Florence, WI Demographics

Population 2,455 · Census ACS 2020–24

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Florence, WI map of median age by neighborhood
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Population and households in Florence

Household size in Florence

Household size, people per household
PeriodFlorenceWisconsinU.S.
2006–102.172.452.68
2010–142.402.472.73
2015–192.172.432.71
2020–241.992.402.65
Change−0.18−0.06−0.03
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Florence is a place of small households, averaging 1.99 people against 2.65 for the U.S., which points to many singles, couples and roommates and relatively few children. Household size has dropped from 2.17 in 2006–10, but in a place this small, survey estimates can swing a lot from one release to the next.

Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).

Median age in Florence

Median age, years
PeriodFlorenceWisconsinU.S.
2006–1046.638.837.7
2010–1448.839.938.6
2015–1953.640.939.6
2020–2455.541.440.1
Change+8.8+2.6+2.3
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Florence skews older: half of its residents are older than 55.5, well above the national median of 40.1. That usually means more empty nesters and retirees, and fewer young families.

Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).

Single-parent households in Florence

Single-parent households, % of households
PeriodFlorenceWisconsinU.S.
2006–108.3%10.4%12.3%
2010–148.6%10.5%12.3%
2015–196.6%10.0%11.6%
2020–2410.9%9.8%11.6%
Change+2.5 pts−0.6 pts−0.6 pts
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Single parents head just over one in ten households in Florence (10.9%), close to the national share of 11.6%. Single parents are more common here than in Wisconsin as a whole (9.8%).

Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).

Housing in Florence

Renters in Florence

Renters, % of occupied homes
PeriodFlorenceWisconsinU.S.
2006–1017.0%30.5%33.3%
2010–1416.1%32.3%35.6%
2015–1916.6%33.0%36.0%
2020–2410.7%32.2%34.8%
Change−6.3 pts+1.6 pts+1.5 pts
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Only 10.7% of households in Florence rent their homes, far below the national share of 34.8%, so most residents are owners who tend to stay put. Nearly six in ten owners (57.4%) have paid off their mortgages, well above the national share of 39.8%.

Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).

Vacant homes in Florence

Vacant homes, % of all homes
PeriodFlorenceWisconsinU.S.
2006–1053.2%10.5%11.4%
2010–1458.1%10.6%11.4%
2015–1958.0%10.1%11.1%
2020–2448.7%9.2%9.6%
Change−4.5 pts−1.3 pts−1.8 pts
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Vacancy is high in Florence: 48.7% of homes are empty, far above the national rate of 9.6%. In resort and lake areas that usually means seasonal and vacation homes; elsewhere it can point to weak demand.

Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).

Age of homes in Florence

Age of homes, median year built
PeriodFlorenceWisconsinU.S.
2006–10197519701974
2010–14197919711975
2015–19197919721977
2020–24197719741980
Change+2+5+6
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The typical home in Florence was built around 1977, about the same vintage as the country's housing overall (1980).

Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).

Rent in Florence

Rent, per month
PeriodFlorenceWisconsinU.S.
2006–10$519$758$965
2010–14$605$821$1,040
2015–19$505$904$1,213
2020–24$810$1,139$1,571
Change+$291+$380+$606
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The median renter in Florence pays $810 a month for rent and utilities, well below the national median of $1,571. Rent takes 25.2% of the typical renter's income, comfortably under the 30% mark often used to define affordable rent.

Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).

Education in Florence

Bachelor's degrees in Florence

Bachelor's degrees, % of adults 25+
PeriodFlorenceWisconsinU.S.
2006–1011.5%26.5%28.4%
2010–1415.2%28.0%29.6%
2015–1919.9%30.4%32.1%
2020–2428.1%33.6%35.6%
Change+16.6 pts+7.0 pts+7.2 pts
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Nearly three in ten adults 25 and older in Florence (28.1%) have a bachelor's degree or higher, below the national share of 35.6%.

Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).

High school graduates in Florence

High school graduates, % of adults 25+
PeriodFlorenceWisconsinU.S.
2006–1086.1%89.5%84.9%
2010–1488.6%90.7%86.1%
2015–1992.3%92.1%87.7%
2020–2493.7%93.3%89.3%
Change+7.6 pts+3.8 pts+4.3 pts
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High school completion in Florence is above the national rate: 93.7% of adults have a diploma, against 89.3%. Wisconsin as a whole looks much the same.

High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).

Jobs in Florence

Unemployment, % of the labor force
PeriodFlorenceWisconsinU.S.
2006–105.8%6.7%8.1%
2010–147.7%7.3%9.4%
2015–195.9%3.7%5.6%
2020–244.1%3.3%5.4%
Change−1.7 pts−3.4 pts−2.7 pts
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Jobs have been a little easier to find in Florence than nationally: unemployment was 4.1%, against 5.4%. Even so, the rate is higher than in Wisconsin as a whole (3.3%). Because the Census pools five years of responses (2020–24), these rates smooth over short swings and lag the current job market.

Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).

Florence compared with nearby cities

CityHousehold sizeMedian ageSingle parentsRentersVacant homesMedian year builtMedian rentBachelor's degreeHigh school diplomaUnemployment
Florence1.9955.510.9%10.7%48.7%1977$81028.1%93.7%4.1%
Spread Eagle1.9558.13.4%6.9%54.5%1979$97544.2%97.9%1.9%
Kingsford2.1645.34.3%20.1%5.3%1965$89630.3%97.6%4.5%
Iron Mountain2.0847.312.3%20.6%8.3%1964$85224.6%94.3%4.8%
Granite Bluff2.0452.35.0%6.0%17.1%1984$90231.0%98.6%2.2%
Merriman2.4145.12.2%5.3%15.8%1984$88926.0%99.1%3.5%
Randville2.0754.45.8%8.9%41.2%1976$97227.7%97.2%3.8%
Alpha2.0558.310.0%8.9%40.5%1971$87521.1%94.9%4.3%
Fence2.3459.75.8%6.6%69.0%1983$66714.3%85.5%1.2%
Shafer Location2.0858.610.3%8.1%41.3%1972$1,01020.6%95.7%4.0%
Quinnesec2.0153.06.7%7.1%8.1%1976$83614.4%97.8%3.3%

All figures 2020–24.

Cities with similar populations: Uvalda, GA · Country Club, MO · Crescent Springs, KY · Cuba, NM · Ethel, LA · Fryeburg, ME · Sac City, IA · Taft, FL · Union, OR · Anchorage, KY

About these numbers

Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up Florence. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.

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