72328 is a true toss-up. About 49% of voters here vote Democratic and 51% Republican.
About 48% of adults in 72328 typically vote, below the U.S. average of about 62%. Among adults in 72328, ~24% vote Democratic, ~24% Republican, and ~52% don't vote. The map below shows estimated turnout by block group.
How 72328 compares
Among zip codes within 15 miles, 72328 sits roughly in the middle of the political spectrum, with 7 neighbors leaning further in the place's direction and 3 leaning the other way.
72328 runs about 29 points more Democratic than Arkansas as a whole.
Politics vary noticeably by block within 72328. The east side runs the most Democratic (Even) and the southeast side runs the most Republican (R+33), a spread of about 34 points.
Why 72328 leans the way it does
Density, race composition, education, and family structure all sit close to their national averages in 72328. The lean here lands roughly where demographic data alone would predict.
Preventive-care access and voter turnout
Places with limited routine preventive-care access tend to turn out at a lower rate; 72328, AR sits in the bottom tenth nationally on this measure. Dental visits do not drive turnout; the rate reflects income, insurance, and healthcare access, which line up with who votes.
Why turnout in 72328 looks the way it does
Areas with limited routine healthcare access turn out at lower rates. 72328 is in the bottom quarter nationally for routine-care measures such as insurance coverage, preventive screenings, and dental visits. The dental-visit rate here is about 43%, about 9 points below the Arkansas average of 51%. Renters vote less often than owners, and about 48% of households in 72328 rent, compared to around 28% in nearby zip codes. High food insecurity lines up with lower turnout, and about 32% of adults in 72328 report food insecurity, above 95% of zip codes. Learn more about the findings and methodology on the political spectrum map.
Nearby Zip Codes
Sources and methodology
Precinct-level voting records used to fit the model come from Arkansas Secretary of State, Elections, distributed by the Voting and Election Science Team. Demographic inputs come from the U.S. Census Bureau (ACS 5-year estimates and the 2020 Decennial Census). Health and environmental inputs come from the CDC (PLACES and the Environmental Justice Index). Land cover comes from the USGS and EPA. Election-day and lead-up weather come from PRISM 4km daily grids and the NOAA Global Historical Climatology Network. Mail-voting and election-administration patterns come from the MIT Election Lab's Survey of the Performance of American Elections. Block-group crime detail comes from CrimeGrade. Internet data and modeling support provided by ISPreports.org.
Modeling and analysis by the BestNeighborhood data science team. Full methodology and findings: political spectrum map.
Methodology reviewed by the BestNeighborhood data team. Last updated May 2026.