The map below shows median household income in 72104 by area. High-earning areas are in green, moderate-earning areas are in yellow, and low-earning areas are in red.
The map below shows median household income in 72104 by area. High-earning areas are in green, moderate-earning areas are in yellow, and low-earning areas are in red.

The median household income in 72104 is $61,644. This means 72104 income is lower than the median income in the United States, with zip household incomes in the 27th percentile.
Education is usually most correlated with income, and in 72104 18% of adults have bachelor’s degrees or higher versus 36% nationwide. 72% of zip codes have higher median household incomes, and 26% of zip codes have lower median household income. Compared to nearby zip codes, family and household incomes are lower. Median income ranges from a low of $19,474 to a high of $96,406 in some neighborhoods.
Higher income areas are typically found in the northeast parts of the zip, and lower income areas are in the west areas.
Source for the income and education figures above: BestNeighborhood calculations from the U.S. Census Bureau, American Community Survey (ACS) 2020-2024 5-year estimates.
The per capita income in 72104, AR is $25,964 a year. Per capita income differs from household income in that it will appear lower in areas with more children and where only one adult is employed. The map shows which parts of the zip are higher or lower than this average: high-earning areas are in green, and low-earning areas of 72104 are in red.
Source: BestNeighborhood calculations from the U.S. Census Bureau, American Community Survey (ACS) 2020-2024 5-year estimates.

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