Population 88 · Census ACS 2020–24
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Median age by neighborhoodHistory and comparison ↓︎
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Population and households in Brand
Household size in Brand
| Period | Brand | Virginia | U.S. |
|---|---|---|---|
| 2006–10 | 2.39 | 2.63 | 2.68 |
| 2010–14 | 2.40 | 2.68 | 2.73 |
| 2015–19 | 2.47 | 2.68 | 2.71 |
| 2020–24 | 2.49 | 2.62 | 2.65 |
| Change | +0.10 | −0.01 | −0.03 |
The average household in Brand has 2.49 people, a bit under the U.S. average of 2.65. Since 2006–10, household size has climbed from 2.39, but in a place this small, much of that may be survey noise rather than real change.
Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).
Median age in Brand
| Period | Brand | Virginia | U.S. |
|---|---|---|---|
| 2006–10 | 43.9 | 38.2 | 37.7 |
| 2010–14 | 42.8 | 39.0 | 38.6 |
| 2015–19 | 47.9 | 40.0 | 39.6 |
| 2020–24 | 38.4 | 40.3 | 40.1 |
| Change | −5.4 | +2.1 | +2.3 |
The median resident of Brand is 38.4 years old, a few years younger than the national median of 40.1.
Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).
Single-parent households in Brand
| Period | Brand | Virginia | U.S. |
|---|---|---|---|
| 2006–10 | 11.6% | 11.1% | 12.3% |
| 2010–14 | 7.9% | 11.0% | 12.3% |
| 2015–19 | 8.4% | 10.5% | 11.6% |
| 2020–24 | 11.0% | 10.7% | 11.6% |
| Change | −0.5 pts | −0.4 pts | −0.6 pts |
Single-parent households are about as common in Brand as they are nationally: 11.0%, against 11.6%.
Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).
Housing in Brand
Renters in Brand
| Period | Brand | Virginia | U.S. |
|---|---|---|---|
| 2006–10 | 30.4% | 31.1% | 33.3% |
| 2010–14 | 35.5% | 33.3% | 35.6% |
| 2015–19 | 32.1% | 33.7% | 36.0% |
| 2020–24 | 23.7% | 32.7% | 34.8% |
| Change | −6.7 pts | +1.5 pts | +1.5 pts |
Only 23.7% of households in Brand rent their homes, far below the national share of 34.8%, so most residents are owners who tend to stay put. Among owners, 27.9% have paid off their mortgages, well below the national share of 39.8%.
Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).
Vacant homes in Brand
| Period | Brand | Virginia | U.S. |
|---|---|---|---|
| 2006–10 | 7.0% | 10.3% | 11.4% |
| 2010–14 | 13.6% | 10.2% | 11.4% |
| 2015–19 | 9.5% | 9.7% | 11.1% |
| 2020–24 | 6.2% | 8.7% | 9.6% |
| Change | −0.8 pts | −1.6 pts | −1.8 pts |
Fewer homes sit empty in Brand than nationally: 6.2%, against 9.6% for the U.S.
Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).
Age of homes in Brand
| Period | Brand | Virginia | U.S. |
|---|---|---|---|
| 2006–10 | 1990 | 1978 | 1974 |
| 2010–14 | 1994 | 1980 | 1975 |
| 2015–19 | 1998 | 1981 | 1977 |
| 2020–24 | 1994 | 1984 | 1980 |
| Change | +4 | +5 | +6 |
Much of the housing in Brand is relatively new: half of its homes were built after 1994, compared with 1980 for the U.S. as a whole.
Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).
Rent in Brand
| Period | Brand | Virginia | U.S. |
|---|---|---|---|
| 2006–10 | $554 | $1,143 | $965 |
| 2010–14 | $930 | $1,238 | $1,040 |
| 2015–19 | $1,152 | $1,436 | $1,213 |
| 2020–24 | $1,082 | $1,743 | $1,571 |
| Change | +$528 | +$600 | +$606 |
Rent in Brand runs $1,082 a month at the median, utilities included, well below the U.S. median of $1,571. Rent takes 34.1% of the typical renter's income, well over the 30% mark often used to define affordable rent, so many renters here are stretched.
Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).
