Population 14,770 · Census ACS 2020–24
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Population and households in Whitefish Bay
Household size in Whitefish Bay
| Period | Whitefish Bay | Milwaukee area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 2.66 | 2.51 | 2.45 | 2.68 |
| 2010–14 | 2.66 | 2.53 | 2.47 | 2.73 |
| 2015–19 | 2.67 | 2.51 | 2.43 | 2.71 |
| 2020–24 | 2.77 | 2.45 | 2.40 | 2.65 |
| Change | +0.11 | −0.06 | −0.06 | −0.03 |
Households in Whitefish Bay average 2.77 people, a bit above the national 2.65, so families with children are somewhat more common here. Household size has climbed from 2.66 in 2006–10, even as the national average fell. Only three of the 200 Wisconsin cities with 5,000+ people have larger households.
Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).
Median age in Whitefish Bay
| Period | Whitefish Bay | Milwaukee area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 40.8 | 37.8 | 38.8 | 37.7 |
| 2010–14 | 40.6 | 38.7 | 39.9 | 38.6 |
| 2015–19 | 40.1 | 39.6 | 40.9 | 39.6 |
| 2020–24 | 39.2 | 39.8 | 41.4 | 40.1 |
| Change | −1.7 | +1.9 | +2.6 | +2.3 |
At 39.2, the median age in Whitefish Bay is close to the national median of 40.1, so its age mix looks much like the country's. The median age has dropped from 40.8 in 2006–10, even as the national median rose. The youngest areas are in the west, the oldest in the southeast.
Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).
Single-parent households in Whitefish Bay
| Period | Whitefish Bay | Milwaukee area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 6.1% | 13.0% | 10.4% | 12.3% |
| 2010–14 | 6.8% | 12.8% | 10.5% | 12.3% |
| 2015–19 | 10.0% | 12.2% | 10.0% | 11.6% |
| 2020–24 | 5.2% | 12.2% | 9.8% | 11.6% |
| Change | −0.9 pts | −0.8 pts | −0.6 pts | −0.6 pts |
Single parents head only 5.2% of households in Whitefish Bay, well below the national share of 11.6%. The single-parent share is down 0.9 points from 2006–10, in line with the national trend. Of the 200 Wisconsin cities with 5,000+ people, only 17 have a lower share of single-parent households.
Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).
Housing in Whitefish Bay
Renters in Whitefish Bay
| Period | Whitefish Bay | Milwaukee area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 16.2% | 37.2% | 30.5% | 33.3% |
| 2010–14 | 19.7% | 39.1% | 32.3% | 35.6% |
| 2015–19 | 20.3% | 39.9% | 33.0% | 36.0% |
| 2020–24 | 17.8% | 39.6% | 32.2% | 34.8% |
| Change | +1.6 pts | +2.4 pts | +1.6 pts | +1.5 pts |
Only 17.8% of households in Whitefish Bay rent their homes, far below the national share of 34.8%, so most residents are owners who tend to stay put. Among homeowners, 31.3% have no mortgage at all, below the national share of 39.8%. Rentals cluster in the southwest; owners are most common in the southeast. The renter share has risen 1.6 points since 2006–10, as it has nationally.
Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).
Vacant homes in Whitefish Bay
| Period | Whitefish Bay | Milwaukee area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 4.6% | 8.4% | 10.5% | 11.4% |
| 2010–14 | 4.6% | 8.1% | 10.6% | 11.4% |
| 2015–19 | 6.4% | 7.8% | 10.1% | 11.1% |
| 2020–24 | 3.7% | 7.2% | 9.2% | 9.6% |
| Change | −0.9 pts | −1.2 pts | −1.3 pts | −1.8 pts |
Only 3.7% of homes in Whitefish Bay are vacant, far below the national rate of 9.6%, which usually means strong demand for housing. Vacancy is down 0.9 points from 2006–10, mirroring the country. Whitefish Bay has a lower vacancy rate than the great majority of Wisconsin cities.
Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).
Age of homes in Whitefish Bay
| Period | Whitefish Bay | Milwaukee area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 1944 | 1964 | 1970 | 1974 |
| 2010–14 | 1944 | 1965 | 1971 | 1975 |
| 2015–19 | 1943 | 1966 | 1972 | 1977 |
| 2020–24 | 1944 | 1968 | 1974 | 1980 |
| Change | +0 | +4 | +5 | +6 |
The housing in Whitefish Bay is old by national standards: the median home dates to 1944, against 1980 for the U.S., so buyers will find more older houses, some of them due for updates. Newer construction is concentrated in the southwest, while the east has the oldest housing. Whitefish Bay has the oldest homes of any Wisconsin city with 5,000+ people.
Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).
Rent in Whitefish Bay
| Period | Whitefish Bay | Milwaukee area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | $1,094 | $849 | $758 | $965 |
| 2010–14 | $1,175 | $928 | $821 | $1,040 |
| 2015–19 | $1,249 | $1,022 | $904 | $1,213 |
| 2020–24 | $1,332 | $1,290 | $1,139 | $1,571 |
| Change | +$238 | +$441 | +$380 | +$606 |
The median renter in Whitefish Bay pays $1,332 a month for rent and utilities, below the national median of $1,571. Rents are up $238 a month from 2006–10, a 22% rise, a slower climb than the nation's. The typical renter here spends 24.9% of household income on rent, comfortably under the 30% mark often used to define affordable rent, and a smaller share than renters pay nationally. Rents run highest in the southwest and lowest in the northwest.
Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).
Education in Whitefish Bay
Bachelor's degrees in Whitefish Bay
| Period | Whitefish Bay | Milwaukee area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 77.6% | 31.0% | 26.5% | 28.4% |
| 2010–14 | 76.2% | 32.9% | 28.0% | 29.6% |
| 2015–19 | 75.7% | 35.4% | 30.4% | 32.1% |
| 2020–24 | 81.6% | 39.2% | 33.6% | 35.6% |
| Change | +4.1 pts | +8.1 pts | +7.0 pts | +7.2 pts |
Whitefish Bay is highly educated: about eight in ten adults 25 and older (81.6%) hold at least a bachelor's degree, far above the national share of 35.6%. The share with a degree is up 4.1 points from 2006–10, as it has nationally. Whitefish Bay has the highest share of college graduates of any Wisconsin city with 5,000+ people.
Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
High school graduates in Whitefish Bay
| Period | Whitefish Bay | Milwaukee area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 98.1% | 88.5% | 89.5% | 84.9% |
| 2010–14 | 98.4% | 89.5% | 90.7% | 86.1% |
| 2015–19 | 97.4% | 91.0% | 92.1% | 87.7% |
| 2020–24 | 98.9% | 92.2% | 93.3% | 89.3% |
| Change | +0.8 pts | +3.7 pts | +3.8 pts | +4.3 pts |
Finishing high school is nearly universal in Whitefish Bay: 98.9% of adults 25 and older have a diploma or equivalent, well above the national rate of 89.3%. The share with a diploma has edged up 0.8 points since 2006–10, a smaller shift than nationally. Only three of the 200 Wisconsin cities with 5,000+ people have a higher share of high school graduates.
High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
Jobs in Whitefish Bay
| Period | Whitefish Bay | Milwaukee area | Wisconsin | U.S. |
|---|---|---|---|---|
| 2006–10 | 4.5% | 7.7% | 6.7% | 8.1% |
| 2010–14 | 4.9% | 8.7% | 7.3% | 9.4% |
| 2015–19 | 2.2% | 4.5% | 3.7% | 5.6% |
| 2020–24 | 2.5% | 4.0% | 3.3% | 5.4% |
| Change | −2.0 pts | −3.7 pts | −3.4 pts | −2.7 pts |
The job market in Whitefish Bay has been strong: just 2.5% of the labor force was out of work and looking, well below the national rate of 5.4%. Unemployment has fallen 2.0 points since 2006–10, as it has nationally. Because the Census pools five years of responses (2020–24), these rates smooth over short swings and lag the current job market.
Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).
Whitefish Bay compared with nearby cities
| City | Household size | Median age | Single parents | Renters | Vacant homes | Median year built | Median rent | Bachelor's degree | High school diploma | Unemployment |
|---|---|---|---|---|---|---|---|---|---|---|
| Whitefish Bay | 2.77 | 39.2 | 5.2% | 17.8% | 3.7% | 1944 | $1,332 | 81.6% | 98.9% | 2.5% |
| Shorewood | 2.10 | 40.0 | 6.0% | 54.5% | 5.0% | 1945 | $1,364 | 74.9% | 97.7% | 3.1% |
| Glendale | 2.19 | 43.5 | 9.5% | 30.5% | 7.3% | 1965 | $1,316 | 57.7% | 95.6% | 2.9% |
| Fox Point | 2.57 | 44.3 | 3.6% | 25.1% | 5.2% | 1955 | $1,811 | 72.8% | 96.6% | 0.9% |
| River Hills | 2.77 | 47.6 | 3.6% | 10.3% | 7.4% | 1966 | $1,958 | 74.4% | 97.8% | 1.9% |
| Bayside | 2.56 | 45.5 | 4.2% | 14.5% | 8.5% | 1968 | $1,687 | 72.3% | 97.0% | 3.0% |
| Milwaukee area | 2.45 | 39.8 | 12.2% | 39.6% | 7.2% | 1968 | $1,290 | 39.2% | 92.2% | 4.0% |
| Brown Deer | 2.22 | 40.2 | 13.0% | 34.8% | 7.0% | 1972 | $1,301 | 42.0% | 93.6% | 4.6% |
| Wauwatosa | 2.21 | 39.5 | 7.9% | 39.3% | 5.7% | 1957 | $1,451 | 63.7% | 98.2% | 2.2% |
| West Milwaukee | 2.15 | 32.8 | 19.1% | 66.2% | 7.5% | 1949 | $962 | 19.4% | 91.7% | 1.9% |
| Mequon | 2.57 | 46.6 | 7.1% | 13.8% | 8.0% | 1983 | $2,572 | 69.2% | 98.8% | 2.5% |
All figures 2020–24.
Cities with similar populations: Orange Park, FL · Newman, CA · Newtown, CT · North Mankato, MN · Northampton, MA · Northborough, MA · Northview, MI · Norwalk, IA · Oil City, PA · New Ulm, MN
About these numbers
Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up Whitefish Bay. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.
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