Population 13,679 · Census ACS 2020–24
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Population and households in Shorewood
Household size in Shorewood
| Period | Shorewood | Milwaukee area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 2.21 | 2.51 | 2.45 | 2.68 |
| 2010–14 | 2.18 | 2.53 | 2.47 | 2.73 |
| 2015–19 | 2.25 | 2.51 | 2.43 | 2.71 |
| 2020–24 | 2.10 | 2.45 | 2.40 | 2.65 |
| Change | −0.10 | −0.06 | −0.06 | −0.03 |
Shorewood is a place of small households, averaging 2.10 people against 2.65 for the U.S., which points to many singles, couples and roommates and relatively few children. Since 2006–10, household size has dropped from 2.21, a much bigger shift than nationally. Only six of the 200 Wisconsin cities with 5,000+ people have smaller households.
Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).
Median age in Shorewood
| Period | Shorewood | Milwaukee area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 37.6 | 37.8 | 38.8 | 37.7 |
| 2010–14 | 38.8 | 38.7 | 39.9 | 38.6 |
| 2015–19 | 37.4 | 39.6 | 40.9 | 39.6 |
| 2020–24 | 40.0 | 39.8 | 41.4 | 40.1 |
| Change | +2.4 | +1.9 | +2.6 | +2.3 |
Half of the people in Shorewood are younger than 40.0 and half are older, close to the national median of 40.1. The median age has climbed from 37.6 in 2006–10, in line with the national trend. Residents skew youngest in the west and oldest in the southeast.
Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).
Single-parent households in Shorewood
| Period | Shorewood | Milwaukee area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 7.4% | 13.0% | 10.4% | 12.3% |
| 2010–14 | 7.8% | 12.8% | 10.5% | 12.3% |
| 2015–19 | 9.2% | 12.2% | 10.0% | 11.6% |
| 2020–24 | 6.0% | 12.2% | 9.8% | 11.6% |
| Change | −1.4 pts | −0.8 pts | −0.6 pts | −0.6 pts |
Single parents head only 6.0% of households in Shorewood, well below the national share of 11.6%. Since 2006–10, the single-parent share has edged down 1.4 points, in line with the national trend. Shorewood has a lower share of single-parent households than the great majority of Wisconsin cities.
Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).
Housing in Shorewood
Renters in Shorewood
| Period | Shorewood | Milwaukee area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 53.4% | 37.2% | 30.5% | 33.3% |
| 2010–14 | 51.5% | 39.1% | 32.3% | 35.6% |
| 2015–19 | 51.6% | 39.9% | 33.0% | 36.0% |
| 2020–24 | 54.5% | 39.6% | 32.2% | 34.8% |
| Change | +1.1 pts | +2.4 pts | +1.6 pts | +1.5 pts |
Most households in Shorewood rent: 54.5% of occupied homes are rented, far above the national share of 34.8%. Expect more apartments, and more turnover, than in owner-heavy areas. More than a third of owners (35.7%) have paid off their mortgages, below the national share of 39.8%. Only one other Wisconsin city with 5,000+ people has a higher share of renters.
Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).
Vacant homes in Shorewood
| Period | Shorewood | Milwaukee area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 7.6% | 8.4% | 10.5% | 11.4% |
| 2010–14 | 4.5% | 8.1% | 10.6% | 11.4% |
| 2015–19 | 5.2% | 7.8% | 10.1% | 11.1% |
| 2020–24 | 5.0% | 7.2% | 9.2% | 9.6% |
| Change | −2.6 pts | −1.2 pts | −1.3 pts | −1.8 pts |
Only 5.0% of homes in Shorewood are vacant, far below the national rate of 9.6%, which usually means strong demand for housing. Vacancy is down 2.6 points from 2006–10, in line with the national trend.
Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).
Age of homes in Shorewood
| Period | Shorewood | Milwaukee area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 1946 | 1964 | 1970 | 1974 |
| 2010–14 | 1944 | 1965 | 1971 | 1975 |
| 2015–19 | 1946 | 1966 | 1972 | 1977 |
| 2020–24 | 1945 | 1968 | 1974 | 1980 |
| Change | −1 | +4 | +5 | +6 |
The housing in Shorewood is old by national standards: the median home dates to 1945, against 1980 for the U.S., so buyers will find more older houses, some of them due for updates. The newest homes are mostly in the southwest, the oldest in the north. Only one other Wisconsin city with 5,000+ people has older homes.
Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).
Rent in Shorewood
| Period | Shorewood | Milwaukee area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | $822 | $849 | $758 | $965 |
| 2010–14 | $932 | $928 | $821 | $1,040 |
| 2015–19 | $1,022 | $1,022 | $904 | $1,213 |
| 2020–24 | $1,364 | $1,290 | $1,139 | $1,571 |
| Change | +$542 | +$441 | +$380 | +$606 |
Rent in Shorewood runs $1,364 a month at the median, utilities included, below the U.S. median of $1,571. Still, rents here are higher than in the Milwaukee area overall ($1,290). Rent has climbed $542 a month since 2006–10, up 66%, faster than rents rose nationally. The typical renter here spends 27.1% of household income on rent, just under the 30% mark often used to define affordable rent, and a smaller share than renters pay nationally.
Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).
Education in Shorewood
Bachelor's degrees in Shorewood
| Period | Shorewood | Milwaukee area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 65.6% | 31.0% | 26.5% | 28.4% |
| 2010–14 | 67.8% | 32.9% | 28.0% | 29.6% |
| 2015–19 | 72.6% | 35.4% | 30.4% | 32.1% |
| 2020–24 | 74.9% | 39.2% | 33.6% | 35.6% |
| Change | +9.2 pts | +8.1 pts | +7.0 pts | +7.2 pts |
Shorewood is highly educated: about three-quarters of adults 25 and older (74.9%) hold at least a bachelor's degree, far above the national share of 35.6%. Since 2006–10, the share with a degree has risen 9.2 points, in line with the national trend. Only one other Wisconsin city with 5,000+ people has a higher share of college graduates.
Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
High school graduates in Shorewood
| Period | Shorewood | Milwaukee area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 96.9% | 88.5% | 89.5% | 84.9% |
| 2010–14 | 96.8% | 89.5% | 90.7% | 86.1% |
| 2015–19 | 98.6% | 91.0% | 92.1% | 87.7% |
| 2020–24 | 97.7% | 92.2% | 93.3% | 89.3% |
| Change | +0.8 pts | +3.7 pts | +3.8 pts | +4.3 pts |
Finishing high school is nearly universal in Shorewood: 97.7% of adults 25 and older have a diploma or equivalent, well above the national rate of 89.3%. Since 2006–10, the share with a diploma has edged up 0.8 points, a smaller shift than nationally. Shorewood has a higher share of high school graduates than the great majority of Wisconsin cities.
High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
Jobs in Shorewood
| Period | Shorewood | Milwaukee area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 6.0% | 7.7% | 6.7% | 8.1% |
| 2010–14 | 4.9% | 8.7% | 7.3% | 9.4% |
| 2015–19 | 3.2% | 4.5% | 3.7% | 5.6% |
| 2020–24 | 3.1% | 4.0% | 3.3% | 5.4% |
| Change | −2.9 pts | −3.7 pts | −3.4 pts | −2.7 pts |
Unemployment in Shorewood has been low: just 3.1% of the labor force was out of work and looking, well below the national rate of 5.4%. Since 2006–10, unemployment has fallen 2.9 points, mirroring the country. Each figure pools five years of surveys (2020–24), so it describes that whole stretch rather than today's job market.
Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).
Shorewood compared with nearby cities
| City | Household size | Median age | Single parents | Renters | Vacant homes | Median year built | Median rent | Bachelor's degree | High school diploma | Unemployment |
|---|---|---|---|---|---|---|---|---|---|---|
| Shorewood | 2.10 | 40.0 | 6.0% | 54.5% | 5.0% | 1945 | $1,364 | 74.9% | 97.7% | 3.1% |
| Whitefish Bay | 2.77 | 39.2 | 5.2% | 17.8% | 3.7% | 1944 | $1,332 | 81.6% | 98.9% | 2.5% |
| Glendale | 2.19 | 43.5 | 9.5% | 30.5% | 7.3% | 1965 | $1,316 | 57.7% | 95.6% | 2.9% |
| Milwaukee area | 2.45 | 39.8 | 12.2% | 39.6% | 7.2% | 1968 | $1,290 | 39.2% | 92.2% | 4.0% |
| Fox Point | 2.57 | 44.3 | 3.6% | 25.1% | 5.2% | 1955 | $1,811 | 72.8% | 96.6% | 0.9% |
| River Hills | 2.77 | 47.6 | 3.6% | 10.3% | 7.4% | 1966 | $1,958 | 74.4% | 97.8% | 1.9% |
| Bayside | 2.56 | 45.5 | 4.2% | 14.5% | 8.5% | 1968 | $1,687 | 72.3% | 97.0% | 3.0% |
| West Milwaukee | 2.15 | 32.8 | 19.1% | 66.2% | 7.5% | 1949 | $962 | 19.4% | 91.7% | 1.9% |
| Wauwatosa | 2.21 | 39.5 | 7.9% | 39.3% | 5.7% | 1957 | $1,451 | 63.7% | 98.2% | 2.2% |
| Brown Deer | 2.22 | 40.2 | 13.0% | 34.8% | 7.0% | 1972 | $1,301 | 42.0% | 93.6% | 4.6% |
| St. Francis | 1.72 | 52.2 | 6.1% | 45.3% | 5.8% | 1966 | $1,036 | 30.5% | 93.5% | 3.2% |
All figures 2020–24.
Cities with similar populations: Guymon, OK · Speedway, IN · Sparta, MI · Southern Pines, NC · Haysville, KS · Hartsdale, NY · Harrisonville, MO · Hamilton, MT · Half Moon Bay, CA · Gwynn Oak, MD
About these numbers
Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up Shorewood. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.
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