53402, WI Demographics

Population 34,469 · Census ACS 2020–24

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53402, WI map of median age by neighborhood
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Population and households in ZIP 53402

Household size in ZIP 53402

Household size, people per household
PeriodZIP 53402WisconsinU.S.
2006–102.512.452.68
2010–142.552.472.73
2015–192.462.432.71
2020–242.432.402.65
Change−0.08−0.06−0.03
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The average household in ZIP 53402 has 2.43 people, under the U.S. average of 2.65. Since 2006–10, household size has edged down from 2.51, mirroring the country. The biggest households, usually families with children, are concentrated in the north.

Household size: the average number of people living in each occupied home. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25010).

Median age in ZIP 53402

Median age, years
PeriodZIP 53402WisconsinU.S.
2006–1039.838.837.7
2010–1440.539.938.6
2015–1942.340.939.6
2020–2443.141.440.1
Change+3.3+2.6+2.3
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The median resident of ZIP 53402 is 43.1 years old, older than the national median of 40.1. The median age has climbed from 39.8 in 2006–10, as it has nationally. Residents skew youngest in the south and oldest in the northeast.

Median age: the age that splits residents into two equal halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B01002).

Single-parent households in ZIP 53402

Single-parent households, % of households
PeriodZIP 53402WisconsinU.S.
2006–1012.7%10.4%12.3%
2010–1413.8%10.5%12.3%
2015–1912.1%10.0%11.6%
2020–2411.7%9.8%11.6%
Change−1.0 pts−0.6 pts−0.6 pts
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Single parents head nearly one in eight households in ZIP 53402 (11.7%), close to the national share of 11.6%. Single parents are more common here than in Wisconsin as a whole (9.8%). The single-parent share is down 1.0 points from 2006–10, mirroring the country.

Single-parent households: households where one adult with no spouse present lives with children under 18. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B11003).

Housing in ZIP 53402

Renters in ZIP 53402

Renters, % of occupied homes
PeriodZIP 53402WisconsinU.S.
2006–1028.0%30.5%33.3%
2010–1428.9%32.3%35.6%
2015–1928.9%33.0%36.0%
2020–2427.8%32.2%34.8%
Change−0.2 pts+1.6 pts+1.5 pts
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More than a quarter of households in ZIP 53402 rent their homes (27.8%), below the national share of 34.8%; the rest own. Among homeowners, 38.5% have no mortgage at all, about the same as nationally. Renting is most common in the southeast and least common in the northeast.

Renters: occupied homes that are rented rather than owned. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25003).

Vacant homes in ZIP 53402

Vacant homes, % of all homes
PeriodZIP 53402WisconsinU.S.
2006–109.0%10.5%11.4%
2010–149.3%10.6%11.4%
2015–196.8%10.1%11.1%
2020–247.5%9.2%9.6%
Change−1.5 pts−1.3 pts−1.8 pts
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Fewer homes sit empty in ZIP 53402 than nationally: 7.5%, against 9.6% for the U.S. Vacancy has fallen 1.5 points since 2006–10, in line with the national trend.

Vacant homes: homes with no one living in them, including vacation homes and homes for sale or rent. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25002).

Age of homes in ZIP 53402

Age of homes, median year built
PeriodZIP 53402WisconsinU.S.
2006–10196519701974
2010–14196419711975
2015–19196619721977
2020–24196519741980
Change−0+5+6
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The housing in ZIP 53402 is old by national standards: the median home dates to 1965, against 1980 for the U.S., so buyers will find more older houses, some of them due for updates. Newer construction is concentrated in the north, while the southeast has the oldest housing.

Age of homes: the year that splits the housing stock into older and newer halves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25035).

Rent in ZIP 53402

Rent, per month
PeriodZIP 53402WisconsinU.S.
2006–10$773$758$965
2010–14$867$821$1,040
2015–19$933$904$1,213
2020–24$1,198$1,139$1,571
Change+$425+$380+$606
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Rent in ZIP 53402 runs $1,198 a month at the median, utilities included, well below the U.S. median of $1,571. Still, rents here are higher than in Wisconsin as a whole ($1,139). Rents are up $425 a month from 2006–10, a 55% rise, a slower climb than the nation's. The typical renter here spends 31.7% of household income on rent, just over the 30% mark often used to define affordable rent.

Rent: monthly rent plus the utilities renters pay themselves. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B25064).