Education in Brand
Bachelor's degrees in Brand
| Period | Brand | Virginia | U.S. |
|---|---|---|---|
| 2006–10 | 29.6% | 35.2% | 28.4% |
| 2010–14 | 33.5% | 36.7% | 29.6% |
| 2015–19 | 38.4% | 39.3% | 32.1% |
| 2020–24 | 35.5% | 42.5% | 35.6% |
| Change | +5.9 pts | +7.3 pts | +7.2 pts |
Just over a third of adults 25 and older in Brand (35.5%) hold at least a bachelor's degree, close to the national share of 35.6%. The share is lower than in Virginia as a whole (42.5%).
Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
High school graduates in Brand
| Period | Brand | Virginia | U.S. |
|---|---|---|---|
| 2006–10 | 87.6% | 86.8% | 84.9% |
| 2010–14 | 87.2% | 88.3% | 86.1% |
| 2015–19 | 91.8% | 89.9% | 87.7% |
| 2020–24 | 95.8% | 91.6% | 89.3% |
| Change | +8.1 pts | +4.7 pts | +4.3 pts |
High school completion is high in Brand: 95.8% of adults 25 and older have a diploma or equivalent, well above the national rate of 89.3%.
High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
Jobs in Brand
| Period | Brand | Virginia | U.S. |
|---|---|---|---|
| 2006–10 | 2.9% | 6.0% | 8.1% |
| 2010–14 | 2.2% | 7.0% | 9.4% |
| 2015–19 | 5.1% | 4.7% | 5.6% |
| 2020–24 | 1.9% | 4.3% | 5.4% |
| Change | −1.0 pts | −1.7 pts | −2.7 pts |
Unemployment in Brand has been low: just 1.9% of the labor force was out of work and looking, well below the national rate of 5.4%. Because the Census pools five years of responses (2020–24), these rates smooth over short swings and lag the current job market.
Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).
Brand compared with nearby cities
| City | Household size | Median age | Single parents | Renters | Vacant homes | Median year built | Median rent | Bachelor's degree | High school diploma | Unemployment |
|---|---|---|---|---|---|---|---|---|---|---|
| Brand | 2.49 | 38.4 | 11.0% | 23.7% | 6.2% | 1994 | $1,082 | 35.5% | 95.8% | 1.9% |
| Staunton | 2.28 | 42.0 | 11.3% | 34.9% | 8.4% | 1970 | $1,070 | 34.8% | 93.6% | 4.4% |
| Fishersville | 2.29 | 41.3 | 9.4% | 28.7% | 7.2% | 1997 | $1,431 | 35.3% | 95.3% | 3.3% |
| Jolivue | 2.31 | 40.2 | 7.6% | 51.5% | 2.0% | 1984 | $993 | 26.7% | 93.4% | 6.5% |
| White Hill | 2.62 | 45.0 | 6.3% | 23.8% | 4.2% | 1992 | $849 | 40.9% | 93.9% | 6.0% |
| Verona | 2.33 | 42.4 | 6.4% | 19.9% | 6.6% | 1978 | $1,066 | 24.8% | 93.0% | 1.8% |
| Stuarts Draft | 2.45 | 44.2 | 11.7% | 17.7% | 5.4% | 1990 | $1,197 | 23.5% | 92.2% | 3.7% |
| Waynesboro | 2.35 | 40.8 | 11.7% | 34.1% | 8.0% | 1977 | $1,084 | 25.9% | 90.5% | 4.0% |
| Franks Mill | 2.57 | 52.2 | 4.4% | 6.5% | 4.8% | 1985 | $1,067 | 25.3% | 94.4% | 0.5% |
| Fort Defiance | 2.61 | 45.5 | 11.5% | 20.2% | 5.9% | 1984 | $1,176 | 30.6% | 90.0% | 5.1% |
| New Hope | 2.48 | 54.3 | 7.0% | 9.6% | 4.0% | 1980 | $1,024 | 20.9% | 87.4% | 8.5% |
All figures 2020–24.
Cities with similar populations: Frankfort Springs, PA · Sunville, PA · Sunspot, NM · Sunnyside, MS · Sunnyside, AK · St. Andrews, WA · South Olive, OH · Shannon, AR · Fox, MI · Swan Lake, MT
About these numbers
Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up Brand. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.
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