Population 10,490 · Census ACS 2020–24
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Population and households in ZIP 72740
Household size in ZIP 72740
| Period | ZIP 72740 | Arkansas | U.S. |
|---|---|---|---|
| 2006–10 | 2.65 | 2.54 | 2.68 |
| 2010–14 | 2.58 | 2.57 | 2.73 |
| 2015–19 | 2.71 | 2.55 | 2.71 |
| 2020–24 | 2.83 | 2.53 | 2.65 |
| Change | +0.19 | −0.00 | −0.03 |
Households in ZIP 72740 average 2.83 people, above the national 2.65, so families with children are more common here. Since 2006–10, household size has climbed from 2.65, even as the national average fell. Households are largest in the southwest and smallest in the north.
Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).
Median age in ZIP 72740
| Period | ZIP 72740 | Arkansas | U.S. |
|---|---|---|---|
| 2006–10 | 38.5 | 37.9 | 37.7 |
| 2010–14 | 38.9 | 38.7 | 38.6 |
| 2015–19 | 38.8 | 39.5 | 39.6 |
| 2020–24 | 38.7 | 39.6 | 40.1 |
| Change | +0.2 | +1.7 | +2.3 |
Half of the people in ZIP 72740 are younger than 38.7 and half are older, close to the national median of 40.1. The youngest areas are in the southwest, the oldest in the east.
Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).
Single-parent households in ZIP 72740
| Period | ZIP 72740 | Arkansas | U.S. |
|---|---|---|---|
| 2006–10 | 11.5% | 12.5% | 12.3% |
| 2010–14 | 10.4% | 12.5% | 12.3% |
| 2015–19 | 10.9% | 12.3% | 11.6% |
| 2020–24 | 13.6% | 12.3% | 11.6% |
| Change | +2.2 pts | −0.2 pts | −0.6 pts |
Single-parent households are more common in ZIP 72740 than nationally: 13.6%, against 11.6%. The single-parent share has risen 2.2 points since 2006–10, even as the national share fell.
Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).
Housing in ZIP 72740
Renters in ZIP 72740
| Period | ZIP 72740 | Arkansas | U.S. |
|---|---|---|---|
| 2006–10 | 27.0% | 32.3% | 33.3% |
| 2010–14 | 25.6% | 33.5% | 35.6% |
| 2015–19 | 23.5% | 34.4% | 36.0% |
| 2020–24 | 21.6% | 33.6% | 34.8% |
| Change | −5.3 pts | +1.3 pts | +1.5 pts |
ZIP 72740 is largely a place of homeowners: only 21.6% of households rent, far below the national share of 34.8%. Owner-heavy areas like this tend to see less turnover. Among homeowners, 52.3% have no mortgage at all, well above the national share of 39.8%. Since 2006–10, the renter share has fallen 5.3 points, even as the national share rose.
Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).
Vacant homes in ZIP 72740
| Period | ZIP 72740 | Arkansas | U.S. |
|---|---|---|---|
| 2006–10 | 18.2% | 13.4% | 11.4% |
| 2010–14 | 18.8% | 13.9% | 11.4% |
| 2015–19 | 18.1% | 14.4% | 11.1% |
| 2020–24 | 16.9% | 13.1% | 9.6% |
| Change | −1.4 pts | −0.3 pts | −1.8 pts |
Vacant homes make up 16.9% of the housing in ZIP 72740, far above the national rate of 9.6%. In resort and lake areas that usually means seasonal and vacation homes; elsewhere it can point to weak demand. Since 2006–10, vacancy has edged down 1.4 points, as it has nationally.
Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).
Age of homes in ZIP 72740
| Period | ZIP 72740 | Arkansas | U.S. |
|---|---|---|---|
| 2006–10 | 1977 | 1981 | 1974 |
| 2010–14 | 1982 | 1983 | 1975 |
| 2015–19 | 1984 | 1985 | 1977 |
| 2020–24 | 1987 | 1988 | 1980 |
| Change | +11 | +6 | +6 |
Homes in ZIP 72740 are newer than the national norm: the median home was built in 1987, versus 1980 across the U.S. The median year built has moved up from 1977 in 2006–10, a sign of steady new building. Newer construction is concentrated in the southeast, while the southwest has the oldest housing.
Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).
Rent in ZIP 72740
| Period | ZIP 72740 | Arkansas | U.S. |
|---|---|---|---|
| 2006–10 | $547 | $660 | $965 |
| 2010–14 | $589 | $718 | $1,040 |
| 2015–19 | $597 | $785 | $1,213 |
| 2020–24 | $744 | $1,007 | $1,571 |
| Change | +$196 | +$346 | +$606 |
Rent in ZIP 72740 runs $744 a month at the median, utilities included, well below the U.S. median of $1,571. Rents are up $196 a month from 2006–10, a 36% rise, a slower climb than the nation's. Rent takes 28.1% of the typical renter's income, just under the 30% mark often used to define affordable rent.
Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).
Education in ZIP 72740
Bachelor's degrees in ZIP 72740
| Period | ZIP 72740 | Arkansas | U.S. |
|---|---|---|---|
| 2006–10 | 12.1% | 20.6% | 28.4% |
| 2010–14 | 9.1% | 21.8% | 29.6% |
| 2015–19 | 14.7% | 23.8% | 32.1% |
| 2020–24 | 14.6% | 26.2% | 35.6% |
| Change | +2.5 pts | +5.6 pts | +7.2 pts |
Fewer adults in ZIP 72740 have a four-year degree than in the country as a whole: 14.6%, against 35.6% nationally. Since 2006–10, the share with a degree has risen 2.5 points, in line with the national trend. College graduates are most concentrated in the east and least in the southwest.
Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
High school graduates in ZIP 72740
| Period | ZIP 72740 | Arkansas | U.S. |
|---|---|---|---|
| 2006–10 | 75.2% | 82.6% | 84.9% |
| 2010–14 | 77.8% | 84.6% | 86.1% |
| 2015–19 | 80.9% | 86.6% | 87.7% |
| 2020–24 | 85.1% | 88.7% | 89.3% |
| Change | +9.9 pts | +6.1 pts | +4.3 pts |
About one in seven adults in ZIP 72740 never finished high school, more than nationally: 85.1% have a diploma or equivalent, against 89.3% across the U.S. The share with a diploma is up 9.9 points from 2006–10, as it has nationally.
High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
Jobs in ZIP 72740
| Period | ZIP 72740 | Arkansas | U.S. |
|---|---|---|---|
| 2006–10 | 4.0% | 7.7% | 8.1% |
| 2010–14 | 9.0% | 8.4% | 9.4% |
| 2015–19 | 4.8% | 5.2% | 5.6% |
| 2020–24 | 4.7% | 5.1% | 5.4% |
| Change | +0.6 pts | −2.6 pts | −2.7 pts |
Jobs have been a little easier to find in ZIP 72740 than nationally: unemployment was 4.7%, against 5.4%. Unemployment is up 0.6 points from 2006–10, even as the national rate fell. Each figure pools five years of surveys (2020–24), so it describes that whole stretch rather than today's job market.
Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).
ZIP 72740 compared with nearby ZIP codes
| ZIP code | Household size | Median age | Single parents | Renters | Vacant homes | Median year built | Median rent | Bachelor's degree | High school diploma | Unemployment |
|---|---|---|---|---|---|---|---|---|---|---|
| ZIP 72740 | 2.83 | 38.7 | 13.6% | 21.6% | 16.9% | 1987 | $744 | 14.6% | 85.1% | 4.7% |
| ZIP 72738 | 2.95 | 39.6 | 12.6% | 16.8% | 11.5% | 1993 | $847 | 14.2% | 83.7% | 6.3% |
| ZIP 72773 | 2.53 | 45.9 | 12.2% | 21.0% | 16.5% | 1990 | $805 | 9.1% | 88.1% | 4.9% |
| ZIP 72742 | 2.61 | 48.6 | 5.5% | 15.8% | 24.8% | 1994 | $393 | 14.1% | 89.1% | 5.6% |
| ZIP 72624 | 2.30 | 48.3 | 2.6% | 5.2% | 26.7% | 1994 | $639 | 30.1% | 95.3% | 0.1% |
| ZIP 72764 | 3.01 | 32.9 | 18.7% | 51.8% | 6.7% | 1995 | $1,128 | 19.2% | 72.0% | 4.0% |
| ZIP 72703 | 2.28 | 35.5 | 10.0% | 58.7% | 7.0% | 1992 | $1,099 | 47.6% | 95.4% | 4.3% |
| ZIP 72701 | 2.41 | 30.9 | 9.7% | 56.7% | 14.3% | 1994 | $1,226 | 47.6% | 94.6% | 5.1% |
| ZIP 72745 | 3.02 | 33.7 | 7.7% | 26.0% | 8.4% | 2000 | $1,382 | 30.2% | 83.7% | 2.3% |
| ZIP 72611 | 2.82 | 41.7 | 3.6% | 11.2% | 15.7% | 1992 | $936 | 19.8% | 89.4% | 4.0% |
| ZIP 72762 | 2.88 | 35.7 | 9.3% | 31.4% | 5.9% | 1995 | $1,251 | 35.2% | 84.8% | 4.3% |
All figures 2020–24.
Zip codes with similar populations: 76655, TX · 14031, NY · 15022, PA · 15084, PA · 15656, PA · 16407, PA · 29067, SC · 29654, SC · 35179, AL · 76273, TX
About these numbers
Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up ZIP 72740. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.
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