, distributed by the Voting and Election Science Team. Demographic inputs come from the U.S. Census Bureau (ACS 5-year estimates and the 2020 Decennial Census). Health and environmental inputs come from the CDC (PLACES and the Environmental Justice Index). Land cover comes from the USGS and EPA. Election-day and lead-up weather come from PRISM 4km daily grids and the NOAA Global Historical Climatology Network. Mail-voting and election-administration patterns come from the MIT Election Lab's Survey of the Performance of American Elections. Block-group crime detail comes from CrimeGrade. Internet data and modeling support provided by ISPreports.org.
Modeling and analysis by the BestNeighborhood data science team. Full methodology and findings: political spectrum map.
Methodology reviewed by the BestNeighborhood data team. Last updated May 2026.