Education in ZIP 53402

Bachelor's degrees in ZIP 53402

Bachelor's degrees, % of adults 25+
PeriodZIP 53402WisconsinU.S.
2006–1029.9%26.5%28.4%
2010–1430.2%28.0%29.6%
2015–1928.3%30.4%32.1%
2020–2431.1%33.6%35.6%
Change+1.2 pts+7.0 pts+7.2 pts
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College degrees are a little less common in ZIP 53402 than nationally: 31.1% of adults 25 and older have a bachelor's or higher, against 35.6%. The share with a degree has edged up 1.2 points since 2006–10, a smaller shift than nationally. College graduates are most concentrated in the northeast and least in the southeast.

Bachelor's degrees: adults 25 and older with a bachelor's degree or higher. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).

High school graduates in ZIP 53402

High school graduates, % of adults 25+
PeriodZIP 53402WisconsinU.S.
2006–1090.7%89.5%84.9%
2010–1490.1%90.7%86.1%
2015–1991.5%92.1%87.7%
2020–2492.9%93.3%89.3%
Change+2.1 pts+3.8 pts+4.3 pts
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High school completion in ZIP 53402 is above the national rate: 92.9% of adults have a diploma or equivalent, against 89.3%. That is in line with the rest of Wisconsin. Since 2006–10, the share with a diploma has risen 2.1 points, mirroring the country.

High school graduates: adults 25 and older with a high school diploma, GED or more. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B15003).

Jobs in ZIP 53402

Unemployment, % of the labor force
PeriodZIP 53402WisconsinU.S.
2006–108.7%6.7%8.1%
2010–1410.2%7.3%9.4%
2015–194.4%3.7%5.6%
2020–243.6%3.3%5.4%
Change−5.1 pts−3.4 pts−2.7 pts
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Unemployment in ZIP 53402 runs below the national rate: 3.6% of the labor force was out of work and looking, against 5.4% nationally. Since 2006–10, unemployment has fallen 5.1 points, as it has nationally. Each figure pools five years of surveys (2020–24), so it describes that whole stretch rather than today's job market.

Unemployment: people looking for work as a share of everyone working or looking. Source: BestNeighborhood calculations from U.S. Census Bureau ACS 5-year block-group estimates (table B23025).

ZIP 53402 compared with nearby ZIP codes

ZIP codeHousehold sizeMedian ageSingle parentsRentersVacant homesMedian year builtMedian rentBachelor's degreeHigh school diplomaUnemployment
ZIP 534022.4343.111.7%27.8%7.5%1965$1,19831.1%92.9%3.6%
ZIP 534042.7729.326.5%49.4%13.7%1953$1,14215.1%84.8%10.2%
ZIP 534052.3740.115.7%24.5%6.0%1954$1,03525.8%92.6%3.7%
ZIP 534062.3044.38.2%29.1%4.9%1987$1,22835.4%93.3%5.5%
ZIP 534032.6138.622.9%41.9%11.0%1955$1,07123.4%87.9%6.4%
ZIP 531772.5840.28.6%17.0%4.0%1986$1,07726.3%91.5%3.6%
ZIP 531082.3147.96.1%7.8%4.9%1970$1,72019.4%88.8%2.2%
ZIP 531262.5246.56.4%12.7%3.3%1974$1,39237.3%94.9%4.3%
ZIP 531542.4439.76.6%42.5%3.8%1990$1,45440.2%95.0%1.2%
ZIP 531402.2436.813.3%47.7%11.2%1964$1,24527.9%90.1%7.2%
ZIP 531442.5138.516.3%42.5%5.1%1982$1,36932.4%92.8%4.7%

All figures 2020–24.

Zip codes with similar populations: 37803, TN · 48642, MI · 99337, WA · 92649, CA · 92316, CA · 91321, CA · 90012, CA · 86001, AZ · 84606, UT · 84116, UT

About these numbers

Every figure on this page is a BestNeighborhood calculation from the Census Bureau's American Community Survey (ACS), built up from the Census block groups that make up ZIP 53402. Each ACS 5-year release pools five years of responses; this page shows the last 15 releases, 2006–10 through 2020–24. Neighboring releases share four of their five years, so they move gradually and small changes between them are within the survey's margin of error; in small places the lines can jump from one release to the next for the same reason. The maps show the same measures for each neighborhood, ranked against the whole country.

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