Population 9,206 · Census ACS 2020–24
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Median age by neighborhoodHistory and comparison ↓︎
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Population and households in Willard
Household size in Willard
| Period | Willard | Missouri | U.S. |
|---|---|---|---|
| 2006–10 | 2.75 | 2.49 | 2.68 |
| 2010–14 | 2.57 | 2.52 | 2.73 |
| 2015–19 | 2.63 | 2.50 | 2.71 |
| 2020–24 | 2.77 | 2.49 | 2.65 |
| Change | +0.02 | −0.00 | −0.03 |
The typical household in Willard holds 2.77 people, slightly more than the U.S. average of 2.65. Households are largest in the west and smallest in the southeast. Willard has larger households than the great majority of Missouri cities.
Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).
Median age in Willard
| Period | Willard | Missouri | U.S. |
|---|---|---|---|
| 2006–10 | 35.4 | 38.4 | 37.7 |
| 2010–14 | 37.8 | 39.2 | 38.6 |
| 2015–19 | 39.4 | 40.0 | 39.6 |
| 2020–24 | 37.8 | 40.1 | 40.1 |
| Change | +2.4 | +1.7 | +2.3 |
Willard is a little younger than the country as a whole: its median age is 37.8, against 40.1 nationally. Since 2006–10, the median age has climbed from 35.4, in line with the national trend. Residents skew youngest in the south and oldest in the northeast.
Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).
Single-parent households in Willard
| Period | Willard | Missouri | U.S. |
|---|---|---|---|
| 2006–10 | 10.6% | 11.3% | 12.3% |
| 2010–14 | 8.8% | 11.4% | 12.3% |
| 2015–19 | 9.2% | 10.9% | 11.6% |
| 2020–24 | 8.0% | 11.0% | 11.6% |
| Change | −2.6 pts | −0.3 pts | −0.6 pts |
Single-parent households are relatively rare in Willard: 8.0% of households, against 11.6% nationally. The single-parent share is down 2.6 points from 2006–10, a much bigger shift than nationally.
Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).
Housing in Willard
Renters in Willard
| Period | Willard | Missouri | U.S. |
|---|---|---|---|
| 2006–10 | 22.2% | 30.0% | 33.3% |
| 2010–14 | 22.7% | 32.1% | 35.6% |
| 2015–19 | 18.5% | 33.2% | 36.0% |
| 2020–24 | 20.3% | 31.9% | 34.8% |
| Change | −1.9 pts | +1.9 pts | +1.5 pts |
Willard is largely a place of homeowners: only 20.3% of households rent, far below the national share of 34.8%. Owner-heavy areas like this tend to see less turnover. Nearly four in ten owners (37.3%) have paid off their mortgages, about the same as nationally. Since 2006–10, the renter share has fallen 1.9 points, even as the national share rose.
Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).
Vacant homes in Willard
| Period | Willard | Missouri | U.S. |
|---|---|---|---|
| 2006–10 | 10.1% | 11.6% | 11.4% |
| 2010–14 | 7.9% | 12.0% | 11.4% |
| 2015–19 | 5.7% | 12.2% | 11.1% |
| 2020–24 | 4.3% | 10.5% | 9.6% |
| Change | −5.7 pts | −1.1 pts | −1.8 pts |
Empty homes are scarce in Willard: just 4.3% sit vacant, compared with 9.6% nationally, a sign of a tight housing market. Since 2006–10, vacancy has fallen 5.7 points, a much bigger shift than nationally. Willard has a lower vacancy rate than the great majority of Missouri cities.
Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).
Age of homes in Willard
| Period | Willard | Missouri | U.S. |
|---|---|---|---|
| 2006–10 | 1985 | 1974 | 1974 |
| 2010–14 | 1991 | 1975 | 1975 |
| 2015–19 | 1990 | 1976 | 1977 |
| 2020–24 | 1993 | 1978 | 1980 |
| Change | +7 | +4 | +6 |
Willard has newer housing than the country as a whole: the median home was built in 1993, versus 1980 nationally. The median year built has moved up from 1985 in 2006–10, a sign of steady new building. The newest homes are mostly in the southeast, the oldest in the center.
Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).
Rent in Willard
| Period | Willard | Missouri | U.S. |
|---|---|---|---|
| 2006–10 | $776 | $740 | $965 |
| 2010–14 | $772 | $816 | $1,040 |
| 2015–19 | $862 | $899 | $1,213 |
| 2020–24 | $1,109 | $1,122 | $1,571 |
| Change | +$333 | +$383 | +$606 |
A typical rental in Willard costs $1,109 a month with utilities, well below the national median of $1,571. Rent has climbed $333 a month since 2006–10, up 43%, a slower climb than the nation's. Rent takes 27.3% of the typical renter's income, just under the 30% mark often used to define affordable rent. Rents run highest in the west and lowest in the northeast.
Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).
Education in Willard
Bachelor's degrees in Willard
| Period | Willard | Missouri | U.S. |
|---|---|---|---|
| 2006–10 | 24.1% | 26.0% | 28.4% |
| 2010–14 | 21.7% | 27.3% | 29.6% |
| 2015–19 | 28.1% | 29.6% | 32.1% |
| 2020–24 | 30.1% | 32.6% | 35.6% |
| Change | +5.9 pts | +6.6 pts | +7.2 pts |
College degrees are a little less common in Willard than nationally: 30.1% of adults 25 and older have a bachelor's or higher, against 35.6%. The picture is much the same across Missouri. The share with a degree has risen 5.9 points since 2006–10, mirroring the country.
Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
High school graduates in Willard
| Period | Willard | Missouri | U.S. |
|---|---|---|---|
| 2006–10 | 91.2% | 86.8% | 84.9% |
| 2010–14 | 91.0% | 88.3% | 86.1% |
| 2015–19 | 90.5% | 90.0% | 87.7% |
| 2020–24 | 96.5% | 91.8% | 89.3% |
| Change | +5.3 pts | +5.1 pts | +4.3 pts |
High school completion is high in Willard: 96.5% of adults 25 and older have a diploma or equivalent, well above the national rate of 89.3%. Since 2006–10, the share with a diploma has risen 5.3 points, as it has nationally. Willard has a higher share of high school graduates than the great majority of Missouri cities.
High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).
Jobs in Willard
| Period | Willard | Missouri | U.S. |
|---|---|---|---|
| 2006–10 | 3.7% | 7.4% | 8.1% |
| 2010–14 | 5.7% | 8.4% | 9.4% |
| 2015–19 | 1.9% | 4.6% | 5.6% |
| 2020–24 | 3.4% | 4.1% | 5.4% |
| Change | −0.3 pts | −3.3 pts | −2.7 pts |
Unemployment in Willard runs below the national rate: 3.4% of the labor force was out of work and looking, against 5.4% nationally. Missouri as a whole looks much the same. Each figure pools five years of surveys (2020–24), so it describes that whole stretch rather than today's job market.
Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).
Willard compared with nearby cities
| City | Household size | Median age | Single parents | Renters | Vacant homes | Median year built | Median rent | Bachelor's degree | High school diploma | Unemployment |
|---|---|---|---|---|---|---|---|---|---|---|
| Willard | 2.77 | 37.8 | 8.0% | 20.3% | 4.3% | 1993 | $1,109 | 30.1% | 96.5% | 3.4% |
| Glidewell | 2.48 | 49.9 | 10.1% | 9.9% | 7.2% | 1992 | $851 | 36.2% | 99.0% | 0.8% |
| Walnut Grove | 2.53 | 46.5 | 6.4% | 14.0% | 7.4% | 1980 | $946 | 17.3% | 91.1% | 1.5% |
| Bois D Arc | 2.43 | 47.2 | 4.6% | 14.7% | 2.9% | 1983 | $861 | 31.4% | 93.9% | 0.9% |
| Brighton | 2.81 | 41.8 | 5.2% | 13.0% | 8.9% | 1989 | $904 | 18.9% | 90.2% | 0.2% |
| Ash Grove | 2.66 | 37.9 | 7.9% | 17.7% | 9.0% | 1982 | $836 | 29.9% | 95.0% | 2.4% |
| Valley Water Mills | 2.47 | 48.2 | 10.6% | 11.8% | 5.1% | 1986 | $983 | 33.9% | 98.2% | 4.3% |
| Fruitland | 2.77 | 42.8 | 4.4% | 13.4% | 4.8% | 1987 | $780 | 21.1% | 91.9% | 0.1% |
| Pleasant Hope | 2.92 | 41.0 | 7.0% | 14.5% | 8.7% | 1990 | $943 | 23.1% | 90.4% | 0.4% |
| Morrisville | 2.64 | 44.5 | 4.2% | 25.1% | 6.3% | 1993 | $785 | 9.9% | 90.5% | 7.7% |
| Eudora | 2.45 | 52.5 | 6.2% | 24.1% | 16.8% | 1980 | $835 | 12.1% | 93.8% | 0.0% |
All figures 2020–24.
Cities with similar populations: Princeton, IL · North Madison, OH · North Sarasota, FL · North Versailles, PA · North Weeki Wachee, FL · Northfield, NJ · Poplar Grove, IL · Port Salerno, FL · Portland, IN · Portland, MI
About these numbers
Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up Willard. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.
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